Ocean Outdoor Limited Landmark agreement to live stream Wimbledon
June 28 2019 - 2:01AM
RNS Non-Regulatory
TIDMOOUT
Ocean Outdoor Limited
27 June 2019
Ocean Outdoor Limited
("Ocean" or the "Company" or the "Group")
Ocean Outdoor secures landmark agreement to live stream
Wimbledon
Content partnership with All England Lawn Tennis Club includes
live broadcast of both Finals
Ocean Outdoor Limited (LON: OOUT), a leading operator of premium
Digital Out-of-Home ("DOOH") advertising in the United Kingdom and
the Netherlands, has secured a landmark sponsorship deal with
Jaguar Land Rover Limited ("Jaguar"), who will sponsor Ocean's UK
wide coverage of The Championships, Wimbledon, which take place
this July.
Ocean's existing content partnership deal with The All England
Lawn Tennis Club gives Ocean access to a full range of daily
highlights and up-to-the-minute scores provided by Wimbledon. Ocean
has also secured permission from BBC Sport to broadcast the finals
live at both Westfield London destinations and is looking to extend
live coverage to other cities like Manchester.
Jaguar's sponsorship deal includes live coverage of all first
round matches for Britain's highest profile players Andy Murray,
Johanna Konta and Kyle Edmund. Matches featuring the Canadian
player Milos Raonic, Jaguar's global brand ambassador, will also be
screened.
The live streaming of the Ladies' and Gentlemen's Singles Finals
will take place at the Four Dials, Westfield Stratford City and in
Westfield London Square which will be turned into fan zones.
Thirtyminute brand dominations pre and post each live broadcast
will be supported by exclusive branded experiential activity to
drive footfall to the nearby Jaguar dealership in Westfield
Stratford City, together with sponsorship of all five wi-fi enabled
screens at that destination.
Throughout The Championships from July 1 to July 14, Jaguar
branding will appear in a 60-second loop across Ocean's The Grid
city centre network in nine cities, delivering close to 16 million
total impacts.
Ocean's head of content and sponsorship, Kevin Henry, said "This
is ground-breaking content for out-of-home and guarantees exposure
for the Championships across our portfolio. The partnership allows
Ocean to broadcast both live games and highlights which will be
sponsored this year by Jaguar, official car of The Championships,
Wimbledon,"
Ocean is making a concerted push into live broadcast, carrying
fashion shows from global designers such as Victoria Beckham,
working in association with the British Fashion Council.
Ocean recently secured DS Automotives as commercial sponsor of
its Formula E race coverage which concludes this summer in New
York. Future sports action on Ocean screens will include highlights
from the 2020 summer Olympics in Tokyo.
For further information please contact:
Ocean Outdoor
Tim Bleakley, CEO 020 7292
Susann Jerry, Head of Corporate Communications 6161
Yellow Jersey PR
Charles Goodwin
Georgia Colkin 07747 788
Joe Burgess 221
About Ocean Outdoor
Ocean Outdoor operates some of the UK's most prestigious digital
outdoor locations, including the BFI London IMAX; Holland Park
Roundabout, which forms part of the Company's exclusive external
rights to two of the largest premium urban shopping malls in
Europe, Westfield London and Westfield Stratford; The Birmingham
Media Eyes above New Street Station, Birmingham; and digital
out-of-home (DOOH) assets across the 10 of the top key cities and
retail centres in the UK including Birmingham, Manchester,
Liverpool, Glasgow and Edinburgh.
Ocean's portfolio of high profile landlords and partners
includes Birmingham, Southampton and Manchester City Councils,
Landsec, the BFI and intu.
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END
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