Immotion Group PLC Rolls out four new ImmotionVR Centres with intu (7742Z)
September 05 2018 - 2:01AM
UK Regulatory
TIDMIMMO
RNS Number : 7742Z
Immotion Group PLC
05 September 2018
5 September 2018
This announcement contains inside information as defined in
Article 7 of the Market Abuse Regulations No. 596/2014 and is
disclosed in accordance with the Company's obligations under
Article 17 of those Regulations.
Immotion Group PLC ("Immotion Group" or the "Group")
Roll out of a further four ImmotionVR Centres at intu shopping
centres
Following the success of its existing virtual reality ("VR")
centres, Immotion Group Plc, the UK-based immersive VR 'Out of
Home' entertainment business, is pleased to announce that it has
opened an additional ImmotionVR Centre at intu St Davids, Cardiff,
and that it will open a further three ImmotionVR Centres at intu
Derby, intu Eldon Square, Newcastle and intu Uxbridge. When the new
sites are open, Immotion will own and operate a total of seven
outlets, in addition to the sites operated by concession
partners.
Working in partnership with intu, which owns and manages many of
the UK's best and most popular shopping centres, Immotion Group is
proud to continue the roll out of its successful ImmotionVR brand.
Customers will be able to enjoy a broad range of experiences
including Delta Zero which was launched in August 2018. Further
experiences are due to launch later this year, including seasonal
themed experiences for both Halloween and Christmas. They will be
distributed to all outlets via the Group's proprietary Content
Management System.
Most of the outlets will be centre aisle attractions although
Cardiff St David's has opened as a shop and will feature, alongside
the VR cinema pods and guns, the latest Immotion racing car
simulators. Following its initial success, the Group's existing
outlet in the Manchester Arndale will be relocated to a more
prominent site within the premises.
Martin Higginson, CEO of Immotion Group, said: "We are
incredibly excited to be working with intu to expand our portfolio
of ImmotionVR outlets across its impressive portfolio of some of
the UK's most popular shopping locations. Riding on the success of
our existing VR centres, this roll out will positively impact our
revenues. We look forward to bringing more high quality VR
experience centres to more consumers across the UK, many of whom
are trying VR for the first time, in the coming months."
Roger Binks, Customer Experience Director at intu, said:
"Virtual reality has such exciting potential within our portfolio
of the some of the UK's most popular shopping destinations where it
could one day become as commonplace as stopping for a coffee with
friends. intu centres are focused on creating these kinds of
compelling experiences for our customers to enjoy and we're excited
to provide yet another new brand with a fantastic opportunity to
flourish across the UK."
Enquiries:
Immotion Group Martin Higginson Tel: +44 (0) 161 235 8505
WH Ireland Limited Adrian Hadden Tel: +44 (0) 207 220 1666
(Nomad and Joint Broker) Jessica Cave
Shard Capital Partners Damon Heath Tel: +44 (0) 20 7186 9900
LLP Erik Woolgar
(Joint Broker)
Redleaf Communications Elisabeth Cowell Tel: +44 (0) 20 3757 6880
(Financial PR) Robin Tozer Immotion@redleafpr.com
About Immotion Group
Immotion Group, co-founded by Martin Higginson and David Marks
in 2017, generates revenues through the delivery of high quality
"state of the art" VR experiences, combined with cutting edge
motion platforms to consumers at an affordable price point through
a range of routes:
-- Sales - sale of VR Motion Platforms to Leisure and
Entertainment operators provide the opportunity for the operator to
drive substantial ancillary revenues
-- Concession partners - currently installed at a range of
outlets including Merlin Entertainments' LEGOLAND(R) Discovery
Centres in Boston, USA and in Manchester, UK and Genting Resorts
World in Birmingham - this channel provides an opportunity for its
partners to earn ancillary revenues, as well as providing an
exciting additional attraction to their facilities
-- Owned and franchised outlets, trading as ImmotionVR, located
in high footfall shopping centres
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END
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