RNS Number:5578F
Ludorum PLC
11 October 2007

Ludorum plc
Interim results for the six months ended 30 June 2007

Ludorum plc, the AIM listed interactive media investment company, today 
announces its interim results for the six months ended 30 June 2007.
The highlight of the period has been the development of "Chuggington", an 
animated series aimed at pre-school age children of 3 to 6 years, which Ludorum 
has developed and has commenced production of the first series in conjunction 
with a major international toy manufacturer.

Rob Lawes, Chief Executive of Ludorum, today said "We're delighted with our 
first in-house developed property, Chuggington, and are extremely pleased with 
the progress we've made to date from both a creative and commercial standpoint, 
although we have experienced frustration in our efforts to develop Gong, our 
subsidiary focused on Anime, through acquisition. We continue to believe that 
significant opportunities exist to create shareholder value through the 
development and acquisition of intellectual property for distribution over new 
media networks, and the #3.1 million placing we have also announced today will 
enable us to pursue these opportunities. We look to the future with confidence."

Enquiries
Ludorum plc
Rob Lawes
+44 (0) 20 8849 8735

Investec
Rupert Krefting/ Andrew Craig 
+44 (0) 20 7597 4000
 
Chief Executive's Statement
The results for the first half of 2007 reflect a period in which Ludorum made 
significant progress within its intellectual property division but experienced 
frustration in its attempts to complete a number of acquisitions and other 
corporate transactions.

During the period, and following the successful production of a pilot episode in 
2006, we continued our investment in the development of an animated series with 
the title "Chuggington" aimed at pre-school age children. Chuggington, which 
Ludorum has developed in-house, is a computer generated 3D series of 52 x 10 
minute episodes scheduled for delivery in the fourth quarter of 2008, as well as 
a fully immersive interactive site scheduled for delivery at the same time. The 
series follows the adventures of Wilson, Brewster and Koko, trainee diesel 
engines, each with their own unique personality and learning style.   The series
is set in a world much like our own with cities, villages and diverse cultures 
and geography. Entertainment and enjoyment is at the heart of Chuggington, but 
embedded within each story are important educational messages centred on 
learning and social-emotional development.  The property has been conceived to 
seamlessly integrate television, books and interactive view-and-play. 
We have entered into an agreement with a major international toy manufacturer 
which has been granted a global master toy licence for the series for which it 
will contribute 50% of the production costs and participate jointly in the net 
profit of the property.  Since the end of the period we have signed an agreement 
with the BBC for UK broadcast rights with transmission expected to commence in 
2009 and we are in advanced negotiations with a leading broadcaster in France 
and Germany.

Ludorum also continued its investment in Gong Limited, the subsidiary it formed 
in 2006 to distribute anime content over new media platforms. In order to 
develop Gong, the Company considered several acquisition and joint venture 
opportunities in Continental Europe and the USA and conducted extensive due 
diligence exercises on a small number of target companies but due to a number of 
circumstances was unable to complete these transactions. Although the Board 
believes that the anime genre is ideally-suited to a variety of new media 
platforms, it considers that the immediate revenue streams remain uncertain and 
is therefore investigating a number of proposals for its investment in Gong, 
which may include an outright sale or the retention of a minority interest.

Results
The results for the period, which are reported under IFRS, were a loss before 
taxation of #2,236,000 (2006: #456,000) and a loss per share of 44.8 pence 
(2006: 26.0 pence). This comprises operational costs incurred in the development 
of the company's intellectual property activities and Gong and also reflects 
#1,032,000 of professional fees and other costs directly related to acquisitions 
and other corporate transactions that the company pursued during the year but 
did not complete. The results also include a charge of #214,000 relating to the 
treatment of the company's share-based incentive arrangements under IFRS.

Outlook
The launch of Chuggington represents a significant step in the execution of 
Ludorum's strategy. The Board has extensive experience of managing and 
exploiting entertainment-based intellectual property and this, together with the 
significant trade agreements for the property achieved or under detailed 
negotiation at this early stage of its development, indicate that the prospects 
for Chuggington are very encouraging and form a strong basis for the development 
of the Company's IP portfolio through in-house development or acquisition. The 
#3.1 million placing that has also been announced today will give the company 
the resources to take forward the next stage of its strategy and the Board 
therefore looks to the future with confidence.


Ludorum plc
Consolidated income statement
for the six months ended 30 June 2007                                          
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                    Notes         #000        #000         #000
                                 -----------------------------------------------

Continuing operations
Revenue                                            15           -            -
Cost of sales                                   ( 147 )         -        ( 149 )
                                          -------------  ----------   ----------
Gross loss                                      ( 132 )         -        ( 149 )

Other income                                       61           -            -

Costs related to aborted
acquisitions and transactions                 ( 1,032 )         -            -
Other administrative expenses                 ( 1,182 )     ( 500 )    ( 1,843 )
                                          -------------  ----------   ----------
Total administrative expenses                 ( 2,214 )     ( 500 )    ( 1,843 )
                                          -------------  ----------   ----------

Operating loss                                ( 2,285 )     ( 500 )    ( 1,992 )

Interest payable and similar charges              ( 8 )       ( 1 )        ( 6 )

Interest receivable                                57          45          130
                                          -------------  ----------   ----------
Loss before taxation                 3        ( 2,236 )     ( 456 )    ( 1,868 )

Taxation                             5            ( 2 )         -          ( 3 )
                                          -------------  ----------   ----------
Loss for the period                           ( 2,238 )     ( 456 )    ( 1,871 )
                                          -------------  ----------   ----------

Basic and diluted earnings per share 6        ( 44.8p )   ( 26.0p )    ( 60.1p )
                                          -------------  ----------   ----------

Ludorum plc
Consolidated balance sheet as at 30 June 2007                                  
                                             Unaudited   Unaudited      Audited
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                    Notes         #000        #000         #000
                                 -----------------------------------------------
Assets
Non-current assets
  Property, plant and equipment      7             14          12           14
  Intangible assets                  8            493           -           48
                                          -------------  ----------   ----------
                                                  507          12           62
                                          -------------  ----------   ----------
Current assets
  Trade and other receivables        9            434          64           59
  Cash and cash equivalents         10            680       4,316        3,470
                                          -------------  ----------   ----------
                                                1,114       4,380        3,529
                                          -------------  ----------   ----------
Liabilities
Current liabilities
  Trade and other liabilities       11          ( 519 )      ( 91 )      ( 465 )
                                          -------------  ----------   ----------
                                                ( 519 )      ( 91 )      ( 465 )
                                          -------------  ----------   ----------
Net current assets                                595       4,289        3,064
                                          -------------  ----------   ----------
Non-current liabilities
  Provisions                        12           ( 46 )       ( 7 )       ( 28 )
                                          -------------  ----------   ----------
Net assets                                      1,056       4,294        3,098
                                          -------------  ----------   ----------
Shareholders' equity
Ordinary shares                     13             50          50           50
Deferred shares                     13             50          50           50
Share premium                       14          4,575       4,575        4,575
Other reserves                      15            490          75          294
Retained losses                     16        ( 4,109 )     ( 456 )    ( 1,871 )
                                          -------------  ----------   ----------
Total shareholders'equity                       1,056       4,294        3,098
                                          -------------  ----------   ----------

Ludorum plc
Statement of changes in shareholders' equity
                                            
                                                                                                        Total
                                              Share         Share     Retained           Other   shareholders'
                                            capital       premium     earnings        reserves         equity
                                            June 07       June 07      June 07         June 07        June 07
                                               #000          #000         #000            #000           #000
                                          ----------  ------------  ------------  -------------  -------------

At 1 January 2007                               100         4,575      ( 1,871 )           294          3,098
Loss for the period                               -             -      ( 2,238 )             -        ( 2,238 )
Charge relating to incentive option plan          -             -            -             196            196
                                          ----------  ------------  ------------  -------------  ------------
At 30 June 2007                                 100         4,575      ( 4,109 )           490          1,056
                                          ----------  ------------  ------------  -------------  ------------ 
                                                                                                        Total
                                              Share         Share     Retained           Other   shareholders'
                                            capital       premium     earnings        reserves         equity
                                            June 06       June 06      June 06         June 06        June 06
                                               #000          #000         #000            #000           #000
                                          ----------  ------------  ------------  -------------  -------------

At 1 January 2006                                 -             -            -               -              -
Loss for the period                               -             -        ( 456 )             -          ( 456 )
Charge relating to incentive option plan          -             -            -              75             75
New shares issued                               100         4,901            -               -          5,001
Costs relating to the issue of shares             -         ( 326 )          -               -          ( 326 )
                                          ----------  ------------  ------------  -------------  ------------
At 30 June 2006                                 100         4,575        ( 456 )            75          4,294
                                          ----------  ------------  ------------  -------------  ------------

Ludorum plc
Consolidated cash flow statement
for the six months ended 30 June 2007
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                    Notes         #000        #000         #000
                                 -----------------------------------------------

Cash flows from operating activities
Cash used in operations             17        ( 2,355 )     ( 353 )    ( 1,247 )
Interest received                                  57           9          130
Interest paid                                     ( 8 )       ( 1 )        ( 6 )
Taxation paid                                     ( 2 )         -            -
                                          -------------  ----------   ----------
Net cash used in operating activities         ( 2,308 )     ( 345 )    ( 1,123 )
                                          -------------  ----------   ----------
Cash flows from investing activities
Purchase of property, 
 plant and equipment                 7            ( 3 )      ( 14 )       ( 18 )
Investment in intangible assets      8          ( 479 )         -         ( 64 )
                                          -------------  ----------   ----------
Net cash used in investing activities           ( 482 )      ( 14 )       ( 82 )
                                          -------------  ----------   ----------
Cash flows from financing activities
Net proceeds from 
 issue of share capital          13,14              -       4,675        4,675
                                          -------------  ----------   ----------
Net cash generated from financing
activities                                          -       4,675        4,675

Net decrease/increase in cash and
 cash equivalents                             ( 2,790 )     4,316        3,470

Cash and cash equivalents at
 1 January 2007                     10          3,470           -            -
                                          -------------  ----------   ----------
Cash and cash equivalents at
 30 June 2007                       10            680       4,316        3,470
                                          -------------  ----------   ----------
Ludorum plc
Notes to the consolidated interim financial statements
for the six months ended 30 June 2007

1. Accounting policies 
The principal accounting policies adopted in the preparation of these interim 
financial statements are set out below. These policies have been consistently 
applied to the whole period presented and are consistent with those applied in 
the financial statements for period ended 31 December 2006.

Status of financial information
These interim financial statements do not have the status of statutory accounts 
within the meaning of Section 240 of the Companies Act 1985. 

Financial information for the period ended 31 December 2006 has been extracted 
from the full financial statements as filed with the Registrar of Companies. 
The Auditors' report on the full financial statements for the period ended 31 
December 2006 was unqualified and did not contain statements under section 
237(2) of the United Kingdom Companies Act 1985 (regarding adequacy of 
accounting records and returns), or under 237(3) (regarding provision of 
necessary information and explanations).

Basis of preparation 
These interim financial statements have been prepared in accordance with 
International Financial Reporting Standards and IFRIC interpretations as 
adopted by the EU and with those parts of the Companies Act 1985 applicable to 
companies reporting under IFRS. The interim financial statements have been 
prepared under the historical cost convention. A summary of the more important 
Group accounting policies is set out below. 

The preparation of interim financial statements in conformity with generally 
accepted accounting principles requires the use of estimates and assumptions 
that affect the reported amounts of assets and liabilities at the date of the 
interim financial statements and the reported amounts of revenues and expenses 
during the reporting period. Although these estimates are based on management's 
best knowledge of the amount, event or actions, actual results ultimately may 
differ from these estimates. 

IFRS 7 'Financial instruments: Disclosures' has not been early adopted by the 
Group. This standard does not have any impact on the classification and 
valuation of the Group's financial instruments. In addition, the Group has not 
early adopted the following interpretations which are not yet effective: IFRIC 7
'Applying the restatement approach under IAS 29', IFRIC 8 'Scope of IFRS 2', 
IFRIC 9 'Reassessment of embedded derivatives' and IFRIC 10 'Interim financial 
reporting and impairment'. These interpretations are not expected to have any 
impact on the Group's interim financial statements. 

The interim financial statements have been prepared on a going concern basis.  
The ability of the Group to continue as a going concern depends upon the 
successful completion of a proposed placing of ordinary shares announced on 
11 October 2007.  The Directors are confident that, although at the date of 
approval of these interim financial statements the placing is not irrevocably 
completed, the placing will be successfully concluded and will provide 
sufficient funds to enable the Group to continue as a going concern and 
therefore that the going concern basis of preparation is appropriate.  Were the 
Group unable to continue as a going concern, adjustments may have to be made to 
the balance sheet of the Group to reduce balance sheet values of assets to their 
recoverable amounts, to provide for future liabilities that might arise and to 
reclassify non-current assets and long-term liabilities as current assets and 
liabilities.

Critical accounting estimates and judgments 
At this stage in the Company's development substantially all its accounting 
transactions are related to cash and the requirement for critical estimates and 
judgements is limited. However, the Directors consider that the key areas of
judgement to date are the estimation of the fair value of options granted under
the Incentive Option Plan (as explained in more detail below) as well as the 
carrying value of intangible assets (in respect of which no impairment issues
have been identified to date).

Basis of consolidation 
These interim financial statements include the results of the Company and its 
subsidiaries. The results of businesses acquired during the period are included 
from the effective date of acquisition. 

Foreign currency translation 
(1) Functional and presentation currency - Items included in the financial 
statements of each of the Group's entities are measured using the currency of 
the primary economic environment in which the entity operates (the 'functional 
currency'). The consolidated interim financial statements are presented in 
Sterling, which is the Company's functional and presentation currency. 

(2) Transactions and balances - Foreign currency transactions are translated 
into the functional currency using the exchange rates prevailing at the dates of 
the transactions. Foreign exchange gains and losses resulting from the 
settlement of such transactions and from the translation at period end exchange 
rates of monetary assets and liabilities denominated in foreign currencies, are 
recognised in the income statement. 

(3) Group companies - The results and financial position of Group entities that 
have a functional currency different from the presentation currency are 
translated into the presentation currency as follows: 

* assets and liabilities are translated at the closing rate at the date of the 
  balance sheet; 
* income and expenses are translated at average exchange rates.

All resulting exchange differences are recognised as a separate component of 
equity. 

On consolidation, exchange differences arising from the translation of the net 
investment in foreign entities are taken to shareholders' equity. The Group 
treats specific inter-company loan balances, which are not intended to be repaid 
for the foreseeable future, as part of its net investment. 

The principal overseas currencies for the Group are the US Dollar and the Euro. 
The average rate for the period against Sterling and the rate at 30 June 2007 
for each of these currencies were:
                                
                      Average Rate                          at 30 June 2007
US Dollar                   1.9703                                   2.0064
Euro                        1.4826                                   1.4857
 
Investment in subsidiaries 
Investments in subsidiaries are stated at cost less any provision for impairment 

Property, plant & equipment 
Property, plant and equipment comprises office equipment which is recorded 
at purchase cost less depreciation and, when appropriate, provision for 
impairment. Depreciation is calculated so as to write off the cost of the 
assets, less their estimated residual values, over their expected useful 
economic lives. Office equipment is depreciated on a straight-line basis over 
its estimated useful life of three years. 

Intangible assets 

(1) Development Projects 
Costs comprise direct programme costs, which are capitalised up to the date of 
first release of the programme, and programme development costs. Costs for 
developing programmes are expensed until such time as a pilot is produced and 
decision is made to exploit the programme further. Development costs are 
transferred to work in progress once a decision is made to proceed with the 
programme. 

A charge is made to write down the cost of completed programmes over their 
useful lives. Completed programmes are expensed based on the ratio of the 
current period's net revenues to estimated total net revenues from all sources 
on an individual production basis. This charge is included in the income 
statement as part of cost of sales. 

(2) Acquired intangible assets 
Acquired intangible assets comprise distribution rights and regionalisation 
costs. These assets are capitalised on acquisition and amortised over their 
estimated useful lives. Distribution rights are amortised on a straight-line 
basis over the relevant licence period. Regionalisation costs are amortised 
on a straight-line basis over their estimated useful economic lives, generally 
estimated to be three years, or, if shorter, over the length of the licence 
period of the relevant property.

The carrying value of intangible assets is subject to an impairment review where
there are indicators that impairment may exist. An impairment loss is calculated
by reference to the expected future revenues of the underlying property, taking 
account of the cost of such sales, from which the discounted value of future 
cash flows relating to the intangible asset is determined and compared to the 
carrying value. Any impairment charge is included in the income statement as 
part of cost of sales. 

Cash and cash equivalents
Cash and cash equivalents comprise cash balances held in current (checking) or 
deposit accounts with recognised UK and US banks. 

Tax and deferred tax 
Taxation is recognised on profits at the weighted-average rate of corporation 
tax applicable to small companies of 19.75 per cent (2006: 19 per cent.). 

Deferred tax is provided, using the liability method, on all temporary 
differences at the balance sheet date between the tax bases of assets and 
liabilities and their carrying amounts for financial reporting purposes. 

Deferred tax assets are recognised for all deductible temporary differences, 
carry-forward of unused tax assets and unused tax losses, to the extent that 
it is probable that a taxable profit will be available against which the 
deductible temporary differences, and the carry-forward of unused tax assets 
and unused tax losses can be utilised. The carrying amount of deferred tax 
assets is reviewed at each balance sheet date and reduced to the extent that it 
is no longer probable that sufficient taxable profit will be available to allow 
all or part of the deferred tax asset to be utilised. 

Deferred tax assets and liabilities are measured at the tax rates that are 
expected to apply to the year when the asset is realised or the liability is 
settled, based on tax rates (and tax laws) that have been enacted or 
substantively enacted at the balance sheet date. Deferred tax relating to items 
recognised directly in equity is recognised in equity and not in the income 
statement. 

Trade payables 
Trade payables are recognised initially at fair value and subsequently measured 
at amortised cost using the effective interest rate method. 

Operating leases 
Payments relating to operating leases are recognised in the income statement on 
a straight-line basis over the lease term. Initial rent deposits are shown as a 
debtor in the balance sheet. 

Incentive option plan 
The Company has granted share options under the Incentive Option Plan which will
result in sharebased payments to optionholders on exercise of the options. The 
fair value of these options, which the Company has estimated at the award date 
using a Monte Carlo valuation model, is estimated to be #1,500 per option and is 
expensed through the income statement over the vesting period of the options. 
The principal assumptions used in the valuation are as follows: initial share 
price - #1; expected volatility - 40 per cent.; term of option - 5 years; and 
risk-free interest rate - 4.75 per cent. As the Company does not have a trading 
history, expected volatility has been based on the volatility of a range of 
comparable companies over periods equal to the option term. The main feature of 
the options taken into account in the valuation is the facility for the number 
of shares under option to be enlarged in accordance with the rules of the 
Incentive Option Plan. 

Share capital 
The Company's share capital consists of ordinary shares with a nominal value of 
1p each and deferred shares with a nominal value of 99p each. No dividends have 
been declared or paid on the ordinary shares. The rights of the deferred shares 
to receive dividends or participate in distributions of capital on a winding-up 
are so limited as to render the deferred shares of negligible value. The costs 
of issuing shares are charged directly to the share premium account.
 
Pension costs 
The Group contributes to defined-contribution (money purchase) private pension 
schemes in the UK for the benefit of the executive Directors (with the exception 
of Richard Rothkopf). The Group also provides for a defined-contribution pension 
scheme for the benefit of its employee in the US. 

Contributions are charged to the income statement on the basis of the 
contributions payable during the year. 

Segmental reporting 
The Group's primary reporting format is geographical segments. At this early 
stage in its development it does not have a meaningful secondary segment. 
The Group's geographical segments are determined by the location of its assets 
and operations. 

Financial risk 
The main risk arising from the Group's financial activities is liquidity risk. 
The Group manages this by financing its activities through its cash resources 
which are maintained on short-term deposit.  

2   Segmental reporting

The following table presents information regarding the Group's geographical
segments:

                                                    UK         USA        Total
                                                  #000        #000         #000
Six months ended 30 June 2007                 ----------------------------------

Gross loss                                      ( 132 )         -        ( 132 )
Operating loss                                ( 2,211 )      ( 74 )    ( 2,285 )
Net assets/(liabilities)                        1,065         ( 9 )      1,056 
Significant non-cash expenses
 - Incentive Option Plan                          201          13          214

                                                    UK         USA        Total
                                                  #000        #000         #000
18 October 2005 to 30 June 2006               ----------------------------------

Gross loss                                          -           -            - 
Operating loss                                  ( 464 )      ( 36 )      ( 500 )
Net assets/(liabilities)                        4,297         ( 3 )      4,294 
Significant non-cash expenses
 - Incentive Option Plan                           77           5           82

                                                    UK         USA        Total
                                                  #000        #000         #000
18 October 2005 to 31 December 2006           ----------------------------------

Gross loss                                      ( 149 )         -        ( 149 )
Operating loss                                ( 1,876 )     ( 116 )    ( 1,992 )
Net assets/(liabilities)                        3,112        ( 14 )      3,098 
Significant non-cash expenses
 - Incentive Option Plan                          305          17          322

All material capital expenditure, depreciation and amortisation is within 
the UK.

3   Loss before taxation
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                           -------------------------------------
The following items have been included in 
 arriving at loss before taxation:
Costs related to aborted acquisitions 
 and transactions                               1,032           -            -
Staff costs                                       652         346        1,048
Depreciation of property, plant and
 equipment                                          3           2            4
Amortisation of intangible assets                  34           -           16
Operating lease rentals
 - property, plant and equipment                   57          19           53
                                              ----------------------------------
Costs related to aborted acquisitions and transactions comprise professional 
fees and other costs incurred by the company during the period in respect of 
proposed acquisitions and other corporate transactions which, for a variety of 
reasons, were not completed.

4   Employees and directors
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                           -------------------------------------
Staff costs for the group during the period: 

Wages and salaries                                 335         220          603
Social security costs                               69          27           70
Other pension costs                                 34          17           53
                                              ---------------------------------- 
                                                   438         264          726
Costs attributable to the
 Incentive Option Plan                             214          82          322
                                              ---------------------------------- 
                                                   652         346        1,048
                                              ----------------------------------
Number of employees (including
executive directors) at period end                  10           5            8
                                              ----------------------------------  

5   Taxation
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                           -------------------------------------
Current tax
         UK taxation                                 -           -            -
         Overseas taxation                           2           -            3
                                              ----------------------------------  
                                                     2           -            3
Deferred tax                                         -           -            -
                                              ----------------------------------
Taxation                                             2           -            3
                                              ----------------------------------

The tax assessed for the period differs from the standard rate of corporation 
 tax in the UK. The differences are explained below:
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                           -------------------------------------
Loss before taxation                          ( 2,236 )     ( 456 )    ( 1,868 )
                                              ----------------------------------

Loss before taxation multiplied by the 
 weighted-average rate of UK corporation
 tax applicable to small companies of
 19.75% (2006:19%)                              ( 442 )      ( 87 )      ( 355 )

Effect of:
 Overseas taxation                                  2           -            3
 Expenses not deductible for tax purposes         204           1            2
 Losses available to carry forward and other
 timing differences                               238          86          353
                                              ----------------------------------
Taxation                                            2           -            3
                                              ----------------------------------
The unprovided deferred tax asset at 30 June 2007 is estimated to be #591,000 
(30 June 2006: #86,000; 31 December 2006: #353,000) and is in respect of trading
losses incurred and other timing differences.

6   Earnings per share

Basic earnings per share is calculated by dividing the earnings attributable to 
ordinary shareholders by the weighted average number of ordinary shares 
outstanding during the period. Because basic EPS results in a loss per share the 
diluted EPS is calculated using the undilutive weighted average number of shares

                                                                                                          
                                                Loss      
                                        attributable       Weighted      
                                         to ordinary average number   Per-share
                                        shareholders      of shares      amount   
                                                #000                      pence 
                                          ----------  ------------  ------------
Basic and diluted EPS
Six months ended 30 June 2007               ( 2,238 )    5,000,001      ( 44.8 )

18 October 2005 to 30 June 2006               ( 456 )    1,754,494      ( 26.0 )
18 October 2005 to 31 Dec 2006              ( 1,871 )    3,111,706      ( 60.1 )
                                          ----------  ------------  ------------

7   Property, plant and equipment                                                                            
                                   Office                                          
                                equipment        Total       Total        Total                                 
                                  30 June      30 June     30 June  31 December
                                     2007         2007        2006         2006
                                     #000         #000        #000         #000
                                  ----------------------------------------------      

Cost
At 1 January/ date of incorp.          18           18           -            -
Additions                               3            3          14           18
                                  ---------------------------------------------- 
At 30 June/31 December                 21           21          14           18
                                  ---------------------------------------------- 
Accumulated depreciation
At 1 January/ date of incorp.           4            4           -            -
Charge for the period                   3            3           2            4
                                  ---------------------------------------------- 
At 30 June/31 December                  7            7           2            4
                                  ---------------------------------------------- 
Net book amount at 30 June/31 Dec      14           14          12           14
                                  ---------------------------------------------- 

The company considers at each reporting date whether there is any indication of 
impairment of its assets. In the event that impairment is identified, the 
carrying amount of the assets is written down immediately to its estimated 
recoverable amount.

8   Intangible assets
                              Capitalised  Regionalisation  Acquired
                              development            costs    rights       Total       Total        Total
                                  30 June          30 June   30 June     30 June     30 June  31 December
                                     2007             2007      2007        2007        2006         2006
                                     #000             #000      #000        #000        #000         #000
                              ------------   ------------- ---------  ----------  ----------  -----------
Cost
At 1 January/ date of incorp.           -               16        48          64           -            -
Additions                             269                -       210         479           -           64
                              ------------   ------------- ---------  ----------  ----------  -----------
At 30 June/31 December                269               16       258         543           -           64
                              ------------   ------------- ---------  ----------  ----------  -----------
Accumulated amortisation
At 1 January/ date of incorp.           -                6        10          16           -            -
Charge for the period                   -                2        32          34           -           16
                              ------------   ------------- ---------  ----------  ----------  -----------
At 30 June/31 December                  -                8        42          50           -           16
                              ------------   ------------- ---------  ----------  ----------  -----------
Net book amount at 30 June 2007       269                8       216         493           - 
                              ------------   ------------- ---------  ----------  ---------- 
Net book amount at 31 Dec 2006          -               10        38                                   48
                              ------------   ------------- ---------                           ---------- 


9   Trade and other receivables
                                                                                   
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

Amounts falling due within one year:
Prepayments and accrued income                      40          21           32
Other receivables                                  394          43           27
                                              ----------------------------------           
                                                   434          64           59
                                              ----------------------------------


10  Cash and cash equivalents                                                                                      
                                                                                            
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

Cash and cash equivalents
Cash at bank and in hand                            16           -            4
Short-term bank deposits                           664       4,316        3,466
                                              ----------------------------------  
                                                   680       4,316        3,470
                                              ----------------------------------
Short-term bank deposits are invested with banks and earn interest at 
prevailing short-term deposit rates.

11   Trade and other liabilities
                                                                                            
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

Trade payables                                     260           8          104
Overseas tax payable                                 1           -            3
Social security and other taxes                     67          19           27
Accruals                                           170          41          317
Other liabilities                                   21          23           14
                                              ----------------------------------  
                                                   519          91          465
                                              ----------------------------------
12   Provisions
                          Social Security                                          
                                    costs        Total       Total        Total                                 
                                  30 June      30 June     30 June  31 December
                                     2007         2007        2006         2006
                                     #000         #000        #000         #000
                                  ----------------------------------------------      

At 1 January/ date of incorp.          28           28           -            -
Income statement charge                18           18           7           28
                                  ----------------------------------------------
At 30 June/31 December                 46           46           7           28
                                  ----------------------------------------------

Social security costs
The company is providing for the anticipated employer's national insurance 
contribution that will arise on the exercise of awards granted under the 
2006 Incentive Option Plan.
                                                                                                               
13   Called up share capital
                                                                   
                                             Unaudited   Unaudited      Audited                                
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                   Shares         #000        #000         #000
                                ------------------------------------------------      
Authorised
Ordinary shares of 1 pence each  7,666,667         77          77           77
Deferred shares of 99 pence each    50,001         50          50           50
                                ------------------------------------------------      
                                                  127         127          127
                                ------------------------------------------------ 
Issued and fully-paid
Ordinary shares of #1 each
At 1 January/ date of incorp.         -             -           -            -
Issued during the period              -             -          50           50
Converted during the period           -             -        ( 50 )       ( 50 )
                                ------------------------------------------------ 
At 30 June/31 December                -             -           -            -
                                ------------------------------------------------ 
Ordinary shares of 1 pence each
At 1 January/ date of incorp.    5,000,001         50           -            -
Issued during the period              -             -          50           50
                                ------------------------------------------------ 
At 30 June/31 December           5,000,001         50          50           50
                                ------------------------------------------------ 
Deferred shares of 99 pence each
At 1 January/ date of incorp.       50,001         50           -            -
Arising on conversion                 -             -          50           50
                                ------------------------------------------------ 
At 30 June/31 December              50,001         50          50           50
                                ------------------------------------------------ 

On incorporation, the authorised share capital of the Company was #50,000 
divided into 50,000 ordinary shares of #1.00 each, of which two ordinary shares 
were issued at par fully paid up to the subscribers.

On 10 January 2006, the Company's authorised share capital was increased to 
#50,001 and 49,999 ordinary shares of #1.00 each were issued paid up as to 
one-quarter of their nominal value. The balance of the nominal value of the 
partly-paid ordinary shares was paid up in full on 28 March 2006.

On 28 March 2006, each ordinary share of #1.00 each in the capital of the 
Company was converted into one ordinary share of 1 pence and one deferred share 
of 99 pence each. The authorised share capital of the Company was increased from 
#50,001 to #126,168 by the creation of 7,616,666 ordinary shares.

On 3 April 2006, 4,950,000 ordinary shares of 1 pence each were issued at a 
price of #1 per share.

14   Share premium account                                                                                          
                                                                                             
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

At 1 January/ date of incorp.                   4,575           -            -
Premium on shares issued during the period          -       4,901        4,901
Costs relating to the issue of shares               -       ( 326 )      ( 326 )
                                              ---------------------------------- 
At 30 June/31 December                          4,575       4,575        4,575
                                              ---------------------------------- 

15   Other reserves  
                           Incentive Plan
                                valuation                                          
                                  reserve        Total       Total        Total                                 
                                  30 June      30 June     30 June  31 December
                                     2007         2007        2006         2006
                                     #000         #000        #000         #000
                                  ----------------------------------------------      

At 1 January/ date of incorp.         294         294           -            -
Charge relating to the incentive
option plan                           196         196          75          294
                                  ----------------------------------------------
At 30 June/31 December                490         490          75          294
                                  ----------------------------------------------
16   Retained losses                                                                                                
                                                                                             
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

At 1 January/ date of incorp.                 ( 1,871 )         -            -
Loss for the period                           ( 2,238 )     ( 456 )    ( 1,871 )
                                              ----------------------------------
At 30 June/31 December                        ( 4,109 )     ( 456 )    ( 1,871 )
                                              ----------------------------------

17   Cash flow from operating activities                                                                            
                                                         Unaudited      Audited
                                                           for the      for the
                                             Unaudited period from  period from
                                            Six months 18 Oct 2005  18 Oct 2005
                                                 ended          to           to
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                           -------------------------------------
Continuing operations
Loss before taxation                          ( 2,236 )     ( 456 )    ( 1,868 )
Adjustments for:
Interest payable                                    8           1            6
Interest receivable                              ( 57 )      ( 45 )      ( 130 )
Depreciation of property, plant and
equipment                                           3           2            4
Amortisation of intangible assets                  34           -           16
Charge relating to the incentive
option plan                                       196          75          294
Increase in provisions                             18           7           28
Changes in working capital:
Increase in Trade and other receivables         ( 375 )      ( 28 )       ( 59 )
Increase in Payables                               54          91          462
                                              ----------------------------------
Cash used in continuing operations            ( 2,355 )     ( 353 )    ( 1,247 )
                                              ----------------------------------

18   Operating lease commitments                                                                                    
                                             Unaudited   Unaudited      Audited                                 
                                               30 June     30 June  31 December
                                                  2007        2006         2006
                                                  #000        #000         #000
                                              ----------------------------------      

Commitments under non-cancellable 
operating leases expiring:

Within one year                                    45          36           33
                                              ---------------------------------- 
The Company has entered into a short-term non-cancellable operating lease on 
its head office in Chiswick, London and an office in Paris.

19   Related party transactions

During the period, a group company rented an office from a company controlled 
by a director of the company. The rent paid during the period was #4,600
(30 June 2006: nil; 31 December 2006: #4,500).

20   Contingent liabilities

By a letter received on 23 March 2007, the Company has been notified of a 
potential claim in respect of a pre-school property project it is developing. 
The claim has been made by a former consultant of the Company for fees and other 
amounts allegedly payable to the claimant in connection with a consultancy 
agreement concluded in November 2006 (with an effective date of 21 June 2006). 
The former consultant is seeking approximately #200,000 in respect of future 
consultancy fees and 3 per cent. of the net revenue share from any exploitation 
of the programme. The Company disputes the claim and intends to resist it.

21   Commitments

The Company has entered into an agreement with a toy manufacturer under the 
terms of which the toy manufacturer will fund 50% of the production cost of the 
Company's animated series "Chuggington" in return for which it has a global 
master toy licence and the right to participate in the net profit of the 
property. The agreed budget for the production of the first series of 
52 episodes is $6.3 million (#3.15 million) and it is expected that all the 
episodes will be completed by the end of 2008.

The Company has entered into an agreement with Shanghai Motion Magic Digital 
Entertainment Inc ("Motion Magic") under the terms of which Motion Magic will 
provide animation and editing services for the production of Chuggington. Under 
the terms of the agreement, Motion Magic is to deliver 52 episodes prior to 
31 October 2008 for which the Company is committed to pay a total of 
RMB 18.9 million (#1.24 million) in instalments over the period of production. 
As at 30 June 2006, the Company had paid RMB 3.8 million (#0.25 million) and 
RMB 15.1 million (#0.99 million) remained outstanding. Under the terms of the 
agreement with the toy manufacturer described above, 50% of the amounts paid and 
payable to Motion Magic has been or will be refunded to the Company by the toy 
manufacturer.

















                      This information is provided by RNS
            The company news service from the London Stock Exchange

END
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