Playboy Entertainment Group and Mainline Enter Movie Production Deal
April 04 2005 - 9:00AM
PR Newswire (US)
Playboy Entertainment Group and Mainline Enter Movie Production
Deal Playboy Retains All International Rights LOS ANGELES, April 4
/PRNewswire/ -- Playboy Entertainment Group, Inc. (PEGI), and
Mainline Releasing, a subsidiary of MRG Entertainment, Inc. today
agreed to co-produce ten films in 2005. Under the terms of the
agreement, Playboy retains all international distribution rights
for television, home video, mobile and internet while Mainline
reserves North American television rights. The announcement was
made by Ned Nalle, President of Programming for Playboy
Entertainment Group. "In response to the marketplace, we are
immediately serving up fresh new titles for V.O.D., international
television and worldwide home entertainment. These pictures will
play on Playboy's platforms and will also be made available to
certain licensees around the globe. We intend to remain the leader
in our category for made-for-TV movies," said Nalle. Marc Greenberg
of MRG Entertainment added, "I am delighted to have two of the
largest producers and distributors of entertainment for adults
jointly working together. With our combined experience, we will
most certainly create movies with global appeal." The films will be
jointly produced over the next twelve months. Playboy will provide
overall creative input during the development process ensuring the
quality that is synonymous with the Playboy brand. Playboy also
plans to develop recurring characters and storylines which will run
through several of the films. The films will add to Playboy's
extensive programming library, which will increase this year by
over 750 hours including high definition programming produced at
Playboy's state-of-the-art digital facility in Los Angeles.
Playboy's flagship original programming including Sexy Girls Next
Door, 7 Lives Xposed, The Extreme Truth, Sexcetera, Totally Busted,
and World of Playboy are all now produced in high definition TV.
The movies will also be added to Mainline's 300 hours of soft adult
programming. About Playboy Enterprises Playboy Enterprises is a
brand-driven, international multimedia entertainment company that
publishes editions of Playboy magazine around the world; operates
Playboy and Spice television networks and distributes programming
via home video and DVD globally; licenses the Playboy and Spice
trademarks internationally for a range of consumer products and
services; and operates Playboy .com, a leading men's lifestyle and
entertainment. About Mainline Releasing Mainline Releasing, a
subsidiary of MRG Entertainment, manages all sales and distribution
domestically and internationally. MRG Entertainment founded in
January 1997 by Marc Greenberg, specializes in the production,
distribution, sales and financing of feature films and television
programming. As a full-service independent production and
distribution company working within an ever-changing domestic and
international marketplace, MRG is dedicated to delivering quality
film and television product that is highly marketable and
profitable. DATASOURCE: Playboy Entertainment Group, Inc. CONTACT:
Anna Williams of Playboy Entertainment Group, Inc.,
+1-323-276-4358,
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