Immotion Group PLC LEGOLAND Discovery Centre Manchester Deal

TIDMIMMO

Immotion Group PLC

24 July 2018

Immotion Group PLC

Partnership with LEGOLAND Discovery Centre Manchester

Immotion Group Plc ("Immotion Group" or the "Group"), the UK-based immersive virtual reality ("VR") 'Out of Home' entertainment business, is pleased to announce that it has partnered with Merlin Entertainments' owned LEGOLAND(R) Discovery Centre Manchester.

Immotion has provided the multi-sensory VR experience pod and the content for The Great Lego Race(R). The attraction is the second of its kind in the world, with Immotion first installing the experience at LEGOLAND(R) Discovery Centre Boston, USA.

The exclusive 360-degree attraction, designed for guests six-years-old and above, engages all the senses, combining sight, sound and motion for the ultimate escape. Racers will enter the virtual world for two and half minutes, venturing across Rocky Mountains, rolling rivers and hot lava, with each experience leading to exciting new discoveries.

Martin Higginson, Executive Chairman of Immotion, said: "LEGOLAND(R) Discovery Centre in Manchester is part of a massively popular worldwide brand, and we are excited about delivering this specially created VR experience in the UK, after successfully launching it with them in the US.

"It demonstrates the kind of high-quality bespoke VR experiences we can develop on behalf of our partners.

"We are proud of the immersive technology behind the pod and we believe it will boost the great family fun already on offer. This is one of Immotion's highest-profile VR experiences so far and shows that out-of-home VR is increasingly becoming a major part of the worldwide attractions and experiences industry."

Jenn McDonough, General Manager, Manchester Cluster, Merlin Entertainments, said: "We're thrilled to be the first location in the UK to offer this amazing experience. We were the first LEGOLAND(R) Discovery Centre in the UK, and remain the largest, so it is fitting that we are spearheading this entirely new concept. It's incredibly exciting to be a part of, and I'm certain our Lego fans are going to love it!"

Enquiries:

 
 Immotion Group              Martin Higginson   Tel: +44 (0) 161 235 
                                                 8505 
 
 WH Ireland Limited (Nomad   Adrian Hadden      Tel: +44 (0) 207 220 
  and Joint Broker)           Jessica Cave       1666 
 
 Shard Capital Partners      Damon Heath        Tel: +44 (0) 20 7186 
  LLP (Joint Broker)          Erik Woolgar       9900 
 
 Redleaf Communications      Elisabeth Cowell   Tel: +44 (0) 20 3757 
  (Financial PR)              Robin Tozer        6880 
                              Ian Silvera        Immotion@redleafpr.com

Media Contacts for LEGOLAND(R) Discovery Centre Manchester:

 
 Rule 5    Sophie Charlesworth    firstnname@rule-5.co.uk 
  Lizzie Parr                     0161 660 3701

About Immotion Group

Immotion Group, co-founded by Martin Higginson and David Marks in 2017, generates revenues through the delivery of high quality "state of the art" VR experiences, combined with cutting edge motion platforms to consumers at an affordable price point through a range of routes:

-- Sales - sale of VR Motion Platforms to Leisure and Entertainment operators provide the opportunity for the operator to drive substantial ancillary revenues

-- Concession partners - currently installed at Merlin Entertainments' LEGOLAND(R) Discovery Centre in Boston, USA and Genting Resorts World in Birmingham, with further sites under agreement - this channel provides an opportunity for its partners to earn ancillary revenues, as well as providing an exciting additional attraction to their facilities

-- Owned and franchised outlets, trading as Immotion VR, located in high footfall shopping centres - first retail store in Bristol (opened in December) has seen growing revenues, and has enjoyed 100% 5* reviews on TripAdvisor

About MERLIN ENTERTAINMENTS plc

MERLIN ENTERTAINMENTS plc is the leading name in location-based, family entertainment. Europe's Number 1 and the world's second-largest visitor attraction operator, Merlin now operates 109 attractions, 12 hotels/4 holiday villages in 23 countries and across 4 continents. The company aims to deliver memorable and rewarding experiences to its almost 63 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and c26,000 employees (peak season).

Among Merlin's attractions are - SEA LIFE, Madame Tussauds, LEGOLAND, The London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK Resort, Blackpool Tower, Heide Park Resort, Sydney Tower Eye and SKYWALK. All brands which are distinctive, challenging and innovative - and which have great potential for growth in the future. Visit www.merlinentertainments.biz for more information.

This information is provided by RNS, the news service of the London Stock Exchange. RNS is approved by the Financial Conduct Authority to act as a Primary Information Provider in the United Kingdom. Terms and conditions relating to the use and distribution of this information may apply. For further information, please contact rns@lseg.com or visit www.rns.com.

END

NRAEAKXDALAPEFF

(END) Dow Jones Newswires

July 24, 2018 02:01 ET (06:01 GMT)

Immotion (LSE:IMMO)
Historical Stock Chart
From Jul 2024 to Jul 2024