TIDMLUD 
 
RNS Number : 9455Q 
Ludorum PLC 
22 April 2009 
 
 
 
 
 
22 April 2009 
 
 
LUDORUM PLC PRELIMINARY RESULTS 
 
 
Ludorum plc, an AIM-listed media investment company, today announces its results 
for the year ended 31 December 2008. 
 
 
Highlights 
 
 
  *  Chuggington has now been licensed to over 145 countries with major global 
  broadcast partners in place including BBC, Super RTL (Germany), TF1 (France), 
  Fuji TV (Japan), ABC (Australia) and The Disney Channel (Latin America and Asia) 
 
 
 
  *  Significant early ratings success in the initial broadcast markets of the UK, 
  Germany, Australia, Canada and France 
 
 
 
  *  In February 2009 agreement entered into to produce a further 26 X 10" episodes 
  which have been pre-sold to the BBC 
 
 
 
  *  Global home entertainment partners secured including 2 Entertain (UK), TF1 
  Vision (France), Universal Pictures (Germany) and Roadshow Films (Australia) 
 
 
 
  *  17 third party UK licensees now in place 
 
 
 
  *  Successful UK launch of first Chuggington DVD on 31 March 2009 with over 13,000 
  DVDs sold in the first week - the highest level for a new release pre-school 
  property since 2007 
 
 
 
  *  UK comic book sales of the first Chuggington title released on 2 April are 
  performing strongly with sales of the first title anticipated to exceed 40,000 
  copies for the month 
 
 
 
  *  First turnover generated in the year with revenues of GBP170k (2007: GBP0) 
 
 
 
 
 
Rob Lawes, Ludorum's Chief Executive Officer said: 
 
 
"We are delighted with the progress we have made throughout 2008. We have 
licensed a formidable line up of partners to represent Chuggington and we are 
very encouraged by the level of broadcast sales, ratings performances in key 
territories, the quality of consumer products partners and early success this 
year with UK DVD and comic sales. All of these indicators confirm our belief 
that Chuggington has global appeal and will create material value for our 
shareholders." 
Chief Executive's Review 2008 
 
 
Overview 
 
 
Ludorum plc (the "Company") is an Aim-listed media investment company. The Group 
is focussed on developing, acquiring and marketing global entertainment 
properties through both conventional media and new media channels. 
 
 
In the financial year ended 31 December 2008, the Company continued to make 
progress with the development and launch of its first in-house developed 
property, Chuggington, a new train-based series and interactive website for 2-6 
year olds. The first series was delivered to the BBC in September 2008 and all 
indicators to date confirm our belief that Chuggington has global appeal and 
will create material value for our shareholders. 
 
 
The Company also announced during the period our appointment as global 
distributor to the iconic D C Thomson & Co. Ltd property, Dennis and Gnasher, as 
well as the rights to their Dandy comic character Marvo. 
 
 
Chuggington 
 
 
Chuggington is a computer generated 3D series of 52 x 10" minute episodes as 
well as a fully immersive interactive website. The series follows the adventures 
of Wilson, Brewster and Koko, all trainee engines and each with their own unique 
personality and learning style. The series is set in a world much like our own 
with cities, villages and diverse cultures and geography. Entertainment and 
enjoyment is at the heart of Chuggington, but embedded within each story are 
important educational and developmental messages centred on learning and 
social-emotional development. The series offers an extensive range of 
destinations to explore and adventures through which children and parents can 
benefit from the underlying value of positive life-learning lessons. 
 
 
Chuggington is directed by Sarah Ball, who won a BAFTA award for her work as a 
director and writer of Bob the Builder. The series has been designed by a team 
led by Don Toht who has, in the past, been instrumental in the design and 
creation of the Thomas & Friends and Bob the Builder toy and play systems. 
 
 
Broadcast 
 
 
Chuggington was introduced to the international marketplace at the MIPCOM 
festival in October 2007. Since then, we have continued to see significant 
demand from leading broadcasters in their respective territories and have 
concluded broadcast agreements into over 145 countries including the BBC, Super 
RTL (Germany), TF1 (France), Fuji TV (Japan), ABC (Australia) and The Disney 
Channel (Latin America and Asia). 
 
 
Chuggington was launched in the UK in September 2008 on BBC2 and then on 
Cbeebies in January 2009, where the series was quickly established as a ratings 
success. The series is currently scheduled in the 5.45pm slot and is aired five 
days a week, achieving the consistent status of one of the top rating shows on 
the channel. The series has also been launched in a number of key international 
markets - in Germany in January 2009 where it has already achieved significant 
ratings success, in Australia on the ABC where the show has quickly established 
itself as a top rating series, capturing a 70% share of 0-4 year olds and 
successfully also in Canada on the major children's network, Treehouse. In 
France, Chuggington premiered on TF1, the dominant commercial broadcaster, on 1 
April 2009 and has enjoyed strong initial ratings. The property is scheduled to 
launch in other key territories around the world through-out the rest of 2009. 
US broadcast discussions are progressing for a potential 2010 market 
introduction. 
 
 
Home Entertainment 
 
 
The Company has concluded a number of agreements with leading home entertainment 
partners in key territories. These include 2entertain (UK), Universal Pictures 
(Germany), TF1 Vision (France), Fuji Group (Japan) and Roadshow (Australia). The 
first Chuggington UK DVD was released on 31 March 2009 and had a very successful 
launch achieving sell through of over 13,000 units in the first week, the 
highest level achieved for a new release pre-school property in the UK since 
2007 (source: 2Entertain). 
 
 
Consumer Products 
 
 
Learning Curve Brands, Inc, a division of RC2 and a leading global toy 
manufacturer based in the US, has been granted the master toy licence on a 
worldwide basis. Learning Curve plans to develop a substantial global line of 
new and innovative toys with both on and offline applications. Learning Curve 
contributes to production costs and will participate in the net profits of the 
property. First products from Learning Curve Brands will begin shipment in early 
2010. 
 
 
In addition to the Learning Curve master toy licence, the Company has entered 
into a significant amount of consumer products agreements with leading 
organisations. For example, in the UK, we now have a total of 17 licence 
agreements, covering a broad range of product areas including clothing, bedding, 
games and puzzles, bicycles and celebration cakes and greetings cards. 
 
 
The company has appointed highly regarded agents in several international 
markets to represent certain categories of our business and we are now receiving 
proposals and concluding a number of multi-territory consumer products 
agreements. 
 
 
Publishing 
 
 
In July 2008, the Company concluded a joint venture profit-share publishing 
agreement with Parragon Books Limited, a leading UK and international publisher. 
Parragon will be the master publisher of Chuggington books in several key 
markets including UK, Australia, Germany, Scandinavia and Benelux and the 
company is committed to producing very broad range of high quality books across 
all categories. 
 
 
Ludorum has also concluded a UK comic agreement with DC Thomson & Co Ltd, a 
leader in the field of comic publishing. The first comic was launched in April 
2009 with strong early sales achieving sell-out performances in a number of UK 
retailers with sales anticipated to exceed over 40,000 units for the month 
(source: D C Thomson & Co Ltd). 
 
 
The Company has also concluded a major global electronic sound book agreement 
with Publications International, also one of the leading licensees in the field. 
 
 
 
Interactive 
 
 
Chuggington.com, the interactive site, will allow parents to prioritise the 
developmental and learning issues that they believe are important to their 
children. The site's Virtual World represents an additional entertainment asset 
to the animated series by presenting an immersive and entertaining world of 
Chuggington which is both graphically and textually consistent with the 
television series. Through quest-based play, users will be able to enjoy 
activities based on plot lines and settings taken directly from the television 
series. These activities will be created in a modular fashion to allow us to 
offer assets to our commercial partners and on the site. The Virtual World is 
currently in beta test mode, and the Company is also assessing various options 
to eventually monetise the site around the world either directly or in 
conjunction with broadcast partners in certain markets. 
 
 
Production 
 
 
The first series of 52 episodes was fully completed in January 2009. In February 
2009 the Company entered into a new agreement with Motion Magic to produce a 
further 26 episodes which will be delivered in the first quarter of 2010. The 
Company has thus far pre-sold the second series to the BBC. 
 
 
Dennis and Gnasher 
 
 
In January 2008, Ludorum agreed a long-term agency agreement with D C Thomson & 
Co. Ltd. to represent global broadcast, home entertainment, consumer product and 
new media rights to Dennis and Gnasher, the iconic characters from the Beano 
comics which will also be the name given to the television series. 
 
 
The new series of 52 x 11 minute episodes propels Dennis and Gnasher into the 
21st century with a new modern-day look and contemporary storylines. The series, 
aimed at six to ten year olds, promises to deliver fun, over-the-top, high 
spirited, seat-of-the-pants humour while retaining Dennis' classic 
characteristics and it is currently in production for delivery in autumn 2009. 
Production is fully funded by D C Thomson & Co. Ltd. 
 
 
Dennis & Gnasher has been pre-sold to the BBC (who intend to launch the series 
in the autumn of 2009) and to the Nine Network in Australia. The Company is now 
in discussions with broadcasters worldwide and expects to conclude sales in a 
number of territories in the coming months. 
 
 
Marvo 
 
 
Marvo the Wonder Chicken is the second property for which D C Thomson & Co. Ltd. 
has appointed Ludorum to represent all rights, excluding publishing, worldwide. 
 
 
Marvo is a series of comedy shorts in the tradition of Looney Tunes and he is 
the ultimate "show" chicken. Together with his faithful assistant, Henry, Marvo 
attempts to put on the "Greatest Shows on Earth" but everything that can go 
wrong does go wrong in a very spectacular way. 
 
 
52 x 2 minute interstitials are in production for delivery in 2009. The shows 
carry no dialogue as the humour is visual, providing the series with further 
global appeal. We have recently advised D C Thomson on the conclusion of a 
pan-European deal with a leading US broadcaster and are engaged in advanced 
discussions with a number of international broadcast partners. We believe, due 
in part to its short running times and the absence of any language barriers, 
that Marvo offers several potential global "new media" opportunities including 
mobile phone and internet applications. 
 
 
Financial Review 
 
 
Ludorum generated revenues of GBP170k for the full year. This revenue related to 
Chuggington and was predominately related to the recognition of the BBC licence 
fee following the commencement of broadcast in September 2008. The Company also 
began amortising the Chuggington productions costs at this time, which will be 
amortised on a straight line basis over eighty-four months. Ludorum generated an 
operating loss in the year to 31 December 2008 of GBP2.39m (GBP1.68m in the year 
to 31 December 2007). The underlying administrative expenses, excluding costs 
attributable to the Incentive Option Plan, were GBP2m an increase of GBP0.71m 
over the GBP1.3m in the period to 31 December 2007. The increase in 
administrative expenses mainly relates to costs expensed on the Chuggington 
on-line development, style guide, market attendance at MIP TV, MIPCOM and the 
New York Licensing Show as well as increased headcount. 
 
 
As at the 31 December 2008 the Company had incurred total capitalised 
Chuggington production costs of GBP1.53m (GBP1m for 2008). The final episode of 
series one was delivered to the Company at the end of January 2009. The Company 
is now in pre-production for series two which will begin full production in June 
2009 for delivery in the first quarter of 2010. Production funding for series 
two will be financed by revenue generation from existing licence deals, future 
licence agreements and also utilising the Company's banking facilities. 
 
 
In April 2008 the company obtained banking facilities comprising a variable 
interest rate overdraft facility of GBP300,000 and a two year fixed interest 
rate loan facility of GBP1,200,000. The overdraft and loan are secured by a 
fixed and floating charge on the assets of the company. The overdraft facility 
was first utilised in November 2008. The first instalment of the loan facility 
was drawn down in March 2009. 
 
Summary 
 
 
We believe that we can create material capital value for our shareholders by 
focussing on the creation, acquisition and representation of children's 
intellectual property assets that have global appeal through both conventional 
media and new media channels. 
 
 
The company has licensed a formidable line up of partners to represent 
Chuggington and we are very encouraged by the level of broadcast sales, ratings 
performances in key territories, the quality of consumer products partners and 
early success with UK DVD and comic sales. In line with our strategic aims, we 
continue to be highly selective in our consideration of new IP and we will 
maintain a disciplined focus to engaging market leading creative teams aligned 
with a small and dynamic sales and marketing capability to operate with minimal 
internal overheads. 
 
 
The company is placing what we believe to be the appropriate emphasis on being 
at the forefront of new media exploitation for its intellectual property assets. 
Our on-line activities are an important part of our strategic planning to 
deliver long term value for our properties. The on-line world of Chuggington.com 
has an increasingly important role in building brand awareness that delivers 
enhanced interaction and entertainment value. Moreover, we believe that it has 
the potential to unlock further value in possible subscription models, fan 
clubs, download-to-own and digital streaming opportunities as well as link up 
the traditional activities in broadcast, consumer products, publishing and home 
entertainment. 
 
 
These integrated operations are devoted to serving the company's focus of 
creating a few high quality global franchises, and the year has provided us with 
significant number of reasons to be confident that we can deliver on our 
ambitions. 
 
 
Ludorum continues to develop its own new properties and to explore corporate 
acquisition opportunities which we believe will create value for our 
shareholders. 
 
 
 
 
 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Ludorum plc                                        |Notes  |                                                                 UNAUDITED |     AUDITED  | 
| Consolidated income statement                      |       |                                                              for the year | for the year | 
| for the year ended 31 December 2008                |       |                                                                     ended |       ended  | 
|                                                    |       |                                                               31 December | 31 December  | 
|                                                    |       |                                                                      2008 |         2007 | 
|                                                    |       |                                                                  GBP000   |       GBP000 | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Revenue                                            |  2    |                                                                       170 |            - | 
| Cost of Sales                                      |       |                                                                   ( 131 ) |           -  | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Gross Profit                                       |       |                                                                        39 |         -    | 
| Other income                                       |       |                                                                         - |           60 | 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Costs attributable to Incentive Option Plan        |       |                                                                   ( 422 ) |      ( 445 ) | 
| Other administrative expenses                      |       |                                                                 ( 2,004 ) |    ( 1,297 ) | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Total administrative expenses                      |       |                                                                 ( 2,426 ) |    ( 1,742 ) | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Operating loss                                     |       |                                                                 ( 2,387 ) |    ( 1,682 ) | 
| Finance costs - bank interest                      |       |                                                                     ( 8 ) |          -   | 
| Finance income - bank interest                     |       |                                                                       29  |          79  | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Net finance income                                 |       |                                                                        21 |           79 | 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Loss before taxation on continuing operations      |  7    |                                                                 ( 2,366 ) |    ( 1,603 ) | 
| Taxation                                           |       |                                                                     ( 5 ) |        ( 1 ) | 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Loss for the year on continuing operations         |  3    |                                                                 ( 2,371 ) |    ( 1,604 ) | 
| Loss on discontinued operations                    |       |                                                                           |    ( 2,884 ) | 
|                                                    |       |                                                                       -   |              | 
|                                                    |       |                                                                           |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Loss for the year                                  |  4    |                                                                 ( 2,371 ) |    ( 4,488 ) | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
| Loss per share on continuing operations (basic and |  8    |                                                                           |    ( 29.1p ) | 
| diluted)                                           |  8    |                                                                         ( |    ( 52.3p ) | 
| Loss per share on discontinued operations (basic   |  8    |                                                                     29.3p |     ( 81.4p) | 
| and diluted)                                       |       |                                                                         ) |              | 
| Loss per share (basic and diluted)                 |       |                                                                         - |              | 
|                                                    |       |                                                                         ( |              | 
|                                                    |       |                                                                     29.3p |              | 
|                                                    |       |                                                                         ) |              | 
+----------------------------------------------------+-------+---------------------------------------------------------------------------+--------------+ 
 
 
The current year results arise from continuing operations. The prior year 
results also include the results of discontinued operations. 
 
 
 
 
 
 
 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Ludorum plc                        | Notes |   UNAUDITED |                                                AUDITED |   UNAUDITED |     AUDITED | 
| Balance sheets as at 31 December   |       |       Group |                                                  Group |     Company |     Company | 
| 2008                               |       |      2008   |                                                   2007 |        2008 |        2007 | 
|                                    |       |      GBP000 |                                                 GBP000 |      GBP000 |      GBP000 | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Assets                             |     9 |           - |                                                      - |      1,271  |       1,810 | 
| Non-current assets                 |    10 |          14 |                                                        |           2 |           5 | 
| Investment in subsidiaries         |    11 |       1,477 |                                                      6 |       1,477 |         536 | 
|   Property, plant and equipment    |       |             |                                                        |             |             | 
|   Intangible assets                |       |             |                                                    536 |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
|                                    |       |       1,491 |                                                    542 |       2,750 |       2,351 | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Current assets                     |    12 |         720 |                                                    547 |         492 |         310 | 
| Trade and other receivables        |    13 |          46 |                                                  1,750 |          34 |       1,722 | 
|   Cash and cash equivalents        |       |             |                                                        |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
|                                    |       |         766 |                                                  2,297 |         526 |       2,032 | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Liabilities                        |    14 |       ( 3 ) |                                                  ( 1 ) |           - |           - | 
| Current liabilities                |    14 |   ( 2,221 ) |                                                ( 864 ) |   ( 1,457 ) |     ( 792 ) | 
|   Income tax payable               |       |             |                                                        |             |             | 
|   Trade and other liabilities      |       |             |                                                        |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
|                                    |       |   ( 2,224 ) |                                                ( 865 ) |   ( 1,457 ) |    ( 792 )  | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Net current (liabilities) / assets |       |   ( 1,458 ) |                                                  1,432 |     ( 931 ) |       1,240 | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Non-current liabilities            |    15 |             |                                                 ( 67 ) |     ( 104 ) |      ( 67 ) | 
| Provisions for liabilities and     |       |     ( 104 ) |                                                        |             |             | 
| charges                            |       |             |                                                        |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Net (liabilities) / assets         |       |      ( 71 ) |                                                  1,907 |       1,715 |       3,524 | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Shareholders' equity               |    16 |          81 |                                                     81 |          81 |          81 | 
|   Ordinary shares                  |    16 |          50 |                                                     50 |          50 |          50 | 
|   Deferred shares                  |    17 |       7,435 |                                                  7,435 |       7,435 |       7,435 | 
|   Share premium                    |    18 |       1,085 |                                                    700 |       1,085 |         700 | 
|   Incentive Plan valuation         |    19 |           8 |                                                      - |           - |           - | 
|   Foreign currency translation     |    20 |   ( 8,730 ) |                                              ( 6,359 ) |   ( 6,936 ) |   ( 4,742 ) | 
|   Retained losses                  |       |             |                                                        |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
| Total shareholders' (deficit) /    |       |      ( 71 ) |                                                  1,907 |       1,715 |       3,524 | 
| equity                             |       |             |                                                        |             |             | 
+------------------------------------+-------+-------------+--------------------------------------------------------+-------------+-------------+ 
 
 
 
 
 
 
 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
| Ludorum plc               | UNAUDITED | UNAUDITED |          UNAUDITED | UNAUDITED |   UNAUDITED |     UNAUDITED | 
| Statement of changes in   |    Share  |    Share  | Accumulated losses | Incentive |     Foreign |         Total | 
| shareholders' equity      |   capital |  premium  |            GBP000  |    Option |    currency | Shareholders' | 
|   2008                    |    GBP000 |    GBP000 |                    |      Plan | translation |      equity / | 
|                           |           |           |                    |    GBP000 |      GBP000 |      deficit  | 
|                           |           |           |                    |           |             |        GBP000 | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
| At 1 January 2008         |       131 |     7,435 |          ( 6,359 ) |       700 |           - |         1,907 | 
| Loss for the year         |         - |         - |          ( 2,371 ) |         - |           - |     ( 2,371 ) | 
| Change relating to        |         - |         - |                  - |       385 |           - |           385 | 
| incentive option plan     |         - |         - |                  - |           |           8 |               | 
| Foreign exchange          |           |           |                    |         - |             |             8 | 
| differences               |           |           |                    |           |             |               | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
| At 31 December 2008       |       131 |     7,435 |                  ( |     1,085 |           8 |        ( 71 ) | 
|                           |           |           |            8,730 ) |           |             |               | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
|   2007                    |   AUDITED |   AUDITED |            AUDITED |  AUDITED  |     AUDITED |       AUDITED | 
|                           |    Share  |     Share |           Retained | Incentive |     Foreign |         Total | 
|                           |   capital |   premium |           earnings |   Option  |    currency | shareholders' | 
|                           |    GBP000 |    GBP000 |             GBP000 |      Plan | translation |        equity | 
|                           |           |           |                    |    GBP000 |      GBP000 |        GBP000 | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
| At 1 January 2007         |       100 |     4,575 |          ( 1,871 ) |      294  |           - |         3,098 | 
| Loss for the year         |         - |         - |          ( 4,488 ) |         - |           - |     ( 4,488 ) | 
| Charge relating to        |         - |         - |                 -  |     406   |           - |           406 | 
| incentive option plan     |        31 |     3,069 |                 -  |           |           - |         3,100 | 
| New shares issued         |         - |   ( 209 ) |                 -  |         - |           - |       ( 209 ) | 
| Costs relating to the     |           |           |                    |         - |             |               | 
| issue of shares           |           |           |                    |           |             |               | 
|                           |           |           |                    |           |             |               | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
| At 31 December 2007       |       131 |     7,435 |            ( 6,359 |       700 |           - |         1,907 | 
|                           |           |           |                  ) |           |             |               | 
+---------------------------+-----------+-----------+--------------------+-----------+-------------+---------------+ 
 
 
 
 
 
 
 
 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Ludorum plc                           |Notes  |   UNAUDITED |     AUDITED |   UNAUDITED |     AUDITED | 
| Cash flow statements                  |       |       Group |       Group |     Company |     Company | 
| for the year ended 31 December 2008   |       |     for the |     for the |     for the |     for the | 
|                                       |       |  year ended |        year |  year ended |        year | 
|                                       |       | 31 December |      ended  |          31 |      ended  | 
|                                       |       |             | 31 December |    December |          31 | 
|                                       |       |        2008 |             |        2008 |    December | 
|                                       |       |      GBP000 |        2007 |      GBP000 |        2007 | 
|                                       |       |             |      GBP000 |             |      GBP000 | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Cash flows from operating activities  |  21   |     ( 867 ) |   ( 4,116 ) |   ( 1,406 ) |   ( 2,805 ) | 
| Cash used in operations               |       |          29 |          79 |          29 |          79 | 
| Interest received                     |       |       ( 8 ) |           - |       ( 7 ) |          -  | 
| Interest paid                         |       |           - |       ( 3 ) |         -   |           - | 
| Taxation paid                         |       |             |             |             |             | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Net cash used in operating activities |       |     ( 846 ) |   ( 4,040 ) |   ( 1,384 ) |   ( 2,726 ) | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Cash flows from investing activities  |       |           - |           - |         -   |   ( 1,411 ) | 
| Investment in subsidiaries            |       |           - |           - |       539   |          -  | 
| Repayment of long term loan           |       |      ( 16 ) |           - |     ( 1 )   |          -  | 
| Purchase of property, plant and       |       |           - |           3 |         -   |          -  | 
| equipment                             |       |     ( 990 ) |             |     ( 990 ) |             | 
| Proceeds of disposal of property,     |       |           - |     ( 746 ) |         -   |     ( 536 ) | 
| plant and equipment                   |       |             |         134 |             |          -  | 
| Investment in intangible assets       |       |             |             |             |             | 
| Proceeds of disposal of intangible    |       |             |             |             |             | 
| assets                                |       |             |             |             |             | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Net cash used in investing activities |       |   ( 1,006 ) |     ( 609 ) |     ( 452 ) |   ( 1,947 ) | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Cash flows from financing activities  |       |           - |       2,891 |         -   |       2,891 | 
| Net proceeds from issue of share      |       |             |             |             |             | 
| capital                               |       |             |             |             |             | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Net cash generated from financing     |  13   |           - |       2,891 |         -   |       2,891 | 
| activities                            |       |   ( 1,852 ) |   ( 1,758 ) |   ( 1,836 ) |   ( 1,782 ) | 
| Net decrease in cash and cash         |       |       1,712 |       3,470 |       1,684 |       3,466 | 
| equivalents                           |       |             |             |             |             | 
| Cash and cash equivalents at 1        |       |             |             |             |             | 
| January 2008                          |       |             |             |             |             | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
| Cash and cash equivalents at 31       |  13   |     ( 140 ) |       1,712 |     ( 152 ) |       1,684 | 
| December 2008                         |       |             |             |             |             | 
+---------------------------------------+-------+-------------+-------------+-------------+-------------+ 
 
 
 
 
 
 
 
 
 
 
 
Ludorum plc 
Notes to the preliminary results 
for the year ended 31 December 2008 
 
 
  1.  Accounting policies 
 
The principal accounting policies adopted in the preparation of these 
preliminary results are set out below. These policies have been consistently 
applied to the whole period presented. 
 
 
Basis of preparation 
This announcement was approved by the Board of directors on 21 April 2009. The 
preliminary results for the year ended 31 December 2008 are unaudited. The 
financial information in this announcement does not constitute the Company's 
statutory accounts for the year ended 31 December 2007 or 31 December 2008. The 
financial information set out in the announcement has been prepared on the basis 
of the accounting policies set out below. The financial information for the year 
ended 31 December 2007 is derived from the statutory accounts for that year, 
which have been delivered to the Registrar of Companies. The auditors reported 
on those accounts and their report was unqualified. 
 
 
Critical accounting estimates and judgements 
The Directors consider that the key areas of judgement are the estimation of the 
fair value of options granted under the Incentive Option Plan (as explained in 
more detail below) as well as the carrying value of intangible assets (in 
respect of which no impairment issues have been identified to date). 
 
 
Basis of consolidation 
These preliminary results include the results of the Company and its 
subsidiaries. 
 
 
Foreign currency translation 
  1.  Functional and presentation currency - Items included in the preliminary results 
  of each of the Group's entities are measured using the currency of the primary 
  economic environment in which the entity operates (the 'functional currency'). 
  The preliminary results are presented in Sterling, which is the Company's 
  functional and presentation currency. 
  2.  Transactions and balances - Foreign currency transactions are translated into 
  the functional currency using the exchange rates prevailing at the dates of the 
  transactions. Foreign exchange gains and losses resulting from the settlement of 
  such transactions and from the translation at period end exchange rates of 
  monetary assets and liabilities denominated in foreign currencies are recognised 
  in the income statement. 
  3.  Group companies - The results and financial position of Group entities that have 
  a functional currency different from the presentation currency are translated 
  into the presentation currency as follows: 
    *  assets and liabilities are translated at the closing rate at the date of the 
    balance sheet; 
    *  income and expenses are translated at average exchange rates. 
 
 
 
 
All resulting exchange differences are recognised in the foreign currency 
translation reserve. 
 
 
On consolidation, exchange differences arising from the translation of the net 
investment in foreign entities are taken to shareholders' equity. The Group 
treats specific inter-company loan balances, which are not intended to be repaid 
for the foreseeable future, as part of its net investment. 
 
 
 
The principal overseas currency for the Group is the US Dollar. The average rate 
for the period against Sterling and the rate at 31 December 2008 for the US 
Dollar were: 
 
 
 Average Rate    at 31 December 2008 
                 US Dollar           1.8528      1.4376 
 
 
 
 
Discontinued operations 
A discontinued operation is a component of an entity that either has been 
disposed of, or that is held-for-sale, and 
(1) represents a major line of business or geographical area of operations 
(2) is part of a single co-ordinated plan to dispose of a separate major line of 
business or geographical area of operations, or 
(3) is a subsidiary acquired exclusively with a view to sale. 
 
 
Investment in subsidiaries 
Investments in subsidiaries are stated at cost less any provision for 
impairment. 
 
 
Property, plant & equipment 
Property, plant and equipment comprise office equipment which is recorded at 
purchase cost less depreciation and, when appropriate, provision for impairment. 
Depreciation is calculated so as to write off the cost of the assets, less their 
estimated residual values, over their expected useful economic lives. Office 
equipment is depreciated on a straight-line basis over its estimated useful life 
of three years. 
 
 
Intangible assets 
 
(1)  Capitalised costs 
Costs comprise direct programme costs, which are capitalised up to the date of 
first release of the programme, and programme development costs. Costs for 
developing programmes are expensed until such time as a pilot is produced and 
decision is made to exploit the programme further. Development costs are 
transferred to work in progress once a decision is made to proceed with the 
programme. 
 
 
A charge is made to write down the cost of completed programmes, from first 
broadcast, on a straight line basis, over seven years, being its estimated 
useful economic life. This charge is included in the income statement as part of 
cost of sales. 
 
 
(2)  Acquired intangible assets 
Acquired intangible assets comprise distribution rights and regionalisation 
costs. These assets are capitalised on acquisition and amortised over their 
estimated useful lives. Distribution rights are amortised on a straight-line 
basis over the relevant licence period. Regionalisation costs are amortised on a 
straight-line basis over their estimated useful economic lives, generally 
estimated to be three years, or, if shorter, over the length of the licence 
period of the relevant property. 
 
 
The carrying value of intangible assets is subject to an impairment review where 
there are indicators that impairment may exist. An impairment loss is calculated 
by reference to the expected future revenues of the underlying property, taking 
account of the cost of such sales, from which the discounted value of future 
cash flows relating to the intangible asset is determined and compared to the 
carrying value. Any impairment charge is included in the income statement as 
part of cost of sales. 
 
 
Cash and cash equivalents 
Cash and cash equivalents comprise cash balances held in current (checking) or 
deposit accounts with recognised UK and US banks. 
 
 
 
 
 
 
Trade receivables 
Trade receivables are recognised initially at fair value, and subsequently 
measured at amortised cost, using the effective interest method, less provision 
for impairment. 
 
 
 
 
Tax and deferred tax 
Taxation is recognised on profits at the weighted-average rate of corporation 
tax applicable to small companies of 20.75 per cent (2007: 19.75 per cent). 
 
 
Deferred tax is provided, using the liability method, on all temporary 
differences at the balance sheet date between the tax basses of assets and 
liabilities and their carrying amounts for financial reporting purposes. 
 
 
Deferred tax assets are recognised for all deductible temporary differences, 
carry-forward of unused tax assets and unused tax losses, to the extent that it 
is probable that taxable profit will be available against which the deductible 
temporary differences, and the carry-forward of unused tax assets and unused tax 
losses can be utilised. The carrying amount of deferred tax assets is reviewed 
at each balance sheet date and reduced to the extent that it is no longer 
probable that sufficient taxable profit will be available to allow all or part 
of the deferred tax asset to be utilised. 
Deferred tax assets and liabilities are measured at the tax rates that are 
expected to apply to the year when the asset is realised or the liability is 
settled, based on tax rates (and tax laws) that have been enacted or 
substantively enacted at the balance sheet date. Deferred tax relating to items 
recognised directly in equity is recognised in equity and not in the income 
statement. 
Trade payables 
Trade payables are recognised initially at fair value and subsequently measured 
at amortised cost using the effective interest rate method. 
 
 
Operating leases 
Payments relating to operating leases are recognised in the income statement on 
a straight-line basis over the lease term. Initial rent deposits are shown as a 
debtor in the balance sheet. 
 
 
Incentive option plan 
The Company has granted share options under the Incentive Option Plan which will 
result in share based payments to option holders on exercise of the options. The 
fair value of these options, which the Company has estimated at the award date 
using a Monte Carlo valuation model, is estimated to be GBP1,500 per option and 
is expensed through the income statement over the vesting period of the options. 
The principal assumptions used in the valuation are as follows: initial share 
price - GBP1; expected volatility - 40 per cent.; term of option - 5 years; and 
risk-free interest rate - 4.75 per cent. As the Company does not have a trading 
history, expected volatility has been based on the volatility of a range of 
comparable companies over periods equal to the option term. The main feature of 
the options taken into account in the valuation is the facility for the number 
of shares under option to be enlarged in accordance with the rules of the 
Incentive Option Plan. 
 
 
Share capital 
The Company's share capital consists of ordinary shares with a nominal value of 
1p each and deferred shares with a nominal value of 99p each. No dividends have 
been declared or paid on the ordinary shares. The rights of the deferred shares 
to receive dividends or participate in distributions of capital on a winding-up 
are so limited as to render the deferred shares of negligible value. The costs 
of issuing shares are charged directly to the share premium account. 
 
 
Pension costs 
The Group contributes to defined-contribution (money purchase) private pension 
schemes in the UK for the benefit of the executive Directors (with the exception 
of Richard Rothkopf). The Group also provides for a defined-contribution pension 
scheme for the benefit of an employee in the US. 
 
 
Contributions are charged to the income statement on the basis of the 
contributions payable during the year. 
 
 
 
 
Segmental reporting 
The Group's primary reporting format is geographical segments. At this early 
stage in its development it does not have a meaningful secondary segment. The 
Group's geographical segments are determined by the location of its assets and 
operations. 
 
 
Revenue recognition 
Revenue comprises the fair value of the consideration received or receivable for 
the sale of goods and services in the ordinary course of the group's activities. 
Revenue is shown net of value added tax and after eliminating sales within the 
group. 
 
 
The group derives its revenue from the exploitation of rights in programming. 
 
 
1) Broadcast rights 
 
 
Revenue from the sale of broadcast rights is recognised on the date of the first 
broadcast in the relevant territory. 
 
 
2) Home entertainment, consumer products and publishing licences 
 
 
Advances from the sale of home entertainment, consumer products and publishing 
licences are recognised on a straight line basis over the length of the licence 
period. Any royalties subsequently payable to the group by licencees are 
recognised as they arise. 
 
 
 
 
 
 
2    Segmental reporting 
+---------------------------------+--------------+--------------+--------------+ 
| The following table presents    |    UNAUDITED |    UNAUDITED |    UNAUDITED | 
| information regarding the       |           UK |          USA |        Total | 
| Group's geographical segments:  |       GBP000 |       GBP000 |       GBP000 | 
| 2008                            |              |              |              | 
+---------------------------------+--------------+--------------+--------------+ 
| Continuing operations           |              |          215 |          385 | 
| Total segment revenue           |          170 |      ( 215 ) |      ( 215 ) | 
| less inter-segmental revenue    |            - |              |              | 
+---------------------------------+--------------+--------------+--------------+ 
| Revenue                         |          170 |            - |          170 | 
| Operating (loss) / profit       |    ( 2,388 ) |            1 |    ( 2,387 ) | 
| Net finance income              |           21 |            - |           21 | 
| Gross assets                    |        2,220 |           37 |        2,257 | 
| Gross liabilities               |        2,287 |           41 |        2,328 | 
| 2007                            |      AUDITED |      AUDITED |      AUDITED | 
|                                 |           UK |          USA |       Total  | 
|                                 |       GBP000 |       GBP000 |       GBP000 | 
+---------------------------------+--------------+--------------+--------------+ 
| Continuing operations           |            - |          217 |          217 | 
| Total segment revenue           |            - |      ( 217 ) |      ( 217 ) | 
| less inter-segmental revenue    |              |              |              | 
+---------------------------------+--------------+--------------+--------------+ 
| Revenue                         |            - |            - |            - | 
| Operating (loss) / profit       |    ( 1,696 ) |           14 |    ( 1,682 ) | 
| Net finance income              |           79 |            - |           79 | 
| Gross assets                    |        2,582 |           21 |        2,603 | 
| Gross liabilities               |          630 |           22 |          652 | 
| Discontinued operations         |           15 |            - |           15 | 
| Revenue                         |    ( 2,884 ) |            - |    ( 2,884 ) | 
| Operating loss                  |          236 |            - |          236 | 
| Gross assets                    |          280 |            - |          280 | 
| Gross liabilities               |              |              |              | 
|                                 |              |              |              | 
+---------------------------------+--------------+--------------+--------------+ 
Other than property, plant and equipment in Ludorum Inc, with a net book value 
at 31 December 2008 of GBP12,000, all capital expenditure, depreciation and 
amortisation is within the UK. 
 
 
 
 
 
 
3 Discontinued operations 
Discontinued operations comprised the business of the acquisition and 
exploitation of rights in Japanese anime which was operated by GONG Limited, a 
group subsidiary. (In January 2008 GONG Limited changed its name to Ludorum 
Enterprises Limited.) In 2007 it was decided to withdraw from this business and, 
in December 2007, the anime assets were sold for Euro 190,000. The loss on the 
sale of GBP51,000 is included below in administrative expenses in 2007.The loss 
on discontinued operations also included the costs of aborted acquisitions and 
transactions which were incurred by the Group in 2007 in respect of developing 
the anime business, prior to the decision to withdraw from the business. 
 
 
+------------------------------------------------------------+------------------+------------------+ 
| The loss on discontinued operations is analysed as         |        UNAUDITED |          AUDITED | 
| follows:                                                   |     for the year |     for the year | 
|                                                            |            ended |            ended | 
|                                                            |      31 December |      31 December | 
|                                                            |             2008 |             2007 | 
|                                                            |           GBP000 |           GBP000 | 
+------------------------------------------------------------+------------------+------------------+ 
| Revenue                                                    |                - |              15  | 
| Cost of sales                                              |                - |          ( 285 ) | 
| Administrative expenses                                    |                - |          ( 888 ) | 
| Interest payable                                           |                - |                - | 
| Costs of aborted acquisitions and transactions             |                - |        ( 1,726 ) | 
|                                                            |                - |                  | 
+------------------------------------------------------------+------------------+------------------+ 
| Loss on discontinued operations                            |                - |        ( 2,884 ) | 
+------------------------------------------------------------+------------------+------------------+ 
| The cash flows on discontinued operations are summarised   |                - |        ( 2,803 ) | 
| below:                                                     |                - |           ( 73 ) | 
| Net cash used in operating activities                      |                - |            1,282 | 
| Net cash used in investing activities                      |        UNAUDITED |          AUDITED | 
| Net cash generated from financing activities               |     for the year |     for the year | 
| 4 Loss for the year                                        |            ended |           ended  | 
|                                                            |      31 December |      31 December | 
|                                                            |             2008 |             2007 | 
|                                                            |           GBP000 |           GBP000 | 
+------------------------------------------------------------+------------------+------------------+ 
| The following items have been included in arriving at the  |            1,260 |            1,585 | 
| loss for the year:                                         |                8 |                5 | 
| Staff costs - see Note 6                                   |               49 |               73 | 
| Depreciation of property, plant and equipment              |              102 |               11 | 
| Amortisation of intangible assets                          |                - |               51 | 
| Foreign exchange losses                                    |               70 |               73 | 
| Loss on disposal of intangible assets                      |                  |                  | 
| Operating lease rentals - property, plant and equipment    |                  |                  | 
+------------------------------------------------------------+------------------+------------------+ 
 
 
+-----------------------------------------------------+---------------------+---------------------+ 
|   5 Auditors' remuneration                          |           UNAUDITED |             AUDITED | 
|                                                     |        for the year |        for the year | 
|                                                     |               ended |               ended | 
|                                                     |         31 December |         31 December | 
|                                                     |                2008 |                2007 | 
|                                                     |              GBP000 |              GBP000 | 
+-----------------------------------------------------+---------------------+---------------------+ 
| Audit services:                                     |                  50 |                  37 | 
| Fees payable to the Company's auditor for the       |                   2 |                   2 | 
| audit of parent Company and consolidated accounts   |                   - |                 636 | 
| Fees payable to the Company's auditor for the       |                  23 |                  49 | 
| audit of subsidiary companies                       |                     |                     | 
| Non-audit services:                                 |                     |                     | 
|   As reporting accountant on acquisitions           |                     |                     | 
|   All other services                                |                     |                     | 
+-----------------------------------------------------+---------------------+---------------------+ 
|                                                     |                  75 |                 724 | 
+-----------------------------------------------------+---------------------+---------------------+ 
 
 
 
 
 
 
 
 
 
 
+------------------------+--------------+-------------+-+--------------+-+-------------+ 
| 6 Employees and        |    UNAUDITED |     AUDITED |        UNAUDITED |     AUDITED | 
| directors              |        Group |       Group |          Company |     Company | 
| Staff costs for the    | for the year |     for the |     for the year |     for the | 
| group during the year  |        ended |        year |            ended |        year | 
|                        |  31 December |       ended |      31 December |       ended | 
|                        |         2008 | 31 December |             2008 | 31 December | 
|                        |       GBP000 |        2007 |           GBP000 |        2007 | 
|                        |              |      GBP000 |                  |      GBP000 | 
+------------------------+--------------+-------------+------------------+-------------+ 
| Wages and salaries     |          713 |         914 |              390 |         380 | 
| Social security costs  |           63 |         162 |               35 |          39 | 
| Other pension costs    |           62 |          64 |               42 |          50 | 
+------------------------+--------------+-------------+------------------+-------------+ 
| Costs attributable to  |          838 |       1,140 |              467 |         469 | 
| the Incentive Option   |          422 |         445 |              399 |         421 | 
| Plan                   |              |             |                  |             | 
|                        |              |             |                  |             | 
+------------------------+--------------+-------------+------------------+-------------+ 
|                        |        1,260 |       1,585 |              866 |         890 | 
+------------------------+--------------+-------------+------------------+-------------+ 
| Average number of      |           10 |           9 |                4 |           4 | 
| employees (including   |              |             |                  |             | 
| executive directors)   |              |             |                  |             | 
+------------------------+--------------+-------------+------------------+-------------+ 
|                                                       |    UNAUDITED |       AUDITED | 
|                                                       |   Group and  |    Group and  | 
|                                                       |      Company |       Company | 
|                                                       | for the year |  for the year | 
|                                                       |        ended |         ended | 
|                                                       |  31 December |   31 December | 
|                                                       |         2008 |          2007 | 
|                                                       |       GBP000 |        GBP000 | 
+-------------------------------------------------------+--------------+---------------+ 
| Aggregate directors' emoluments                       |          400 |           527 | 
| Emoluments of highest paid director                   |          165 |           164 | 
|                                                       |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
|   7 Taxation                                          |    UNAUDITED |       AUDITED | 
|                                                       | for the year |  for the year | 
|                                                       |        ended |         ended | 
|                                                       |  31 December |   31 December | 
|                                                       |         2008 |          2007 | 
|                                                       |       GBP000 |        GBP000 | 
+-------------------------------------------------------+--------------+---------------+ 
| Current tax                                           |              |             - | 
| UK taxation                                           |              |             4 | 
|   Overseas taxation                                   |            - |         ( 3 ) | 
|   Adjustment to prior years                           |            5 |               | 
|                                                       |            - |               | 
+-------------------------------------------------------+--------------+---------------+ 
| Deferred tax                                          |            5 |             1 | 
|                                                       |            - |             - | 
+-------------------------------------------------------+--------------+---------------+ 
| Taxation                                              |            5 |             1 | 
+-------------------------------------------------------+--------------+---------------+ 
| The tax assessed for the year differs from the UK     |    UNAUDITED |       AUDITED | 
| Small Company's tax rate in the UK. The differences   | for the year |  for the year | 
| are explained below:                                  |        ended |         ended | 
|                                                       |  31 December |   31 December | 
|                                                       |         2008 |          2007 | 
|                                                       |       GBP000 |        GBP000 | 
+-------------------------------------------------------+--------------+---------------+ 
| Loss before taxation on continuing operations         |   ( 2, 366 ) |     ( 1,603 ) | 
| Loss on discontinued operations                       |            - |     ( 2,884 ) | 
+-------------------------------------------------------+--------------+---------------+ 
| Total loss before taxation                            |    ( 2,366 ) |     ( 4,487 ) | 
| Loss before taxation multiplied by the                |              |               | 
| weighted-average rate                                 |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
| of UK corporation tax applicable to small companies   |      ( 491 ) |       ( 886 ) | 
| of 20.75% (2007: 19.75%)                              |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
| Effects of:                                           |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
| Overseas taxation                                     |            5 |             1 | 
+-------------------------------------------------------+--------------+---------------+ 
| Expenses not deductible for tax purposes              |           20 |           341 | 
+-------------------------------------------------------+--------------+---------------+ 
| Losses available to carry forward and other timing    |          471 |           545 | 
| differences                                           |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
|                                                       |              |               | 
+-------------------------------------------------------+--------------+---------------+ 
| Taxation                                              |            5 |             1 | 
+------------------------+--------------+-------------+-+--------------+-+-------------+ 
 
 
The unprovided deferred tax asset at 31 December 2008 is estimated to be 
GBP1,369,000 (2007: GBP898,000) and is in respect of trading losses incurred and 
other timing differences. 
 
 
 
 
8 Earnings per share 
Basic earnings per share is calculated by dividing the earnings attributable to 
ordinary shareholders by the weighted average number of ordinary shares 
outstanding during the year. Because basic EPS results in a loss per share the 
diluted EPS is calculated using the undilutive weighted average number of 
shares. 
+----------------------------+----------------------+----------------+--------------+ 
| Basic and diluted EPS      |            UNAUDITED |      UNAUDITED |    UNAUDITED | 
|                            |   Loss attributable  |       Weighted |    Per-share | 
|                            |          to ordinary |        average |       amount | 
|                            |  shareholders GBP000 |      number of |        pence | 
|                            |                      |         shares |              | 
+----------------------------+----------------------+----------------+--------------+ 
|      2008                  |            ( 2,371 ) |      8,100,001 |            ( | 
|      Loss per share on     |                    - |      8,100,001 |        29.3p | 
|      continuing operations |            ( 2,371 ) |      8,100,001 |            ) | 
|      Loss per share on     |              AUDITED |        AUDITED |            - | 
|      discontinued          |            ( 1,604 ) |      5,516,667 |            ( | 
|      operations            |            ( 2,884 ) |      5,516,667 |        29.3p | 
|      Loss per share        |            ( 4,488 ) |      5,516,667 |            ) | 
|      2007                  |                      |                |      AUDITED | 
|      Loss per share on     |                      |                |      ( 29.1p | 
|      continuing operations |                      |                |            ) | 
|      Loss per share on     |                      |                |      ( 52.3p | 
|      discontinued          |                      |                |            ) | 
|      operations            |                      |                |      ( 81.4p | 
|      Loss per share        |                      |                |            ) | 
+----------------------------+----------------------+----------------+--------------+ 
|   9 Investments                                   |      UNAUDITED |      AUDITED | 
|   Company                                         |    31 December |  31 December | 
|                                                   |           2008 |         2007 | 
|                                                   |         GBP000 |       GBP000 | 
+---------------------------------------------------+----------------+--------------+ 
| At 1 January                                      |          1,810 |          399 | 
| Additions                                         |              - |        1,411 | 
| Repayments                                        |         (539 ) |            - | 
+---------------------------------------------------+----------------+--------------+ 
| At 31 December                                    |          1,271 |        1,810 | 
+----------------------------+----------------------+----------------+--------------+ 
 
 
The investments represent long term interest free loans made to subsidiary 
companies. 
The following subsidiaries are directly owned by Ludorum plc: 
 
 
+--------------------+---------------+---------------+------------+----------+--------------+ 
| Subsidiary         | Date of       | Country of    | Types of   | Holding  | Activity     | 
| Ludorum Inc.       | incorporation | incorporation | shares     | 100%     | Service      | 
| Ludorum            | 12 April 2006 | USA           | Ordinary   | 100%     | company      | 
| Enterprises        | 17 May 2006   | England  &    | Ordinary   |          | Rights       | 
| Limited            |               | Wales         |            |          | exploitation | 
+--------------------+---------------+---------------+------------+----------+--------------+ 
 
 
In January 2008, GONG Limited changed its name to Ludorum Enterprises Limited. 
 
 
 
 
 
10 Property, plant and equipment 
 
 
+--------------------------------------------------+--------------+---------------+ 
|                                                  |        Group |       Company | 
|                                                  |       Office |        Office | 
|                                                  |    Equipment |     Equipment | 
|                                                  |         2008 |          2008 | 
|                                                  |       GBP000 |        GBP000 | 
+--------------------------------------------------+--------------+---------------+ 
| Cost                                             |           18 |            11 | 
| At 1 January 2007 - audited                      |            - |             - | 
| Additions                                        |        ( 4 ) |             - | 
| Disposals                                        |              |               | 
+--------------------------------------------------+--------------+---------------+ 
| At 31 December 2007 - audited                    |           14 |            11 | 
| Additions                                        |           16 |             1 | 
+--------------------------------------------------+--------------+---------------+ 
| At 31 December 2008 -unaudited                   |           30 |            12 | 
| Accumulated depreciation                         |            4 |             3 | 
| At 1 January 2007 - audited                      |            5 |             3 | 
| Charge for the year                              |        ( 1 ) |             - | 
| Released on disposal                             |              |               | 
+--------------------------------------------------+--------------+---------------+ 
| At 31 December 2007 - audited                    |            8 |             6 | 
| Charge for the year                              |            8 |             4 | 
+--------------------------------------------------+--------------+---------------+ 
| At 31 December 2008 - unaudited                  |           16 |            10 | 
| Net book value                                   |            6 |             5 | 
| At 31 December 2007 - audited                    |              |               | 
+--------------------------------------------------+--------------+---------------+ 
| At 31 December 2008 - unaudited                  |           14 |             2 | 
+--------------------------------------------------+--------------+---------------+ 
 
 
The Company considers at each reporting date whether there is any indication of 
impairment of its assets. In the event that impairment is identified, the 
carrying amount of the assets is written down immediately to its estimated 
recoverable amount. 
 
 
 
 
 
 
 11 Intangible assets 
+-----------------------+---+-------------+-----------------+--------------+--------------+ 
|   Group                   | Capitalised | Regionalisation |     Acquired |        Total | 
|                           |       costs |           costs |       rights |       GBP000 | 
|                           |      GBP000 |          GBP000 |       GBP000 |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| Cost                      |           - |              16 |           48 |           64 | 
| At 1 January              |         536 |               - |          210 |          746 | 
| 2007 - audited            |           - |          ( 16 ) |      ( 258 ) |      ( 274 ) | 
| Additions                 |             |                 |              |              | 
| Disposals                 |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |         536 |               - |            - |          536 | 
| 2007 - audited            |         990 |               - |            - |          990 | 
| Additions                 |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |       1,526 |               - |            - |        1,526 | 
| 2008 - unaudited          |           - |               6 |           10 |           16 | 
| Accumulated amortisation  |           - |               3 |           70 |           73 | 
| At 1 January              |           - |           ( 9 ) |       ( 80 ) |       ( 89 ) | 
| 2007 - audited            |             |                 |              |              | 
| Charge for the year       |             |                 |              |              | 
| Released on disposal      |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |           - |               - |            - |            - | 
| 2007 - audited            |          49 |               - |            - |           49 | 
| Charge for the year       |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |          49 |               - |            - |           49 | 
| 2008 - unaudited          |             |                 |              |              | 
| Net book value            |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |         536 |               - |            - |          536 | 
| 2007 - audited            |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
| At 31 December            |       1,477 |               - |            - |        1,477 | 
| 2008 - unaudited          |             |                 |              |              | 
+---------------------------+-------------+-----------------+--------------+--------------+ 
|   Company                                                                |  Capitalised | 
|                                                                          |        Costs | 
|                                                                          |       GBP000 | 
+--------------------------------------------------------------------------+--------------+ 
| Cost                                                                     |            - | 
| At 1 January 2007 - audited                                              |          536 | 
| Additions                                                                |              | 
+--------------------------------------------------------------------------+--------------+ 
| At 1 December 2007 - audited                                             |          536 | 
| Additions                                                                |          990 | 
+--------------------------------------------------------------------------+--------------+ 
| At 31 December 2008 - unaudited                                          |        1,526 | 
| Accumulated amortisation                                                 |            - | 
| At 1 January 2007 - audited                                              |            - | 
| Charge for the year                                                      |              | 
+--------------------------------------------------------------------------+--------------+ 
| At 31 December 2007 - audited                                            |            - | 
| Charge for the year                                                      |           49 | 
+--------------------------------------------------------------------------+--------------+ 
| At 31 December 2008 - unaudited                                          |           49 | 
| Net book value                                                           |              | 
+--------------------------------------------------------------------------+--------------+ 
| At 31 December 2007 - audited                                            |          536 | 
+--------------------------------------------------------------------------+--------------+ 
| At 31 December 2008 - unaudited                                          |        1,477 | 
+--------------------------------------------------------------------------+--------------+ 
|                                                                          |              | 
+--------------------------------------------------------------------------+--------------+ 
| 12 Trade and          |       UNAUDITED |         AUDITED |    UNAUDITED |      AUDITED | 
| other receivables     |           Group |           Group |      Company |      Company | 
|                       |            2008 |            2007 |         2008 |         2007 | 
|                       |          GBP000 |          GBP000 |       GBP000 |       GBP000 | 
+-----------------------+-----------------+-----------------+--------------+--------------+ 
|                       |             139 |             110 |            - |            - | 
| Amounts falling due   |             173 |              70 |          173 |           54 | 
| within one year:      |               - |              59 |            - |           59 | 
| Trade receivables     |              69 |             104 |            - |            - | 
| Prepayments and       |             339 |             204 |          319 |          197 | 
| accrued income        |                 |                 |              |              | 
| UK VAT recoverable    |                 |                 |              |              | 
| French TVA            |                 |                 |              |              | 
| recoverable           |                 |                 |              |              | 
| Other receivables     |                 |                 |              |              | 
+-----------------------+-----------------+-----------------+--------------+--------------+ 
| At 31 December        |             720 |             547 |          492 |          310 | 
+-----------------------+---+-------------+-----------------+--------------+--------------+ 
 
 
The carrying value of trade and other receivables is considered to be equal to 
the fair value. 
+---------------------------------+---------------+-------------+--------------+------------+ 
| 13 Cash and cash equivalents    |     UNAUDITED |     AUDITED |    UNAUDITED |    AUDITED | 
|                                 |         Group |       Group |      Company |    Company | 
|                                 |        2008   |        2007 |         2008 |       2007 | 
|                                 |        GBP000 |      GBP000 |       GBP000 |     GBP000 | 
+---------------------------------+---------------+-------------+--------------+------------+ 
| Cash and cash equivalents       |            37 |          21 |           34 |          - | 
| Cash at bank and in hand        |             9 |       1,729 |            - |      1,722 | 
| Short-term bank deposits        |               |             |              |            | 
+---------------------------------+---------------+-------------+--------------+------------+ 
| At 31 December                  |            46 |       1,750 |           34 |      1,722 | 
+---------------------------------+---------------+-------------+--------------+------------+ 
|                                                                                           | 
+---------------------------------+---------------+-------------+--------------+------------+ 
Short-term bank deposits are invested with banks and earn interest at prevailing 
short-term deposit rates. 
The fair value of cash and cash deposits is the same as the carrying value. 
Cash, cash equivalents and bank overdrafts include the following for the 
purposes of the cash flow statement: 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
|                                            | UNAUDITED |   AUDITED | UNAUDITED |   AUDITED | 
|                                            |     Group |     Group |   Company |   Company | 
|                                            |    2008   |      2007 |      2008 |      2007 | 
|                                            |    GBP000 |    GBP000 |    GBP000 |    GBP000 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| Cash and cash equivalents                  |        46 |     1,750 |        34 |     1,722 | 
| Bank overdraft included in trade and other |   ( 186 ) |    ( 38 ) |   ( 186 ) |    ( 38 ) | 
| liabilities                                |           |           |           |           | 
|                                            |           |           |           |           | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
|                                            |   ( 140 ) |     1,712 |   ( 152 ) |     1,684 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| 14 Trade and other liabilities             | UNAUDITED |   AUDITED | UNAUDITED |   AUDITED | 
|                                            |     Group |     Group |   Company |   Company | 
|                                            |    2008   |      2007 |      2008 |      2007 | 
|                                            |    GBP000 |    GBP000 |    GBP000 |    GBP000 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| Bank overdraft                             |       186 |        38 |       186 |        38 | 
| Trade payable                              |       649 |       199 |       627 |       170 | 
| Payable to subsidiary company              |         - |         - |         7 |       128 | 
| Overseas tax payable                       |         3 |         1 |         - |         - | 
| Social security and other taxes            |        54 |       118 |        44 |        17 | 
| Deferred income                            |       833 |        32 |       141 |        32 | 
| Accruals                                   |       239 |       373 |       228 |       316 | 
| Unpaid directors' remuneration             |       141 |        51 |       141 |        51 | 
| Other liabilities                          |       119 |        53 |        83 |        40 | 
|                                            |           |           |           |           | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| At 31 December                             |     2,224 |       865 |     1,457 |       792 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| The carrying value of trade and other      | UNAUDITED |   AUDITED | UNAUDITED |   AUDITED | 
| liabilities is considered to be equal to   |     Group |     Group |   Company |   Company | 
| the fair value.                            |    Social |    Social |    Social |    Social | 
| 15 Provisions for liabilities and charges  |  Security |  Security |  Security |  Security | 
|                                            |     Costs |     Costs |     Costs |     Costs | 
|                                            |    2008   |      2007 |      2008 |      2007 | 
|                                            |    GBP000 |    GBP000 |    GBP000 |    GBP000 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| At 1 January                               |        67 |        28 |        67 |        28 | 
| Charge                                     |        37 |        39 |        37 |        39 | 
|                                            |           |           |           |           | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
| At 31 December                             |       104 |        67 |       104 |        67 | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
|                                                                                            | 
+--------------------------------------------------------------------------------------------+ 
|                                                                                            | 
+--------------------------------------------+-----------+-----------+-----------+-----------+ 
 
 
Social security costs 
The company is providing for the anticipated employer's National insurance 
contribution that will arise on the exercise of awards granted under the 2006 
Incentive Option Plan 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| 16 Called up share capital          |    UNAUDITED |       AUDITED |   UNAUDITED |       AUDITED | 
|   Group and company                 |         2008 |          2007 |        2008 |          2007 | 
| Authorised                          |       Number |        Number |      GBP000 |        GBP000 | 
| Ordinary shares of 1 pence each     |   15,000,000 |    15,000,000 |         150 |           150 | 
| Deferred shares of 99 pence each    |       50,001 |        50,001 |          50 |            50 | 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| At 31 December                      |              |               |         200 |           200 | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Issued and fully-paid               |   8,100,001  |   8,100,001   |          81 |            81 | 
| Ordinary shares of 1 pence each     |   50,001     |   50,001      |          50 |            50 | 
| Deferred shares of 99 pence each    |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| At 31 December                      |              |               |         131 |           131 | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| On 6 November 2007, 3,100,000 ordinary shares of 1 pence each      |   UNAUDITED |       AUDITED | 
| were issued at a price of GBP1 per share.                          |        2008 |          2007 | 
| 17 Share premium account                                           |      GBP000 |        GBP000 | 
|   Group and company                                                |             |               | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 1 January                                                       |       7,435 |         4,575 | 
| Premium on shares issued during the year                           |          -  |         3,069 | 
| Costs relating to the issue of shares                              |           - |       ( 209 ) | 
|                                                                    |             |               | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 31 December                                                     |       7,435 |         7,435 | 
+--------------------------------------------------------------------+-------------+---------------+ 
| 18 Incentive Plan valuation reserve                                |   UNAUDITED |     UNAUDITED | 
|   Group and company                                                |   Incentive |     Incentive | 
|                                                                    |        Plan |          Plan | 
|                                                                    |   valuation |     valuation | 
|                                                                    |    reserve  |      reserve  | 
|                                                                    |        2008 |          2007 | 
|                                                                    |      GBP000 |        GBP000 | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 1 January                                                       |         700 |           294 | 
| Charge relating to the Incentive Option Plan                       |         385 |           406 | 
|                                                                    |             |               | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 31 December                                                     |       1,085 |           700 | 
+--------------------------------------------------------------------+-------------+---------------+ 
| 19 Foreign currency translation                                    |   UNAUDITED |     UNAUDITED | 
|   Group                                                            |     Foreign |       Foreign | 
|                                                                    |    currency |      currency | 
|                                                                    | translation |   translation | 
|                                                                    |             |               | 
|                                                                    |        2008 |          2007 | 
|                                                                    |      GBP000 |        GBP000 | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 1 January                                                       |          -  |             - | 
| Translation differences arising                                    |          8  |           -   | 
|                                                                    |             |               | 
+--------------------------------------------------------------------+-------------+---------------+ 
| At 31 December                                                     |           8 |             - | 
+--------------------------------------------------------------------+-------------+---------------+ 
| 20 Retained losses                  |   UNAUDITED  |       AUDITED |  UNAUDITED  |       AUDITED | 
|                                     |        Group |         Group |     Company |       Company | 
|                                     |         2008 |          2007 |        2008 |          2007 | 
|                                     |       GBP000 |        GBP000 |      GBP000 |        GBP000 | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| At 1 January                        |    ( 6,359 ) |     ( 1,871 ) |   ( 4,742 ) |   ( 1,400 )   | 
| Loss for the year                   |    ( 2,371 ) |     ( 4,488 ) |   ( 2,194 ) |   ( 3,342 )   | 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| At 31 December                      |    ( 8,730 ) |     ( 6,359 ) |   ( 6,936 ) |     ( 4,742 ) | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| 21 Cash flow from operating         |    UNAUDITED |       AUDITED |   UNAUDITED |       AUDITED | 
| activities                          |        Group |         Group |     Company |       Company | 
|                                     |      for the |       for the |     for the |       for the | 
|                                     |   year ended |          year |  year ended |          year | 
|                                     |  31 December |         ended | 31 December |         ended | 
|                                     |       2008   |   31 December |      2008   |            31 | 
|                                     |       GBP000 |        2007   |      GBP000 |      December | 
|                                     |              |        GBP000 |             |        2007   | 
|                                     |              |               |             |        GBP000 | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Continuing operations               |    ( 2,371 ) |     ( 1,603 ) |   ( 2,194 ) |     ( 3,342 ) | 
| Loss before taxation                |            8 |             - |           7 |             - | 
| Adjustments for:                    |       ( 29 ) |        ( 79 ) |      ( 29 ) |        ( 79 ) | 
| Interest payable                    |            8 |             4 |           4 |             3 | 
| Interest receivable                 |           49 |             - |          49 |             - | 
| Depreciation of property, plant and |          385 |         406   |         385 |           406 | 
| equipment                           |           37 |            39 |          37 |            39 | 
| Amortisation of intangible assets   |      ( 173 ) |       ( 287 ) |     ( 182 ) |       ( 284 ) | 
| Charge relating to the incentive    |        1,219 |           207 |         517 |           452 | 
| option plan                         |              |               |             |               | 
| Increase in provisions              |              |               |             |               | 
| Changes in working capital:         |              |               |             |               | 
| Increase in trade and other         |              |               |             |               | 
| receivables                         |              |               |             |               | 
| Increase in payables                |              |               |             |               | 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Cash used in continuing operations  |    ( 867 )   |   ( 1,313 )   |   ( 1,406 ) |     ( 2,805 ) | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Discontinued operations             |           -  |   ( 2,884 )   |          -  |            -  | 
| Loss on discontinued operations     |            - |            1  |           - |             - | 
| Depreciation of property, plant and |            - |            73 |           - |             - | 
| equipment                           |            - |            51 |           - |             - | 
| Amortisation of intangible assets   |            - |       ( 201 ) |           - |             - | 
| Loss on disposal of intangible      |            - |           157 |           - |             - | 
| assets                              |              |               |             |               | 
| Increase in trade and other         |              |               |             |               | 
| receivables                         |              |               |             |               | 
| Increase in payables                |              |               |             |               | 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Cash used in discontinued           |          -   |     ( 2,803 ) |         -   |           -   | 
| operations                          |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
| Total cash used in operations       |       ( 867) |     ( 4,116 ) |   ( 1,406 ) |     ( 2,805 ) | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
|                                     |              |               |             |               | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
|                                                                                                  | 
+-------------------------------------+--------------+---------------+-------------+---------------+ 
 
 
 
 
 
 
22 Operating lease commitments 
 
 
 
 
+---------------------------------------------------------------+-------------+------------+ 
| Group and Company                                             |   UNAUDITED |    AUDITED | 
+---------------------------------------------------------------+-------------+------------+ 
|                                                               |        2008 |       2007 | 
+---------------------------------------------------------------+-------------+------------+ 
|                                                               |      GBP000 |     GBP000 | 
+---------------------------------------------------------------+-------------+------------+ 
| Commitments under non-cancellable operating leases expiring:  |             |            | 
+---------------------------------------------------------------+-------------+------------+ 
| Within one year                                               |           6 |          5 | 
+---------------------------------------------------------------+-------------+------------+ 
 
 
The Company has entered into a short-term non-cancellable operating lease on its 
head office in Chiswick, London. 
 
 
23 Related party transactions 
 
 
During the year, a group company rented an office from a company controlled by a 
director of the Company. The rent paid during the year was GBP11,000 (2007: 
GBP6,000). 
 
 
Included in other liabilities at the year end is GBP124,908 owed to Richard 
Rothkopf, Robert Lawes and Charles Caminada, directors of the Company, in 
respect of unpaid remuneration (2007: GBP44,908). A further GBP10,240 has been 
included in other liabilities in respect of the employer's National Insurance 
payable on this. 
 
 
24 Commitments 
 
 
The company has entered into an agreement with a toy manufacturer under the 
terms of which the toy manufacturer will fund 50% of the production cost of the 
Company's animated series "Chuggington" in return for which it has a global 
master toy licence and the right to participate in the net profit of the 
property. The agreed budget for the production of the first series of 52 
episodes is $6.6 million. 
 
 
The Company has entered into an agreement with Shanghai Motion Magic Digital 
Entertainment Inc ("Motion Magic") under the terms of which Motion Magic will 
provide animation and editing services for the production of Chuggington. Under 
the terms of the agreement, Motion Magic is to deliver 52 episodes for which the 
Company is committed to pay a total of RMB 18.9 million (GBP1.24 million) in 
instalments over the period of production. As at 31 December 2008, GBP519,000 
remained outstanding. Under the terms of the agreement with the toy manufacturer 
described above, 50% of the amounts paid and payable to Motion Magic has been or 
will be refunded to the Company by the toy manufacturer. 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 FR ILFITSVILFIA 
 

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