RNS Number : 4839E
  PartyGaming Plc
  29 September 2008
   
    
    29 September 2008

    PartyGaming Plc
    ("PartyGaming" or the "Company")

    PartyPoker.com - The Next Generation 

    PartyGaming, the world's leading listed online gaming company, has today rolled out the first phase of the next generation of
PartyPoker.com, which is at the heart of the Company's refocus on its core asset - the customer. The next generation of PartyPoker.com has
been redesigned around four key factors, backed up by many new and improved features that have won the seal of approval from poker players
who participated in testing ahead of the first phase launch.

    The next generation of PartyPoker.com enables players to find tables quicker, provides them with more ergonomic and personalised tables,
allows access to more poker action through refinements to multi-tabling and offers easier accessibility to account information.
PartyPoker.com's new features have been developed following independent research conducted amongst 10,000 players regarding their
experiences and views about playing poker online. The research showed that players win more on PartyPoker.com tables than on other leading
sites.

    The launch of the next generation of PartyPoker.com is being backed by two flagship marketing promotions - The Big Deal, offering
players the opportunity to win a possible $2m worth of cash prizes from today until the end of October 2008, and the King of the Table
tournament, culminating in PartyPoker guaranteeing its largest ever prize pool of $2m for the final tournament on 30 November 2008.   

    John O'Malia, Managing Director of PartyGaming, said:

    "The first phase of the next generation of PartyPoker.com has been 10 months in the making and is a great example of operational
excellence by teams of people dedicated to returning us to pole position in the market. Players who have tested the new features are
delighted with the changes, and preparations for the next phase of the roll out are well advanced. And for those who do not like change,
players can elect to play on the classic PartyPoker.com tables. We are also actively looking to monetise our PartyPoker.com franchise
through licensing to third parties. We believe the technology supporting PartyPoker.com is now a highly attractive alternative to other
software suppliers and poker networks." 


    Contacts: 

 PartyGaming Plc                                       +44 207 337 0100
 Peter Reynolds, Director of Investor Relations
 John Shepherd, Director of Corporate Communications 


    
    Editor's Notes

    Summary of the Main Changes to PartyPoker.com

 Finding Tables                        More Ergonomic and Personal
                                                            Tables
                                                                  
 Resizable lobby                    New table design with improved
 New 'browse' lobby view and                           action area
 filters                                Customisable player images
 Table preview feature                       Better chat and notes
 Customisable, powerful             Keyboard shortcuts and alerts 
 favourites
 Quick Seat table search
 Quicker access to waitlists
 and private tables   
 Access to More Action Through            Better Access to Account
 multi-tabling                                         Information


 Open similar tables and            'My Account' area with loyalty
 favourites directly from the    information and real-time updates
 table                            Account and cashier at the table
 Tile, cascade, manage and sort     Select time zones in the lobby
 tables
 Alerts: time out, good hand,
 big pot and more

    For more details about the changes to PartyPoker.com see:
    http://www.partypoker.com/news/new_features/ http://www.partypoker.com/news/new_features/>  

    For more details about The Big Deal, King of the Table and other launch promotions see:

    http://www.partypoker.com/news/items/big_deal.html
    http://www.partypoker.com/news/items/kingofthetable.html

    About PartyGaming:

    PartyGaming Plc is the world's leading listed online gaming company. Founded in 1997, the Group is a constituent of the FTSE 250 share
index and the FTSE4Good Index Series, which measures the performance of companies that meet globally recognised corporate responsibility
standards. PartyGaming's shares are listed on The London Stock Exchange under the ticker: PRTY. In the year to 31 December 2007,
PartyGaming's Continuing operations generated revenues of $476.0m and Clean EBITDA of $111.7m. PartyGaming's principal brands are
PartyPoker.com, one of the world's largest online poker rooms, EmpirePoker.com, PartyCasino.com, the world's largest online casino,
PartyBingo.com, PartyGammon.com, PartyBets.com, PartyMarkets.com and Gamebookers.com. None of the Group's sites accept real money customers
located in the US.

    PartyGaming is regulated and licensed by the Government of Gibraltar and by the Alderney Gambling Control Commission and is certified by
GamCare as a responsible gaming operator. For more information, please visit: www.partygaming.com.

This information is provided by RNS
The company news service from the London Stock Exchange
 
  END 
 
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