PRTY Partygaming

 

TIDMPRTY 
 
RNS Number : 2918F 
PartyGaming Plc 
11 January 2010 
 

11 January 2010 
 
 
PartyGaming Plc 
("PartyGaming" or the "Group") 
 
 
Danske Spil chooses PartyGaming to launch online games in Denmark 
 
 
PartyGaming, the world's leading listed online gaming company, today announces 
an exclusive, five-year  agreement to provide an online gaming platform for 
poker and casino games in Denmark for Danske Spil  A/S ('Danske Spil'). 
 
 
Controlled by the Danish Government, The Danske Spil Group is one of the largest 
betting and gaming  organisations in Europe with DKK 10,955 million of turnover 
in 2008. Offering a variety of gaming products in Denmark including the national 
lottery, numbers games, instant games as well as gambling on machines, Danske 
Spil has also established a large online gaming business and already has over 
500,000  registered online customers. 
 
 
In 2009 the Danish Government published draft legislation for a partially 
liberalised gaming market  in  Denmark  that is expected to become law in 2011. 
If adopted, poker and casino will be among the games subjected to open 
competition in the Danish market. Whilst Danske Spil has strengthened its 
position in a number of online gaming categories such as bingo, sports betting 
and casual games with strong growth in the number of players and revenues, it 
recognised the need to join forces with a leading online gaming company in order 
to achieve its potential. 
 
Over the past seven months, Danske Spil has screened the market for providers of 
services and potential online partners that specialise in poker and casino 
games. As part of its selection criteria, Danske Spil was determined to find a 
supplier that matched its own high standards for product quality, security and 
ethical requirements. PartyGaming passed all of these pre-requisites and is set 
to create a new strategic alliance with Danske Spil in Denmark. It is expected 
that the commercial terms between both companies will be finalised within the 
next few weeks. 
 
 
Commenting on today's announcement, Jim Ryan, Chief Executive Officer of 
PartyGaming said: 
 
 
"This is a landmark B2B deal for PartyGaming and validates our strategy to 
become a leading provider of B2B services to both corporates and governments 
around the world.Danske Spil is widely recognised as one of Europe's leading 
gambling businesses, one that is pre-eminent in the Danish market.  We are 
delighted that Danske Spil has recognised our expertise and high standards of 
business practice and we look forward to building a significant and profitable 
enterprise as soon as the newly regulated Danish online gaming  market opens." 
 
 
H.C. Madsen, CEO at Danske Spil, said: 
 
 
"With some of the world's leading products in online poker and casino as well as 
a large international customer base, PartyGaming is definitely a strong business 
partner for Danske Spil. Combining this with Danske Spil's unique and strong 
position in the Danish market with more than 500,000 Danish online customers 
will guarantee that together we will deliver a highly attractive customer 
experience to players in Denmark." 
 
 
Contacts: 
 
 
+-------------------------------------------------+----------------------+ 
| PartyGaming Plc                                 | +44 207 337 0100     | 
+-------------------------------------------------+----------------------+ 
| Peter Reynolds, Director of Corporate Affairs   |                      | 
+-------------------------------------------------+----------------------+ 
| John Shepherd, Director of Corporate            |                      | 
| Communications                                  |                      | 
+-------------------------------------------------+----------------------+ 
 
 
Editor's Notes 
 
 
About PartyGaming: 
 
PartyGaming Plc is the world's leading listed online gaming company.  The Group 
is a constituent of the FTSE 250 share index with its shares listed on The 
London Stock Exchange under the ticker: PRTY.  In the year to 31 December 2008, 
PartyGaming's Continuing operations generated revenues of $472.9m and Clean 
EBITDA of $144.2m.  PartyGaming's principal brands are www.PartyPoker.com, one 
of the world's largest online poker rooms,   www.PartyCasino.com, the world's 
largest online casino,  www.PartyBingo.com,  www.PartyGammon.com, 
www.PartyBets.com, www.PartyMarkets.com, www.FoxyBingo.com,  www.GetMinted.com, 
www.Gamebookers.com and www.WorldPokerTour.com. None of the Group's sites accept 
real money customers located in the US. 
PartyGaming is regulated and licensed by the Government of Gibraltar and by the 
Alderney Gambling Control Commission and it is also certified as a responsible 
gaming operator by GamCare, the leading UK authority on the provision of advice, 
practical help, support and counselling in addressing the social impact of 
gambling. PartyGaming's shares are also a constituent member of the FTSE4Good 
Index Series, which enables investors to identify companies that meet globally 
recognised corporate responsibility standards.  For more information, please 
visit www.partygaming.com. 
 
 
About Danske Spil 
Danske Spil is a company group comprising of Danske Spil A/S and the subsidiary 
company Dansk Automatspil A/S. Danske Spil A/S has 270 employees. 
 
 
In the 2008 financial year, the Danske Spil Group recorded a turnover of DKK 
10,955 million, DKK 8,757million in Danske Spil and DKK 2,198 million in Dansk 
Automatspil.Group profits were DKK 1,543 million and a total of DKK 1,610 
million, including guarantee payment from the State of DKK 100 million, was 
distributed to stakeholders.Danske Spil's total contribution to Danish society 
in 2008, comprising profit for the year and government taxes, was DKK 2,795 
million. 
 
 
The Board has 15 members, five of whom are employee representatives and ten of 
whom are appointed by the following government ministries as well as 
organisations distributing the pools and lottery funds: The Ministry of Finance, 
the Ministry of Culture, the Ministry of Taxation and the Ministry of Education. 
The Danish Sports Federation (DIF), the Danish Gymnastics and Sports Association 
(DGI), the Danish Football Association (DBU), the Outdoor Council, the Danish 
Company Sports Association (DFIF) and the Danish Youth Council (DUF).The 
chairman of the Board is appointed by the Minister of Taxation. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 MSCBLGDBUUGBGGI 
 

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