Bidstack Group PLC Bidstack adds 3 new titles from Game Tap Studios
February 22 2022 - 2:00AM
RNS Non-Regulatory
TIDMBIDS
Bidstack Group PLC
22 February 2022
REACH ANNOUNCEMENT
22 February 2022
Bidstack Group Plc
("Bidstack" or the "Company")
Bidstack adds trio of new titles from Game Tap Studios
Bidstack Group Plc (AIM: BIDS), the native in-game advertising
group, is pleased to announce a new and exclusive partnership with
Pakistan-based mobile game developer Game Tap Studios. The
partnership will see Bidstack serve seamless in-game ads into
gameplay whilst offering brands an additional touchpoint with
in-menu ads that are designed to fit in naturally with the user
experience.
The first new title to be added to Bidstack's portfolio of games
is Flying Car Real Driving, a car driving simulator that allows
players to drive around a virtual city before taking off in their
hybrid vehicle. The game, which is available on Android, launched
in January 2018 and has had more than 5m downloads to date. In-game
ads from premium brands will be seen by players on billboards
around the cityscape as they hone their driving and flying skills
and ads will also be served in the game's loading screens and
menus.
High Ground Sports Bike Sim 3D will also be added to Bidstack's
racing vertical. This simulation game allows players to race around
a bustling city whilst taking on daring tricks and stunts. The
title is popular in tier 1 markets such as the UK, US and France
and will feature Bidstack's in-game and in-menu ads.
The hyper-casual game Magic Tiles Hop Ball 3D is the final title
to be added to Bidstack's portfolio and is available to players on
Android devices. The title will feature non-intrusive ads in-game
and in-menu, serving gamers in popular markets such as the UK, US,
Germany and Brazil.
Integrating Bidstack's technology will help Game Tap Studios to
open up a new, sustainable monetisation channel that is designed to
protect the gaming experience for players. The in-game and in-menu
ads will create brand awareness in gameplay and a performance
option for advertisers through the game's menus and loading
screens. Both formats will blend in seamlessly and offer highly
viewable and interactive touchpoints for advertisers that are
looking to connect with the growing and elusive gaming
audience.
Hamza Khalid, Co-Founder at Game Tap Studios, said:
"We're delighted to be working with Bidstack. They provide the
ease of onboarding, integration and monetisation of our games with
great brands. They are an ideal partner for us."
Antoine Jullemier, Bidstack's Head of Supply, said:
"We are so pleased to welcome Game Tap Studios as one of our
gaming partners. They produce excellent mobile games, and our
monetisation solutions blend into their games in a way that doesn't
intrude on the gaming experience.
"Adding another three high-quality titles to our growing
portfolio of games is great news for our advertising partners and
another endorsement of the quality of our technology. We are
looking forward to a long and successful partnership with the Game
Tap team."
-ENDS-
Contacts
Bidstack Group Plc
James Draper, CEO via Buchanan
SPARK Advisory Partners Limited (Nomad) +44 (0) 203 368
Mark Brady / Neil Baldwin / James Keeshan 3550
Stifel Nicolaus Europe Limited (Broker) +44 (0) 20 7710
Fred Walsh / Tom Marsh 7600
Buchanan Communications Limited
Chris Lane / Stephanie Watson / Kim van
Beeck +44 (0) 20 7466
bidstack@buchanan.uk.com 5000
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Notes to editors
About Bidstack
Bidstack is an advertising technology company which provides
dynamic, targeted and automated native in-game advertising for the
global video games industry across multiple platforms. Its
proprietary technology is capable of inserting advertisements
within video games. Bidstack's customers are games publishers and
developers (on the supply side), and advertising agencies, brands
and media-buying platforms (on the demand side).
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