Lenta Ltd. (LNTA;LNTR) 
Lenta Ltd.: 2Q 2019 sales and operating results 
 
25-Jul-2019 / 08:59 CET/CEST 
Dissemination of a Regulatory Announcement that contains inside information 
according to REGULATION (EU) No 596/2014 (MAR), transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
 
 LENTA SALES AND OPERATING HIGHLIGHTS FOR THE SECOND QUARTERED 30 JUNE 
      2019 
 
St-Petersburg, Russia; 25 July, 2019 - Lenta Ltd, (LSE, MOEX: LNTA / "Lenta" 
 or the "Company") one of the largest retail chains in Russia, is pleased to 
     announce the Company's consolidated sales and operating results for the 
            second quarter ended 30 June 2019. 
 
            2Q 2019 Operating Highlights: 
 
  ? Total sales grew 0.4% in 2Q 2019 to Rub 100.2bn (2Q 2018: Rub 99.8bn), 
  including retail sales growth of 4.7% to Rub 97.8bn (2Q 2018: Rub 93.4bn) 
  and wholesales decline of 62.4%; 
 
  ? Like-for-like ("LFL")[1] retail sales growth of 0.8% excluding VAT vs. 
  2Q 2018. This is equivalent to LFL retail sales growth of 1.6% including 
  VAT, due to increase in VAT from 1 January 2019; 
 
  ? LFL retail traffic growth of 0.6% combined with LFL retail ticket growth 
  of 0.2%; 
 
  ? Two hypermarkets and one supermarket were opened during the second 
  quarter of 2019; 
 
  ? Total store count reached 377 stores at 30 June 2019, comprising 246 
  hypermarkets and 131 supermarkets; 
 
  ? Total selling space increased to 1,472,937 sq.m as at 30 June 2019 
  (+5.0% vs. 30 June 2018); and 
 
  ? Number of active loyalty cardholders[2] increased to 15.2m (+13.5% 
  y-o-y) with around 97% of transactions in the second quarter made using 
  the loyalty card. 
 
            1H 2019 Operating Highlights: 
 
  ? Total sales grew 3.1% in 1H 2019 to Rub 199.2bn (1H 2018: Rub 193.2bn), 
  including retail sales growth of 7.2% and wholesale decline of 62.2% 
 
  ? LFL retail sales growth of 2.9% excluding VAT vs. 1H 2018. This is the 
  equivalent of LFL retails sales growth of 3.7% including VAT, due to 
  increase in VAT from 1 January 2019; 
 
  ? LFL traffic growth of 2.1% combined with a 0.7% growth in LFL ticket; 
  and 
 
  ? Three new hypermarkets and one supermarket were opened during 1H 2019 
  while one hypermarket and four supermarkets were closed. 
 
            Events in 2Q 2019 and after the reported period: 
 
  ? Severgroup LLC acquired 34.45% and 7.47% of Lenta's issued and 
  outstanding voting shares from TPG and EBRD respectively. As a result, 
  Severgroup launched a cash offer on 30 April 2019 to acquire all of the 
  issued shares and GDR's of Lenta; 
 
  ? Once Severgroup acquired in aggregate more than 50% of the Lenta voting 
  shares, the Board used its authority to fill the four vacated seats on the 
  Board with the nominees of Severgroup, namely Messrs. Alexey Mordashov, 
  Roman Vasilkov, Maxim Bakhtin and Alexey Kulichenko; 
 
  ? Upon completion of the mandatory tender offer on 4 June 2019, 
  Severgroup's holding was a combined total of approximately 78.73% of 
  Lenta's voting rights (c. 77.99% of Lenta's share capital). 
 
            Lenta's Chief Executive Officer, Herman Tinga commented: 
 
"Lenta delivered healthy retail sales growth of 4.7% and like-for-like sales 
          growth of 0.8% in the second quarter. The results mainly reflect a 
       deteriorated economic situation for our consumers, negative impact of 
 calendar effects in the second quarter and overall tough competition in the 
            retail industry. 
 
       Stagnating household disposable income and a shift in Easter holidays 
       especially affected our performance in hypermarkets with a decline of 
  like-for-like retail sales by 0.2%. The pressure mainly came from negative 
like-for-like traffic of 1.4% due to lower frequency of customer visits, and 
            slower growth of the average ticket. 
 
  Despite these challenges we have being encouraged by ongoing inflow of new 
     customers to our stores throughout the second quarter thanks to further 
 improvements in offering and balanced promotional activity. This trend also 
      supported our supermarket format, which continued to demonstrate solid 
            like-for-like sales growth driven by strong increase in traffic. 
 
   Amid pressure from the market environment, we remain focused on improving 
   operational efficiency of our existing business, while we keep working on 
 initiatives that should drive sales and deliver continued growth this year. 
 
    I would also like to welcome Severgroup as our new major shareholder and 
 long-term strategic partner. The management team will be looking forward to 
      working together on the strategy that would help to further strengthen 
   Lenta's business and deliver strong returns to all of our shareholders. " 
 
            Lenta Store Developments 
 
In the second quarter of 2019 Lenta opened 3 new stores on a net basis. This 
  included the opening of two compact hypermarkets: one owned hypermarket in 
Ekaterinburg with selling space of 4,340 sq.m, and one leased hypermarket in 
St. Petersburg with selling space of 5,263 sq.m. The Company also opened one 
            leased supermarket in the Moscow region. 
 
 In the reported quarter Lenta added 10,568 sq.m of net selling space. As at 
          30 June 2019 the total number of stores reached 377, including 246 
     hypermarkets and 131 supermarkets with total selling space of 1,472,937 
    sq.m. (+5.0% y-o-y). Lenta retained its presence in 88 cities across the 
            country. 
 
   After the end of the reported period the Company made a decision to close 
one compact leased hypermarket in Novokuznetsk and one leased supermarket in 
 St. Petersburg with selling spaces of 4,503 sq.m and 644 sq.m respectively. 
 
                Quarterly                  Year to Date 
       As at As at   Net   Change  As at  As at   Net    Change 
        30     30   chang   (%)                 change    (%) 
       June   June    e 
               2Q 
              2018                   30    30 
                                    June  June 
        2Q                                 1H 
       2019                               2018 
 
                                     1H 
                                    2019 
Total   377   345    32     9.3%    377    345    32      9.3% 
number 
of 
stores 
Hyperm  246   233    13     5.6%    246    233    13      5.6% 
arkets 
Superm  131   112    19    17.0%    131    112    19     17.0% 
arkets 
Number   3     8     -5    -62.5%    -1    17     -18   -105.9% 
of net 
store 
openin 
gs 
Hyperm   2     1      1    100.0%    2      2      0      0.0% 
arkets 
Superm   1     7     -6    -85.7%    -3    15     -18   -120.0% 
arkets 
Total  1,472 1,403,  69     5.0%   1,472, 1,403 69 860    5.0% 
sellin ,937   077    860            937   ,077 
g 
space 
(sq.m) 
Hyperm 1,363 1,308,  55     4.2%   1,363, 1,308 55 088    4.2% 
arkets ,256   168    088            256   ,168 
Superm 109,6 94,909  14    15.6%   109,68 94,90 14 772   15.6% 
arkets  81           772             1      9 
Total   11   10,172 1 635  16.1%   8 786   19   -10 411  -54.2% 
net     807                                197 
sellin 
g 
space 
added 
(sq.m) 
Hyperm 9 603 4,793  4 810  100.4%  9 791  9 951  -160    -1.6% 
arkets 
Superm 2 204 5,379   -3    -59.0%  -1 005 9 246 -10 251 -110.9% 
arkets               175 
 
            Lenta's Operating Performance 
 
      The Company's retail sales grew by 4.7% in the second quarter of 2019, 
    driven by selling space additions as well as growth of LFL retail sales. 
      Total sales reached Rub 100.2bn implying a 0.4% growth compared to the 
second quarter of the previous year. A significant decline of 62.4% in sales 
     to wholesale customers accounts for the difference between retail sales 
          growth and total sales growth in the second quarter. Lenta expects 
            wholesales to decline y-o-y throughout 2019. 
 
  The Company continued implementing a series of initiatives to increase the 
          distinctive attractiveness of Lenta's offering to customers. These 
   initiatives included changes in assortment (including introduction of new 
       private label product ranges), marketing, Lenta's loyalty program and 
            customer communication. 
 
       The Company maintained focus on digital marketing activities to reach 
   customers, with special offers tailored on an individual basis to enhance 
 traffic and basket size. The number of active loyalty cardholders increased 
    to 15.2m as at 30 June 2019 (+13.5% y-o-y) and the share of transactions 
      made with the loyalty card was 97%. Lenta's Mobile App launched in the 
     fourth quarter of 2018 has already attracted more than 3 million users. 
Lenta plans to continue to enhance the Mobile App's functionality to deliver 
   an even better customer experience resulting in increased loyalty, higher 
            sales and lower marketing costs. 
 
    Hypermarket retail sales growth was 2.4% in the second quarter primarily 
driven by selling space growth of 4.2%, while LFL retail sales in the format 
decreased by 0.2%. The supermarket format's total retail sales rose by 38.3% 
      in 2Q 2019 driven by a 17.8% increase in selling space and significant 
        improvement in LFL retail sales, which rose by 15.8% in the reported 
 quarter. The supermarket format's share of Lenta's retail sales was 8.7% in 
       the reported quarter vs. 8.8% in the first quarter of 2019. Its share 
            increased from 7.8% in the fourth quarter of 2018. 
 
                  Quarterly                Year to Date 
            2Q    2Q  Net  Change   1H    1H    Net  Change 
           2019  2018 chan   (%)   2019  2018  chang   (%) 
                       ge                        e 
Total      100,1 99,7 381   0.4%   199,1 193,2 5,966  3.1% 
sales       56    75                82    16 
(Rub, 
million) 
Retail     97,80 93,3 4,40  4.7%   194,8 181,7 13,12  7.2% 
sales        0    56   4            42    21     1 
(Rub, 
million) 
Hypermarke 89,31 87,2 2,05  2.4%   177,7 170,0 7,724  4.5% 
        ts   9    65   4            72    48 
Supermarke 8,481 6,13 2,35  38.3%  17,07 11,67 5,397  46.2% 
        ts        2    0             0     3 
Wholesales 2,356 6,37 (4,0 -62.4%  4,340 11,49 (7,15 -62.2% 
(Rub,             9   23)                  5    5) 
million) 
Retail      961  985  (24)  -2.4%   979  1,001 (22)   -2.2% 
average 
ticket 
(Rub) 
Hypermarke 1,068 1,06  2    0.2%   1,085 1,077   7    0.7% 
        ts        6 
Supermarke  467  472  (5)   -1.1%   486   492   (6)   -1.2% 
        ts 
Retail     101.8 94.8 7.0   7.3%   199.0 181.6 17.4   9.6% 
customer 
traffic 
(million) 
Hypermarke 83.6  81.8 2.0   2.2%   163.9 157.9  6.0   3.8% 
        ts 
Supermarke 18.2  13.0 5.0   39.9%  35.1  23.7  11.0   48.0% 
        ts 
 
 The average hypermarket retail ticket increased by 0.2% to RUB 1,068, while 
  LFL average hypermarket retail ticket rose 1.2%. The average retail ticket 
in the supermarket format in the second quarter decreased by 1.1% to Rub 467 
       compared to a 1.9% increase in the LFL average retail ticket. In both 
formats, the difference between total and LFL average ticket growth reflects 
  the impact of stores in a ramp-up phase which entered the LFL panel in the 
            recent quarters. 
 
    Total retail customer traffic increased by 7.3% in the second quarter of 
    2019 compared with the same period of the previous year, comprising 2.2% 
     growth in hypermarket traffic and a 39.9% increase in retail traffic at 
            Lenta's supermarket format. 
 
    During the second quarter of 2019, no hypermarket entered the LFL panel, 
            while 10 supermarkets were included in LFL base. 
 
           LFL retail sales grew 0.8% (excluding VAT) in the second quarter, 
     representing 0.6% increase in LFL retail traffic and 0.2% growth in LFL 
    retail ticket. LFL retail food sales increased by 1.7%, while LFL retail 
            non-food sales decreased by 5.7% y-o-y. 
 
   LFL retail sales including VAT increased by 1.6% - about 0.9% faster than 
    LFL retail sales excluding VAT as a result of higher VAT rates since the 
            beginning of 2019. 
 
                Quarterly                   Year to Date 
       LFL sales   LFL       LFL      LFL       LFL       LFL 
        growth   average   traffic   sales    average   traffic 
                  ticket   growth    growth   ticket    growth 
                  growth                      growth 
 
        2Q 2019 
                           2Q 2019  1H 2019             1H 2019 
                 2Q 2019                      1H 2019 
Lenta    0.8%      0.2%     0.6%      2.9%     0.7%      2.1% 
retail 
, % 
(exclu 
ding 
VAT) 
Hyperm   -0.2%     1.2%     -1.4%     1.8%     1.7%      0.1% 
arkets 
Superm   15.8%     1.9%     13.6%    18.6%     2.2%      16.1% 
arkets 
 
   Lenta continued to win new customers in both new and LFL hypermarkets and 
  supermarkets with a strong growth of number of unique customers. LFL sales 
  growth of -0.2% in the hypermarket format was mainly impacted by declining 
traffic growth. Customer traffic growth in the LFL stores turned negative at 
  -1.4% as an increase in the number of new customers was largely outweighed 
            by a reduction in visit frequency. 
 
LFL average retail ticket growth in the format increased by 1.2% as a result 
     of continuous trading-up effect and impact of on-shelf inflation in the 
 second quarter 2019. Lenta recorded quarterly shelf price inflation for the 
  first time since the first quarter of 2017. Nonetheless, LFL ticket growth 
   slowed compared to the previous quarter, being affected by a reduction in 
            the average number of articles per basket. 
 
   LFL retail sales in supermarkets in 2Q 2019 demonstrated strong growth of 
15.8%. Higher traffic continued to drive LFL retail sales growth as a result 
of significant increase in the number of new unique customers in the format. 
        Lenta continued to work on tactical changes to the offering, such as 
extension of the assortment and changes in marketing activities, in order to 
     enhance attractiveness of stores to customers. LFL retail ticket growth 
         decelerated to 1.9% from 2.3% in the first quarter as the effect of 
      trading-up and shelf price inflation were partly offset by a declining 
            number of articles in customers' average basket. 
 
           LFL retail sales growth of 0.8% in 2Q 2019 was therefore due to a 
    combination of factors: an increase in number of customers combined with 
  strong trading-up effects and on-shelf inflation offset by lower frequency 
        of visits and a reduction in the average number of items per basket. 
 
            Guidance 
 
 The Company reconfirms its previous guidance for this year. Lenta will also 
            announce its 1H 2019 IFRS financial results on 28th August. 
 
            About Lenta 
 
? Lenta is the largest hypermarket chain in Russia and the country's third 
largest retail chain. The Company was founded in 1993 in St. Petersburg. 
Lenta operates 245 hypermarkets in 88 cities across Russia and 131 
supermarkets in Moscow, St. Petersburg, and the Siberia, Urals and Central 
regions, with a total of approximately 1,468,978 sq.m. of selling space. 
The average Lenta hypermarket store has selling space of approximately 
5,500 sq.m. The average Lenta supermarket store has selling space of 
approximately 800 sq.m. The Company operates 12 distribution centers. 
 
? The Company's price-led hypermarket formats are differentiated in terms 
of their promotion and pricing strategies as well as their local product 
assortment. The Company employed approximately 45,759 people as of 31 
December 2018[3]. 
 
? The Company's management team combines a mix of local knowledge and 
international expertise coupled with extensive operational experience in 
Russia. Lenta's largest shareholders include Severgroup, which is 
committed to maintaining high standards of corporate governance. Lenta is 
listed on the London Stock Exchange and on the Moscow Exchange and trades 
under the ticker: 'LNTA'. 
 
? A brief video summary on Lenta's business and its Big Data initiative 
can be seen here [1]. 
 
? For further information please visit www.lentainvestor.com [2], or 
contact: 
 
? 
 
? Lenta                                           Russian Media: 
 
? Mariya Filippova 
 
? Head of PR&GR                                      NW Advisors 
 
? Tel: +7 812 380-61-31 ext.: 
1892 
                                                Victoria Afonina 
? E-mail: 
maria.filippova@lenta.com 
 
                                            ?el:+7 495 795 06 23 
 
                                    E-mail: lenta@nwadvisors.com 
 
            Forward looking statements: 
 
     This announcement includes statements that are, or may be deemed to be, 
       "forward-looking statements". These forward-looking statements can be 
identified by the fact that they do not only relate to historical or current 
    events. Forward-looking statements often use words such as "anticipate", 
       "target", "expect", "estimate", "intend", "expected", "plan", "goal", 
            "believe", or other words of similar meaning. 
 
    By their nature, forward-looking statements involve risk and uncertainty 
   because they relate to future events and circumstances, a number of which 
   are beyond Lenta's control. As a result, actual future results may differ 
          materially from the plans, goals and expectations set out in these 
            forward-looking statements. 
 
  Any forward-looking statements made by or on behalf of Lenta speak only as 
at the date of this announcement. Save as required by any applicable laws or 
 regulations, Lenta undertakes no obligation publicly to release the results 
of any revisions to any forward-looking statements in this document that may 
         occur due to any change in its expectations or to reflect events or 
            circumstances after the date of this document. 
 
? 
 
=--------------------------------------------------------------------------- 
 
    [1] Lenta's stores are included in the LFL store base starting 12 months 
    after the end of the month in which they are opened. The Company has not 
    made any changes to the methodology of LFL calculation; both total sales 
  growth and LFL sales growth are reported excluding VAT as the best measure 
            to evaluate y-o-y performance 
 
 [2] Cardholders who made at least 2 purchases at Lenta during the 12 months 
            to 30 June 2019 are considered active. 
 
 [3] FTE (full-time equivalent). Average FTE for FY2018 was 43,283 employees 
 
ISIN:          US52634T2006, US52634T1016 
Category Code: TST 
TIDM:          LNTA;LNTR 
LEI Code:      213800OMCE8QATH73N15 
Sequence No.:  14593 
EQS News ID:   846653 
 
End of Announcement EQS News Service 
 
 
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