BEVERLY
HILLS, Calif., Feb. 13,
2023 /PRNewswire/ -- Immotion Group, a leading
provider of location-based VR edutainment, has won the 2023 Lumiere
Award in the Best Use of VR category for its
ground-breaking GORILLA TREK documentary experience.
Immotion's President (LBE) Rod
Findley, Writer/Producer/Director Ken Musen, and Editor/Writer Howard Vu were on hand to accept the award at
the Beverly Hills Hotel on February
10th.
Advanced Imaging Society's Lumiere Award honors distinguished
creative and technical achievement in film and TV, and this year's
other winners include James Cameron,
Baz Luhrmann, and Damien Chazelle. For Immotion, this
achievement highlights its successful collaboration with the
Dian Fossey Gorilla Fund. Led by the Fossey Fund's CEO and Chief
Science Officer, Dr. Tara Stoinski,
Immotion's VR team spent six-months planning the two-week
excursion into the Virunga Mountains of Rwanda. There, they visited daily with a
family of mountain gorillas, documenting their intricate social and
family dynamics.
The result is Immotion's 7-minute motion-based VR experience,
GORILLA TREK, which transports viewers to the mountains of
Rwanda where they trek alongside
the renowned primatologist, becoming almost a member of the gorilla
family.
"With Virtual Reality, viewers are magically transported to
exotic locations that normally they would never visit on their own,
and interact with animals that they would normally never get to
see," said Musen upon accepting the award. "It's why VR is the
perfect tool to spotlight conservation issues around the
world."
Immotion's mission is to spread the gospel of conservation by
placing multi-seat VR theaters into zoos and aquariums and is
currently in over 30 locations worldwide. "Gorilla Trek is the
crown jewel in our zoo offering and we are honored to be recognized
by the AIS," said Rod Findley,
President (LBE), Immotion. "We look forward to sharing this amazing
experience with new zoo partners around the world."
The Dian Fossey Gorilla Fund is dedicated to the conservation,
protection and study of gorillas and their African habitats, and
Dr. Stoinski and the Fossey Fund team work tirelessly to protect
the gorillas of Rwanda and the
Democratic Republic of Congo. The
Fossey Fund's integrated approach to conservation includes close
collaboration with local governments and communities as well as
with partners from around the world.
Immotion also partnered with Habitat XR for production services
and logistical help in Africa, as
they provided state-of-the-art VR cameras to create the 3D, 360 VR
experience.
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SOURCE Immotion