Not for release, publication or distribution in whole or in part in or into the
United States, Australia, Canada or Japan

                                                              26 September 2006

                      New Star Asset Management Group PLC                      

                         ("New Star" or the "Company")                         

Sale of 11,037,978 ordinary shares of 5p each in New Star ("Shares") by a New
Star director, New Star's employees and their related parties

Further to the announcement earlier today, New Star announces that the Shares
were successfully placed at a price of 384 pence per New Star Share.

Terms used in this announcement shall have the same meaning as those used in
the announcement earlier today in relation to the Sale and the Placing.

Important information

This announcement and any offer of securities to which it relates are only
addressed to and directed at persons who are (1) qualified investors within the
meaning of Directive 2003/71/EC and any relevant implementing measures (the
"Prospectus Directive") and (2) who have professional experience in matters
relating to investments who fall within Article 19(1) of the Financial Services
and Markets Act 2000 (Financial Promotion) Order 2005 (the "Order") or are
persons falling within Article 49(2)(a) to (d) ("High Net Worth Companies,
Unincorporated Associations, etc") of the Order (all such persons together
being referred to as "Relevant Persons"). The information regarding the Sale
set out in this announcement must not be acted on or relied on by persons who
are not Relevant Persons. Any investment or investment activity to which this
announcement relates is available only to Relevant Persons and will be engaged
in only with Relevant Persons.

This announcement has been issued by the Company and is the sole responsibility
of the Company. Citigroup Global Markets UK Equity Limited is acting
exclusively for the Company and no-one else in relation to the Sale. Citigroup
Global Markets UK Equity Limited is acting exclusively for the Company and
no-one else in relation to the Sale and will not be responsible to anyone other
than the Company for providing the protections afforded to clients of Citigroup
Global Markets UK Equity Limited or for providing advice in relation to the
contents of this announcement or any other matter.

This announcement is for information purposes only and does not constitute or
form part of an offer or invitation to acquire or dispose of any securities of
the Company, or constitute a solicitation of any offer to purchase or subscribe
for securities in any jurisdiction, including the United States, Canada,
Australia or Japan. The Company's shares have not been, and will not be,
registered under the United States Securities Act of 1933, as amended, or under
the securities legislation of any state of the United States.

The Company's shares may not, directly or indirectly, be offered or sold within
the United States, Canada, Australia or Japan or offered or sold to a resident
of Canada, Australia or Japan. New Star Shares have not been, and will not be,
registered under the United States Securities Act of 1933, as amended, and may
not be offered or sold in the United States absent registration or an exemption
from registration. No public offering of securities is being in the United
States.

This announcement is not for publication or distribution to persons in the
United States of America, its territories or possessions or to any US person
(within the meaning of Regulation S under the US Securities Act of 1933, as
amended). Neither this announcement nor any copy of it may be taken or
transmitted into Australia, Canada or Japan or to Canadian persons or to any
securities analyst or other person in any of those jurisdictions. Any failure
to comply with this restriction may constitute a violation of United States,
Australian, Canadian or Japanese securities law. The distribution of this
announcement in certain other jurisdictions may be restricted by law and
persons into whose possession this announcement comes should inform themselves
about, and observe, any such restrictions.

This announcement and any offer of securities to which it relates are only
addressed to and directed at persons who are (1) qualified investors within the
meaning of directive 2003/71/ec and any relevant implementing measures (the
"prospectus directive") and (2) who have professional experience in matters
relating to investments who fall within article 19(1) of the financial services
and markets act 2000 (financial promotion) order 2005 (the order") or are
persons falling within article 49(2)(a) to (d) ("high net worth companies,
unincorporated associations, etc") of the order (all such persons together
being referred to as "relevant persons"). The information regarding the sale
set out in this announcement must not be acted on or relied on by persons who
are not relevant persons. Any investment or investment activity to which this
announcement relates is available only to relevant persons and will be engaged
in only with relevant persons.

This announcement includes statements that are, or may be deemed to be,
"forward-looking statements". These forward-looking statements can be
identified by the use of forward-looking terminology, including the terms
"believes", "estimates", "anticipates", "projects", "expects", "intends",
"may", "will", "seeks" or "should" or, in each case, their negative or other
variations or comparable terminology, or by discussions of strategy, plans,
objectives, goals, future events or intentions. These forward-looking
statements include all matters that are not historical facts. They appear in a
number of places throughout this announcement and include statements regarding
the Company's intentions, beliefs or current expectations concerning, amongst
other things, the Company's results of operations, financial condition,
liquidity, prospects, growth, strategies and the industry in which the Group
operates. By their nature, forward-looking statements involve risks and
uncertainties because they relate to events and depend on circumstances that
may or may not occur in the future. Forward-looking statements are not
guarantees of future performance. The Company's actual results of operations,
financial condition and liquidity, and the development of the business sector
in which the Group operates, may differ materially from those suggested by the
forward-looking statements contained in this document. In addition, even if the
Company's results of operations, financial condition and liquidity, and the
development of the industry in which it operates, are consistent with the
forward-looking statements contained in this document, those results or
developments may not be indicative of results or developments in subsequent
periods. Other than in accordance with the Company's obligations under the AIM
Rules, the Company undertakes no obligation to update or revise publicly any
forward-looking statements, whether as a result of new information, future
events or otherwise.



END



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