Haynes Manuals Hit the Information Super Highway
June 24 2011 - 2:00AM
RNS Non-Regulatory
TIDMHYNS
Haynes Publishing Group PLC
24 June 2011
For Immediate Release
Media Contact: Jarrod Holland
JMPR Public Relations, Inc.
00 1 910.431.3322
jholland@jmprpublicrelations.com
Haynes Manuals Hit the Information Super Highway
The Revered DIY Automotive and Motorcycle Repair Books Will Be
Enhanced on the Web
Newbury Park, Calif. (June 22, 2011)-Haynes Publishing, the
worldwide leader in the supply of repair and maintenance
information for DIY mechanics, announced today it is making
significant steps into the electronic arena. The company has begun
demonstrating an electronic version of the iconic Haynes Manual to
its major retail accounts in the United States, a first for the
traditional print publishing company. Representing a paradigm shift
for the publishing company, Haynes' Online Manuals will have the
ability to reach a larger customer base. This is good news for the
aspiring DIYer on a budget who would rather maintain and repair his
or her own vehicle versus paying for a mechanic.
"We have been closely watching developments regarding potential
electronic delivery of our information for quite a long time. In
fact we demonstrated a CD based product in Las Vegas over a decade
ago," said J Haynes, Chairman of the Haynes Publishing Group.
"Since the acquisition of Vivid Holding BV three years ago, we have
been experimenting with various initiatives where their expertise
with electronic technology can be applied to Haynes products. We
now believe we have something that is so exciting that we are ready
to make it available online. We believe that Haynes MOL (Manuals
Online) can become as successful as the traditional Haynes Manual,
which has sold over 150 million copies around the world." The
company plans to demonstrate and test the product in the U.S.
market before refining it for introduction across the globe. The
intention is that customers will be able to click through from
websites operated by Haynes' auto parts store retail accounts and
order a subscription to the electronic product. The company
believes they have been able to add much value to the electronic
version of the famous DIY product. Haynes intends to make this
product available through its traditional auto parts store retail
account base as well as through its own website.
"With this new product we have been able to incorporate a great
deal of material that it is not possible to provide in a printed
product. The electronic product includes all of the information in
the print version but also includes audio and video clips
demonstrating various DIY procedures," said Eric Oakley, Haynes
Group CEO. "The Brake Pad video and the Rust Repair video, for
example, really do an excellent job in getting across to our
end-user customers how straightforward these tasks really are. The
nature of the web has also encouraged us to incorporate colour
pictures and colour wiring diagrams as well as hyperlinks,
definitions and a keyword search function. This product enables us
to provide a lot more help to our customers."
This move illustrates the benefits that are increasingly flowing
from the acquisition of Vivid Holding BV three years ago. Vivid,
who provide technical data to professional mechanics throughout
Europe, have never produced a
product in a printed form. As a result, they bring an extra
dimension to the Haynes Group. "The cooperation that we have seen
between the Haynes Editorial Team and our Vivid Technicians has
been excellent and together they have produced a very exciting
product which can mark the beginning of a new era in the Haynes
story," said Alex Kwarts MD of Vivid Holding.
Once the initial prototype demonstrations are complete, Haynes
intends to convert the top 50 selling manuals to the electronic
format and will make them available for sale by subscription in the
U.S. by autumn 2011. They will then add further coverage as the
conversion process continues. The traditional printed product line
will continue to be marketed aggressively with an ongoing program
of updates and new titles.
Media Contact: Jarrod Holland
JMPR Public Relations, Inc.
001 910.431.3322
jholland@jmprpublicrelations.com
About Haynes Manuals
Haynes, world-leading publisher of automotive and motorcycle
repair manuals, is renowned for teaching millions of owners how to
carry out routine maintenance and repairs. For over 50 years,
Haynes has been dismantling vehicles--and putting them back
together again. Only in this unique 'hands on' way can its' Haynes
and Chilton brand repair manuals provide authoritative and
step-by-step information on both basic and complex tasks. John H.
Haynes, an avid car enthusiast, began the company in 1960 and, as
Founding Director, is still a member of the Haynes Board of
Directors today. Over 500 Haynes manuals are offered covering most
makes of cars, trucks, motorcycles and ATVs on the road! Haynes
manuals can be found at better auto parts chain stores in the US.
For more information or to place an order, call 1-800-4-Haynes or
visit our website at www.haynes.com.
This information is provided by RNS
The company news service from the London Stock Exchange
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