TIDMENT
Entain PLC
10 June 2021
10 June 2021
Entain Set for Three Million Fans across Europe to Bet on the
Euros
Brits join fans across Europe with bets on France to win
Entain, the leading global sports betting and gaming
entertainment operator, is set for more than three million fans
across Europe to place bets on the delayed 2020 UEFA European
Championships (the Euros) - roughly twice as many as bet on the
last World Cup in 2018. The tournament will run for a month,
kicking off tomorrow when Italy plays Turkey.
So far, Entain's UK customers have placed most bets. France is
the most backed to win with almost half of UK fans so far putting
money on Les Bleus. This is not dissimilar to the situation at the
last World Cup, when just 9% of UK-based fans backed England,
compared to 47% in Belgium, 39% in Croatia and France, 20% in Spain
and 16% in Germany betting on their national teams to win the
tournament.
"Most betting will be after the tournament starts, and we expect
to see roughly twice as many fans placing bets on the Euros as in
the last World Cup, reflecting the growth of our business in the
past three years," said Jette Nygaard-Andersen, Chief Executive of
Entain. "With offers across most countries taking part we're
perfectly placed to offer fans exciting experiences."
For the first time on a major event of this size, Entain will
host almost all customer activity across its European brands on
in-house technology*. This gives Entain a unique insight into the
expectations and betting behaviors of fans across the majority of
countries taking part in the tournament, which it can then use to
tailor its offers and their experiences accordingly.
For instance, bwin is hosting "King of Europe", a tournament
where fans in Germany, Austria, Belgium, France, Greece, and
Romania can choose teams and compete to be the best, the top five
sharing a jackpot of EUR1 million. Meanwhile in the UK, Ladbrokes
is adding leaderboards to its ground-breaking 5-A-Side product, and
making it free-to-play, which enables fans to build their own teams
and compete with one another for free.
Data from Entain's global database of 160 million customers also
shines a light on what most interests fans and is driving early
bets ahead of the event. For instance, bets placed by around 1.5
million football fans across the participating countries between
January and May show:
o Over 50% of all bets so far have been placed by fans in the UK
- with roughly as many UK fans putting money on France to win as
those betting England.
o France has so far attracted the most bets to win the whole
tournament (28%), followed by England (20%) and Belgium (12%).
o Across fans in all countries, almost half (47%) of bets, so
far, are on which nation will win the Euros, followed by which
player will be the lead scorer (15%). The second most popular bet
for UK fans is the correct final score of the final.
o Country differences also emerge when it comes to betting on
top goal scorers. On this measure, UK fans have put money on
leading UK players Harry Kane with most bets (23%), marginally in
front of Romelu Lukaku (22%) - Lukaku being the first choice for
top goal scorer amongst fans outside the UK.
Entain's player database also shows that, as a general trend,
football fans from smaller European countries are more likely to
bet on their national teams than those from larger ones.
Media Enquiries
Tessa Curtis, Head of Group PR & Media Relations tessa.curtis@entaingroup.com
Jay Dossetter, Head of ESG and Press Office jay.dossetter@entaingroup.com
Notes to editors
*Excluding the recently acquired operations Bet.pt
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin,
Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino.
The Group owns proprietary technology across all its core product
verticals and in addition to its B2C operations provides services
to a number of third-party customers on a B2B basis. The Group has
also entered into a joint-venture with MGM Resorts to capitalise on
the sports betting and gaming opportunity in the US, through
BetMGM. Entain provides the technology which powers BetMGM and
exclusive games and products, specially developed at its in-house
gaming studios. The Group is tax resident in the UK with licenses
in a total of 27 regulated markets. Entain is a leader in ESG, a
member of FTSE4Good, the DJSI and is AA rated by MSCI. The Group
has set an SBT, committing to be carbon net zero by 2035 and
through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in
technology and community projects.
For more information see the Group's website:
www.entaingroup.com
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