Immotion Group PLC New ImmotionVR location

TIDMIMMO

Immotion Group PLC

01 August 2018

1 August 2018

Immotion Group PLC

New ImmotionVR location

Immotion Group Plc ("Immotion Group" or the "Group"), the UK-based immersive virtual reality ("VR") 'Out of Home' entertainment business, is pleased to announce that it has opened a new ImmotionVR location at Xscape Yorkshire, Castleford.

The Company now has three ImmotionVR experiences in operation, following the installation of ImmotionVR, Bristol last year and ImmotionVR, Manchester in June. This roll out is in line with the Company's strategy to build its suite of owned and operated sites within shopping centres and family entertainment destinations across the UK.

This is one of three revenue streams identified by the company to facilitate its vision to become a leading participant in the 'Out of Home' VR experience market by creating and publishing high quality VR content and combining it with its VR motion platforms to create truly immersive experiences.

The family-focused entertainment and leisure attraction, Xscape Yorkshire, welcomed 4.2 million visitors in 2017. Xscape Yorkshire also has an average 4.5 out of 5 rating on consumer website TripAdvisor.

Martin Higginson, Executive Chairman of Immotion, said: "We are rapidly delivering on our strategy and are very proud to have delivered our third ImmotionVR centre in just seven months. We are delighted to partner with Xscape Yorkshire, which provides great family entertainment to the people of Yorkshire and beyond. We hope that this latest ImmotionVR site delivers the same fun and great ratings that we have seen in Bristol and Manchester as we continue to build the business across the UK, Europe and USA in what is an exciting, fast growing market."

Jason Warren, Xscape Yorkshire General Manager, said: "ImmotionVR has filled the gap for quality virtual reality experiences at Xscape. It's a fantastic addition to our line-up and is sure to be a hit with our customers, both big and small."

Enquiries:

 
 Immotion Group              Martin Higginson   Tel: +44 (0) 161 235 8505 
 WH Ireland Limited          Adrian Hadden      Tel: +44 (0) 207 220 1666 
  (Nomad and Joint Broker)    Jessica Cave 
 Shard Capital Partners      Damon Heath        Tel: +44 (0) 20 7186 9900 
  LLP                         Erik Woolgar 
  (Joint Broker) 
 
 Redleaf Communications      Elisabeth Cowell   Tel: +44 (0) 20 3757 6880 
  (Financial PR)              Robin Tozer        Immotion@redleafpr.com 
                              Ian Silvera

Media Contacts for Xscape Yorkshire:

 
 PoucherPR   Graham   Tel: 07587 180 005 
                       graham@poucherpr.co.uk

About Immotion Group

Immotion Group, co-founded by Martin Higginson and David Marks in 2017, generates revenues through the delivery of high quality "state of the art" VR experiences, combined with cutting edge motion platforms to consumers at an affordable price point through a range of routes:

-- Sales - sale of VR Motion Platforms to Leisure and Entertainment operators provide the opportunity for the operator to drive substantial ancillary revenues

-- Concession partners - currently installed at Merlin Entertainments' LEGOLAND(R) Discovery Centre in Boston, USA and Genting Resorts World in Birmingham, with further sites under agreement - this channel provides an opportunity for its partners to earn ancillary revenues, as well as providing an exciting additional attraction to their facilities

-- Owned and franchised outlets, trading as Immotion VR, located in high footfall shopping centres - first retail store in Bristol (opened in December) has seen growing revenues, and has enjoyed 100% 5* reviews on TripAdvisor

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

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August 01, 2018 02:01 ET (06:01 GMT)

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