TIDMGMG 
 
RNS Number : 7577N 
Game Group PLC 
17 June 2010 
 

 
17 June 2010 
 
 
               The GAME Group plc: Appointment of Chief Executive 
 
GAME Group plc ("GAME") today announces the appointment of Ian Shepherd (41) as 
Chief Executive Officer ("CEO") with effect from 28 June 2010. Chris Bell, who 
has performed the role of Interim CEO since 21st April 2010 pending the 
appointment of a new CEO, will then resume his role as the Group's senior non 
executive director. 
 
Ian is an expert in the management and development of customer relationships, 
with 16 years' experience in consumer technology and entertainment brands. He 
spent the past four years at Vodafone plc, latterly as its UK Consumer Director, 
leading the company's largest division with over GBP3bn in revenue. His 
responsibilities included the Vodafone UK retail chain with 400 stores, and 
2,000 staff, the product and brand marketing teams, as well as online sales and 
the specialist mobile internet team. 
 
Before joining Vodafone, Ian spent nine years at BSkyB, including five as 
Customer Marketing Director and two as Managing Director of Sky Interactive. He 
launched a succession of new products including new games, interactive services, 
technology platforms and websites, and oversaw Sky's customer base management 
during a period in which it delivered exceptionally low customer churn. 
 
Peter Lewis, Chairman, said: 
 
"I am delighted that Ian has accepted the role of Chief Executive. He is a 
young, dynamic CEO with very strong consumer expertise and good knowledge of the 
pc and video games market. The strength of our business lies with our brands, 
customer relationship management, and supplier partnerships. Ian has a proven 
track record in each of these areas.  The Board is confident that he has the 
talent and energy to develop our customer proposition further and to drive the 
business forward. 
 
"On behalf of the Board I would also like to thank Chris Bell for stepping in to 
the interim CEO role during the recruitment process." 
 
Ian Shepherd, Chief Executive Officer, said: 
 
"I am very pleased to be joining GAME Group. I want to build and strengthen the 
Group's relationship with our millions of customers and develop our customer 
offering further to deliver long-term growth. Video gaming is a creative, 
dynamic and fast evolving business. As European market leader, GAME is in a 
strong position to deliver the best experience for all video games customers, 
working closely with our partners in the industry." 
 
Enquiries: 
Brunswick                                                                  GAME 
Group plc 
Jonathan Glass                                                           Peter 
Lewis, Chairman 
Wendel Verbeek                                                         Chris 
Bell, Interim CEO 
Oliver Hughes                                                             Ben 
White, Group FD 
 
   Simon Soffe, Group IR Director 
+44 (0) 20 7404 5959                                                 +44 (0) 
1256 784162 
 
Notes to Editors 
 
 
Biographical details for Ian Shepherd: 
 
Ian Shepherd (41) has spent two decades studying and understanding consumers, in 
particular people and families who are bringing new technology into their lives. 
 
After graduating with an Economics degree from Cambridge in 1990, Ian joined the 
LEK partnership, a UK based management consultancy. He then joined Cable & 
Wireless where he held a variety of commercial roles. 
 
In 1997 Ian joined BSkyB, initially as Distribution Strategy Director, then 
Customer Marketing Director, and finally Managing Director of Sky Interactive, 
the world's largest interactive television business. During his nine years at 
Sky he launched a succession of new products including new games, interactive 
services, technology platforms and websites, and was responsible for managing 
the business's customer base, delivering historically low churn rates through an 
award winning customer marketing programme. 
 
Ian spent the past four years at Vodafone plc, latterly as its UK Consumer 
Director. He sat on the Board of the UK subsidiary and led the consumer 
division, the largest part of the business with over GBP3bn in revenue. His 
responsibilities included the Vodafone UK retail chain with 400 stores and 2000 
staff, and the product and brand marketing teams as well as online sales and the 
specialist mobile internet team.  He has also held a number of other senior 
positions at the company including roles as Director of Commercial Operations, 
and Strategy and Business Development Director. 
 
Ian is married with one son and one daughter. He has been a keen gamer for over 
30 years, from the earliest home computers through to his current obsession with 
Modern Warfare 2. He is also in the process of completing his pilot's licence. 
 
 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 BOALLFVDRAIRLII 
 

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