TIDMPRTY 
 
RNS Number : 1335W 
PartyGaming Plc 
23 July 2009 
 

23 July 2009 
 
 
 
 
PartyGaming Plc 
("PartyGaming" or "the Company") 
 
 
Online Bingo Acquisition 
 
 
Highlights 
 
 
  *  PartyGaming has acquired the entire issued share capital of Cashcade Limited 
  ("Cashcade") for an initial payment of GBP71.9m in cash with up to a further 
  GBP24.0m in cash contingent on, inter alia, future profit performance. Cashcade 
  has been acquired on a debt-free/cash-free basis 
 
  *  Cashcade owns some of the UK's leading online bingo websites including Foxy 
  Bingo, Think Bingo and Bingo Scotland as well as casino sites such as 
  GetMinted and Foxy Flutter 
 
  *  The acquisition is expected to be earnings enhancing, pre-amortisation of 
  intangibles, in 2009 
 
  *  In the year ended 31 December 2008, Cashcade generated net revenue of GBP44.9m 
  (2007: GBP28.5m) and earnings before interest, tax, depreciation and 
  amortisation ("EBITDA") of GBP12.2m (2007: GBP4.9m) implying an acquisition 
  multiple of 5.9 times 2008 EBITDA 
 
  *  The acquisition is being financed from existing cash resources 
 
  *  Cashcade's skills and experience will boost PartyGaming's existing bingo 
  activities 
 
 
 
Commenting on today's announcement, Jim Ryan, PartyGaming Chief Executive 
Officer, said: 
 
 
"Cashcade provides us with an excellent platform to build a meaningful share of 
the $1.5 billion global online bingo market.  Our M&A objective is to acquire 
companies that can put us into a top three position in each of our four product 
verticals and deliver substantial revenue and cost synergies. Our longer-term 
strategic objective is to become the market-leader in online poker, casino, 
sports and bingo." 
 
 
Patrick Southon, Cashcade's Managing Director, said: 
 
 
"This is a very exciting day for Cashcade and we are delighted to join the 
PartyGaming organisation. We believe there is a substantial opportunity to 
leverage our existing business now that we are part of the world's leading 
online gaming company." 
 
 
Contacts: 
+--------------------------------------------+------------------------------+ 
| PartyGaming Plc                            | +44 (0) 207 337 0100         | 
+--------------------------------------------+------------------------------+ 
| Peter Reynolds, Group Director of Corporate Affairs                       | 
+---------------------------------------------------------------------------+ 
| John Shepherd, Director of Corporate       |                              | 
| Communications                             |                              | 
+--------------------------------------------+------------------------------+ 
 
 
Conference call: 23 July 2009 
For analysts and investors there will be an opportunity to put questions to Jim 
Ryan, Chief Executive Officer, and Martin Weigold, Group Finance Director, by 
way of a conference call later today. The details of the call are as follows: 
 
+------------------------+--------------------------------------+ 
| 09.20 am BST           | Please call +44 (0) 20 8609 3822     | 
|                        | (UK)                                 | 
+------------------------+--------------------------------------+ 
| 09.30 am BST           | Conference call starts               | 
+------------------------+--------------------------------------+ 
 7 Day Playback 
+-------------------------+--------------------------+ 
| Access Number           | +44(0)20 8609 0289       | 
+-------------------------+--------------------------+ 
| Conference Reference    | 268759#                  | 
+-------------------------+--------------------------+ 
 
 
  Acquisition of Cashcade Limited ("Cashcade") 
 
 
PartyGaming, the world's leading listed online gaming company, announces the 
acquisition of 100% of the issued and to be issued share capital of Cashcade 
("the Acquisition") for a cash consideration of GBP71.9m with deferred 
consideration of up to GBP24.0m in cash depending, inter alia, upon future 
profit performance. The Acquisition, which has been made on a debt-free/cash 
free basis, is in line with the Group's stated strategy and will position the 
Group as a major player in the $1.5 billion per annum global online bingo 
market. 
 
 
About Cashcade 
 
 
Cashcade, which has been advised by Jefferies, is a leading UK-based online 
marketing business specialising in bingo and casino games. As at 31 January 
2009, Cashcade's websites had approximately 2.2 million registered players and 
over 460,000 cumulative active players.  Its core owned bingo websites include 
Foxy Bingo, Think Bingo, Cheeky Bingo and Bingo Scotland.  Core owned casino 
websites include GetMinted and Foxy Flutter.Cashcade also supports the branded 
bingo and casino websites of three media organisations - Trinity Mirror plc, STV 
Group plc and Emap plc. 
 
 
Under UK GAAP in the year ended 31 December 2008, Cashcade generated net revenue 
of GBP44.9m (2007: GBP28.5m) and EBITDA of GBP12.2m (2007: GBP4.9m). As at 31 
December 2008, Cashcade had gross assets of GBP21.7m. 
 
 
Led by Patrick Southon, Managing Director, and Simon Collins, Commercial 
Director, who together founded the business and will join the PartyGaming Group, 
Cashcade's primary focus has been branding, marketing and promoting the online 
bingo and casino websites, providing content and offering customer support.  The 
software for Cashcade's owned and managed online gaming sites is provided by 888 
Holdings and WagerWorks. 
 
 
Terms of acquisition 
 
 
The initial consideration payable by PartyGaming, through a designated 
subsidiary, is GBP71.9m. This was satisfied by a cash payment funded from the 
Group's existing cash resources.  Cashcade has been acquired on a 
debt-free/cash-free basis implying an acquisition multiple of 5.9 times 2008 
EBITDA. 
 
 
Deferred consideration of up to GBP24.0m in cash will become payable if certain 
profit targets are met as follows: 
 
 
  *  a further GBP15.0m will become payable to Cashcade shareholders in March 2010 if 
  the EBITDA of Cashcade in the 2009 calendar year equals or exceeds GBP15.0m. 
  Failure to meet the GBP15.0m target will result in a downwards adjustment in the 
  amount payable on a straight-line basis with no payment being made if EBITDA in 
  2009 is equal to or less than GBP12.0m. 
  *  a further GBP9.0m will become payable in March 2011 if the EBITDA of Cashcade in 
  the 2010 calendar year equals or exceeds GBP19.0m. Failure to meet the GBP19.0m 
  target will result in a downwards adjustment in the amount payable on a 
  straight-line basis with no payment being made if EBITDA in 2010 is equal to or 
  less than GBP15.0m. 
 
 
 
It is expected that the Acquisition will be earnings enhancing in the first year 
before associated amortisation of intangibles. 
 
 
About PartyGaming Plc 
 
 
PartyGaming Plc is the world's leading listed online gaming company. The Group 
is a constituent of the FTSE 250 share index with its shares listed on The 
London Stock Exchange under the ticker: PRTY. In the year to 31 December 2008, 
PartyGaming's continuing operations generated revenues of $472.9m and Clean 
EBITDA of $144.2m. PartyGaming's principal brands are PartyPoker.com, one of the 
world's largest online poker rooms, EmpirePoker.com, PartyCasino.com, 
PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com and 
Gamebookers.com. None of the Group's sites accept real money customers located 
in the US. PartyGaming is regulated and licensed by the Government of Gibraltar 
and by the Alderney Gambling Control Commission and is certified by GamCare as a 
responsible gaming operator. For more information, please visit 
www.partygaming.com. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 ACQBCGDRUBDGGCD 
 

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