Lonrho's Oceanfresh Wins Pick n Pay Private Label Account
May 06 2011 - 2:00AM
PR Newswire (US)
LONDON, May 6, 2011 /PRNewswire/ -- Lonrho's Oceanfresh
has announced that after a lengthy product testing and development
program Oceanfresh has been chosen to supply 16 of the 19 items
that Pick n Pay will be launching under their private label brand.
The new range includes product lines for general day to day
consumption as well as new products that will form part of the
prestigious 'Finest Range' category from Pick n Pay.
First deliveries of the new lines are expected to start in
September 2011. Since becoming a
Lonrho subsidiary in June 2010,
Oceanfresh has increased its ranges and capacity and has focused on
providing excellence of service, outstanding quality products and
strong, reliable retail relationships both in the African market
and globally.
Enquiries:
Lonrho Plc
Geoffrey White, Chief Executive
+44(0)20-7016-5105
Pelham Bell Pottinger
James MacFarlane
+44(0)20-7861-3232
Copyright 2011 PR Newswire
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