TIDMGMG 
 
RNS Number : 4686O 
Game Group PLC 
29 June 2010 
 

 
TR-1: Notifications of Major Interests in Shares 
 
1. Identity of the issuer or the underlying issuer of existing shares to which 
    voting rights are attached: 
 
GAME Group Plc 
 
2. Reason for the notification 
(please place an X inside the appropriate bracket/s): 
 
An acquisition or disposal of voting rights: (  X  ) 
 
An acquisition or disposal of financial instruments which may result in the 
acquisition of shares already issued to which voting rights are attached: ( 
) 
 
An event changing the breakdown of voting rights: (     ) 
 
Other (please specify) : (     ) 
 
3. Full name of person(s) subject to notification obligation: 
 
TIAA-CREF Investment Management, LLC on behalf of the accounts listed in Exhibit 
B 
 
4. Full name of shareholder(s) (if different from 3) :  See number 3 
 
 
5. Date of transaction (and date on which the threshold is crossed or reached if 
different): 
 
23 June  2010 
 
6. Date on which issuer notified: 
 
    28 June 2010 
 
7. Threshold(s) that is/are crossed or reached: 
 
     4% 
 
8. Notified Details: 
 
A: Voting rights attached to shares 
 
+--------------+------------+------------+ 
| Class/type   |        Situation        | 
| of shares    |    previous to the      | 
| if           |       triggering        | 
| possible     |      transaction        | 
| use ISIN     |        Above 4%         | 
| CODE         |                         | 
+--------------+-------------------------+ 
|              | Number     | Number     | 
|              | of         | of         | 
|              | shares     | voting     | 
|              |            | rights     | 
+--------------+------------+------------+ 
| GB0007360158 | 13,923,068 | 13,923,068 | 
+--------------+------------+------------+ 
 
 
+--------------+------------+------------+----------+--------+----------+ 
|              |        Resulting situation after the triggering        | 
|              |                  transaction Below 4%                  | 
+--------------+--------------------------------------------------------+ 
| Class/type   | Number     | Number of             | % of voting       | 
| of shares    | of         | voting rights         | rights            | 
| if           | shares     |                       |                   | 
| possible     |            |                       |                   | 
| use ISIN     |            |                       |                   | 
| CODE         |            |                       |                   | 
+--------------+------------+-----------------------+-------------------+ 
|              |            | Direct     | Indirect | Direct | Indirect | 
+--------------+------------+------------+----------+--------+----------+ 
| GB0007360158 | 13,055,275 | 13,055,275 |          | 3.766% |          | 
+--------------+------------+------------+----------+--------+----------+ 
 
B: Financial Instruments 
Resulting situation after the triggering transaction 
 
+------------+-------------+----------------+-----------------+-------------+ 
| Type of    | Expiration  | Exercise/      | No. of voting   | % of voting | 
| Financial  | Date        | Conversion     | rights          | rights      | 
| instrument |             | period/date    | that may be     |             | 
|            |             |                | acquired (if    |             | 
|            |             |                | the             |             | 
|            |             |                | instrument      |             | 
|            |             |                | exercised/      |             | 
|            |             |                | converted)      |             | 
+------------+-------------+----------------+-----------------+-------------+ 
| N/A        | N/A         | N/A            | N/A             | N/A         | 
+------------+-------------+----------------+-----------------+-------------+ 
 
Total (A+B) 
+------------+--------+ 
| Number     | % of   | 
| of         | voting | 
| voting     | rights | 
| rights     |        | 
+------------+--------+ 
| 13,055,275 | 3.766% | 
+------------+--------+ 
 
9. Chain of controlled undertakings through which the voting rights and/or the 
financial instruments are effectively held, if applicable : 
 
The College Retirement Equities Fund ("CREF") hereby informs you that on June 3, 
2010, CREF sold 1,450,000 shares of GAME Group Plc, bringing its total holdings 
in your company to 15,955,275 shares.  CREF owns these shares through two of its 
investment accounts, the Global Equities Account and the Stock Account.  It is 
our understanding the total voting shares outstanding of GAME Group Plc are 
346,634,548 bringing CREF's ownership in your company to a 4.603% level. 
 
For your information, CREF is a US-based investment company, which is registered 
with the Securities and Exchange Commission ("SEC").  CREF has multiple 
investment accounts, each with separate investment objectives and policies.  All 
assets in the accounts are beneficially owned by CREF, and all the accounts are 
managed by TIAA-CREF Investment Management, LLC, an SEC registered investment 
adviser. 
 
See Exhibit A 
 
Proxy Voting: 
 
10. Name of proxy holder: 
 
Equitable Nominees Limited 
 
11. Number of voting rights proxy holder will cease to hold: 
 
N/A 
 
12. Date on which proxy holder will cease to hold voting rights: 
 
N/A 
 
13. Additional information: 
 
None 
 
14. Contact name: 
 
William J Wilkinson 
 
15. Contact telephone number: 
 
001-212-490-9000 
 
=----------------------------------------------------- 
            This form is to be sent to the issuer or underlying issuer and to be 
filed with the competent authority. 
Either the full name of the legal entity or another method for identifying the 
issuer or underlying issuer, provided it is reliable and accurate. 
This should be the full name of (a) the shareholder; (b) the person acquiring, 
disposing of or exercising voting rights in the cases provided for in DTR5.2.1 
(b) to (h); (c) all the parties to the agreement referred to in DTR5.2.1 (a), or 
(d) the direct or indirect holder of financial instruments entitled to acquire 
shares already issued to which voting rights are attached, as appropriate. 
In relation to the transactions referred to in points DTR5.2.I (b) to (h), the 
following list is provided as indication of the persons who should be mentioned: 
- in the circumstances foreseen in DTR5.2.1 (b), the person that acquires the 
voting rights and is entitled to exercise them under the agreement and the 
natural person or legal entity who is transferring temporarily for consideration 
the voting rights; 
in the circumstances foreseen in DTR 5.2.1 (c), the person holding the 
collateral, provided the person or entity controls the voting rights and 
declares its intention of exercising them, and person lodging the collateral 
under these conditions; 
- in the circumstances foreseen in DTR5.2.1(d), the person who has a life 
interest in shares if that person is entitled to exercise the voting rights 
attached to the shares and the person who is disposing of the voting rights when 
the life interest is created; 
 
 
Exhibit A 
 
                                    TIAA-CREF 
                      Summary of Holdings of Game Group Plc 
                      Between June 23, 2010 - June 24, 2010 
 
+--------------------------+-----------+------------+--------------------------+ 
|                    TIAA-CREFF Investment Management plc                      | 
+------------------------------------------------------------------------------+ 
|                          |   CREF    |CREF Stock  |          Total           | 
|                          |  Global   |            |        Holdings          | 
|                          | Equities  |  Account   |          CREF            | 
|                          |  Account  |            |                          | 
+--------------------------+-----------+------------+--------------------------+ 
| Holdings as of June 23,  |1,520,676  | 12,402,392 |        13,923,068        | 
| 2010                     |           |            |               (867,793)  | 
|                          |(520,676)  |  (347,117) |                          | 
| Transaction as of  June  |           |            |                          | 
| 23, 2010                 |           |            |                          | 
|                          |           |            |                          | 
+--------------------------+-----------+------------+--------------------------+ 
| Holdings as of June 24,  | 1,000,000 | 12,055,275 |               13,055,275 | 
| 2010                     |           |            |                          | 
+--------------------------+-----------+------------+--------------------------+ 
 
 
 
+----------------------+--------------------+ 
| Aggregate Holdings as of  June 24, 2010   | 
+-------------------------------------------+ 
| Total Shares Held    |         13,055,275 | 
+----------------------+--------------------+ 
 
 
+----------------------+--------------------+ 
|Voting Shares Outstanding as of  June 24,  | 
|                   2010                    | 
+-------------------------------------------+ 
| Total Voting Shares  |        346,634,548 | 
+----------------------+--------------------+ 
 
 
+----------------------+--------------------------------------------+ 
|                      Total Percentage Held                        | 
+-------------------------------------------------------------------+ 
| June 23, 2010        |                                    4.017%  | 
| June 24, 2010        |                  3.766%                    | 
+----------------------+--------------------------------------------+ 
 
 
 
Exhibit B 
 
TIAA-CREF Investment Management, LLC 
 
College Retirement Equities Fund ("CREF") * 
·      CREF Stock Account 
·      CREF Global Equities Account 
 
* Registered Investment Company 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 HOLQKLFLBQFLBBV 
 

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