Bidstack Group PLC Bidstack appoints Camila Franklin as COO
October 13 2022 - 2:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
13 October 2022
REACH ANNOUNCEMENT
13 October 2022
Bidstack Group Plc
("Bidstack" or the "Company" or the "Group")
Bidstack appoints Camila Franklin as COO
Bidstack Group Plc (AIM: BIDS), the in-game advertising and
video game monetisation platform, is pleased to announce the
appointment of Camila Franklin as Chief Operating Officer (COO) for
the Group. Lisa Hau, current COO and an Executive Director, will
now focus more on Bidstack's strategy and corporate development, as
Chief Strategy Officer, whilst remaining on the Board.
Mrs. Franklin brings more than two decades of gaming experience
to Bidstack. She was previously the COO at AdColony, one of the
largest gaming monetisation platforms in the world, with a reach of
more than 1.4 billion global users. During her tenure, she was
instrumental in steering the business to a successful exit of $400m
in 2021. Mrs. Franklin was also named one of The Top Women Leaders
in SaaS in 2020 and was a Bronze Stevie Award winner for Woman of
the Year in the business services industry in 2021.
Throughout her career, Mrs. Franklin has led engineering,
product, operations, and client-facing teams. She is also
well-versed in managing complex cross-platform interactions and
relations with clients, end-users, internal team members, and
external partners. Prior to AdColony, Mrs. Franklin held numerous
leadership positions across the U.S. and Latin America at companies
such as Blaze, Navio Systems, Tira Wireless, Device Anywhere,
Antenna Software, and Moovweb.
With deep sector knowledge, and more than 20 years of experience
in the mobile marketing and advertising technology industry, Mrs.
Franklin will operationalise and industrialise Bidstack's current
growth ambitions, with Lisa turning her attention to strategy,
corporate development and commercial partnerships.
This appointment follows the recent announcement that Jude
O'Connor had joined the Company as Chief Revenue Officer to lead
the Group's expansion plans in the USA and to oversee the Group's
global revenue strategy.
Lisa Hau, Chief Strategy Officer, said:
"We are very excited to have someone with Camila's experience
and proven track record. Attracting talent of her calibre is a
testament to Bidstack's leading position in the market. Her
background in the sector, and her operational experience, will be
key to driving the Company's next phase of growth, in particular US
expansion, following our successful fundraise this month which
included Irdeto becoming Bidstack's first strategic investor."
"On behalf of the Company, I would like to take this opportunity
to welcome Camila to the Bidstack team."
Camila Franklin, Chief Operating Officer, said:
"I am delighted to join Bidstack at such a pivotal moment in
their journey. My previous success in scaling revenue at AdColony
demonstrates my ability to optimise operational performance in
gaming environments, and I've been fortunate to grow within the
space and watch gaming go from a niche medium only tested by a few,
to a multi-billion dollar vertical that has plenty of growth ahead.
Bidstack has an opportunity to be the market-leader in the sector,
and I'm looking forward to helping them reach their full
potential."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Whitmore / Kim
van Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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