|                                       | Six months | Six months | 
|                                       |      ended |      ended | 
|                                       |    30 June |    30 June | 
|                                       |       2010 |       2009 | 
|                                       |     GBP000 |     GBP000 | 
+---------------------------------------+------------+------------+ 
| Cash flows from operating activities  |            |            | 
+---------------------------------------+------------+------------+ 
| Cash used in operations               |      (187) |      (619) | 
+---------------------------------------+------------+------------+ 
| Interest received                     |          - |          - | 
+---------------------------------------+------------+------------+ 
| Interest paid                         |       (42) |        (6) | 
+---------------------------------------+------------+------------+ 
| Taxation paid                         |          - |          - | 
+---------------------------------------+------------+------------+ 
| Net cash used in operating activities |      (229) |      (625) | 
+---------------------------------------+------------+------------+ 
| Cash flows from investing activities  |            |            | 
+---------------------------------------+------------+------------+ 
| Purchase of property, plant and       |       (22) |       (37) | 
| equipment                             |            |            | 
+---------------------------------------+------------+------------+ 
| Investment in intangible assets       |      (475) |      (320) | 
+---------------------------------------+------------+------------+ 
| Net cash used in investing activities |      (497) |      (357) | 
+---------------------------------------+------------+------------+ 
| Cash flows from financing activities  |            |            | 
+---------------------------------------+------------+------------+ 
| Proceeds received in respect of       |        180 |          - | 
| issue of share capital in July        |            |            | 
+---------------------------------------+------------+------------+ 
| Net proceeds from issue of share      |          - |        454 | 
| capital in the period                 |            |            | 
+---------------------------------------+------------+------------+ 
| Repayment of loan                     |    (1,127) |          - | 
+---------------------------------------+------------+------------+ 
| Increase in loans                     |      1,500 |        661 | 
+---------------------------------------+------------+------------+ 
| Net cash  generated from financing    |        553 |      1,115 | 
| activities                            |            |            | 
+---------------------------------------+------------+------------+ 
| Net increase/(decrease) in cash and   |      (173) |        133 | 
| cash equivalents                      |            |            | 
+---------------------------------------+------------+------------+ 
| Cash, cash equivalents and bank       |        113 |      (140) | 
| overdraft at 1 January                |            |            | 
+---------------------------------------+------------+------------+ 
| Cash,  cash equivalents and bank      |       (60) |        (7) | 
| overdraft at 30 June                  |            |            | 
+---------------------------------------+------------+------------+ 
 
GBP180,000 was received in June 2010 in respect of an issue of ordinary shares 
that took place in July 2010 (see note 7).  This receipt has been included in 
cash flows from financing activities. 
 
 
 
 
Ludorum plc 
Notes to the consolidated interim financial statements for the six months ended 
30 June 2010 
 
1.  Accounting policies 
 
General Information 
 
The company is a public limited company incorporated and domiciled in the United 
Kingdom.  The address of its registered office is 2B River Court, 27 Brewhouse 
Lane, Putney Wharf, London SW15 2JX.  The registered number is 5595899.  This 
company is listed on AIM. 
 
The condensed consolidated interim financial information was approved for issue 
on 30 September 2010. 
 
Basis of preparation 
 
The condensed consolidated interim financial information should be read in 
conjunction with the annual financial statements for the year ended 31 December 
2009, which have been prepared in accordance with IFRSs. 
 
The condensed consolidated interim financial information has not been reviewed 
or audited by the Company's auditors and does not constitute statutory accounts 
within the meaning of section 434 of the Companies Act 2006.  Statutory accounts 
for the year ended 31 December 2009 were approved by the Board for issue on 28 
May 2010 and have been delivered to the Registrar of Companies.  The auditors' 
report on those accounts was unqualified, did not contain an emphasis of matter 
paragraph and did not contain any statement under sections 498 (2) or (3) of the 
Companies Act 2006. 
 
Accounting policies 
 
The accounting policies applied are consistent with those of the annual 
financial statements for the year ended 31 December 2009, as described in those 
financial statements. 
 
The following new standards are mandatory from 2010 but have had no impact on 
the Group: 
 
IAS 27 (revised), ' Consolidated and separate financial statements' 
IFRS 3 (revised), 'Business combinations' 
 
 
 
 
 
 
 
 
2.  Segmental analysis 
 
The group currently has one operating segment, the development and exploitation 
of its rights in Chuggington. Further information about revenue derived from the 
Group's product lines is set out below. Management information used by the Chief 
Operating Decision Maker (CODM) is in a format similar to the Consolidated 
Statement of Comprehensive Income and Consolidated Balance Sheet.  The CODM is 
considered to be the Board of Directors. 
 
Revenue by product line 
 
+---------------------------------------+------------+------------+ 
|                                       | Six months | Six months | 
|                                       |      ended |      ended | 
|                                       |    30 June |    30 June | 
|                                       |       2010 |       2009 | 
|                                       |     GBP000 |     GBP000 | 
+---------------------------------------+------------+------------+ 
|                                       |            |            | 
+---------------------------------------+------------+------------+ 
| Television                            |        468 |        798 | 
+---------------------------------------+------------+------------+ 
| Home Entertainment                    |        147 |         86 | 
+---------------------------------------+------------+------------+ 
| Consumer Products                     |        682 |         54 | 
+---------------------------------------+------------+------------+ 
| Other                                 |          4 |          2 | 
+---------------------------------------+------------+------------+ 
|                                       |      1,301 |        940 | 
+---------------------------------------+------------+------------+ 
 
Geographical analysis of revenue by location of customer 
 
+---------------------------------------+------------+------------+ 
|                                       | Six months | Six months | 
|                                       |      ended |      ended | 
|                                       |    30 June |    30 June | 
|                                       |       2010 |       2009 | 
|                                       |     GBP000 |     GBP000 | 
+---------------------------------------+------------+------------+ 
|                                       |            |            | 
+---------------------------------------+------------+------------+ 
| United Kingdom                        |        406 |        225 | 
+---------------------------------------+------------+------------+ 
| Europe                                |        488 |        391 | 
+---------------------------------------+------------+------------+ 
| Asia                                  |        139 |        212 | 
+---------------------------------------+------------+------------+ 
| Australasia                           |        212 |         62 | 
+---------------------------------------+------------+------------+ 
| Americas                              |         56 |         50 | 
+---------------------------------------+------------+------------+ 
|                                       |      1,301 |        940 | 
+---------------------------------------+------------+------------+ 
 
All material assets are located in the UK. 
 
 
 
 
 
 
 
3.   Intangible assets 
 
+------------------------------------------------+-----------------+ 
|                                                |     Capitalised | 
|                                                |     development | 
|                                                |           costs | 
+------------------------------------------------+-----------------+ 
|                                                |          GBP000 | 
+------------------------------------------------+-----------------+ 
| 30 June 2010                                   |                 | 
+------------------------------------------------+-----------------+ 
|                                                |                 | 
+------------------------------------------------+-----------------+ 
| Cost                                           |                 | 
+------------------------------------------------+-----------------+ 
| At 1 January 2010                              |           2,273 | 
+------------------------------------------------+-----------------+ 
| Additions                                      |             475 | 
+------------------------------------------------+-----------------+ 
| At 30 June 2010                                |           2,748 | 

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