TIDMGFIN
RNS Number : 8349N
Gfinity PLC
26 May 2020
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
Market Abuse Regulation (EU) No. 596/2014. Upon the publication of
this announcement via the Regulatory Information Service, this
inside information is now considered to be in the public
domain.
26 May 2020
Gfinity plc
("Gfinity" or the "Company")
Gfinity announces creation of Gfinity Digital Media and new
ecommerce and rewards programme initiatives
Gfinity (AIM: GFIN), a world-leading esports and gaming
solutions provider, today announces that it has created a new
digital media group within the Company, Gfinity Digital Media.
Gfinity Digital Media builds on the exceptional growth of Gfinity's
web channels and social platforms over the last six months. Its web
channels now have more than 10 million users and its social
platforms generated 31 million impressions in April 2020. In
addition, the Company announces the launch of a new ecommerce
platform and the launch of Gfinity Plus, a web-based rewards
programme that utilises technical IP created within the Company
that supports gamer forums and chat and facilitates data
collection.
These new initiatives are in line with the Company's strategic
focus on diversifying revenue streams, with an emphasis on
delivering value from what Gfinity directly owns. This includes its
community and creating joint ventures to drive the commercial
success of IP, products and services that it creates.
Gfinity Digital Media
The decision to launch Gfinity Digital Media is based on the
success Gfinity has enjoyed in organically building its own
community through its gaming websites, RealSport101.com,
Gfinityesports.com and StealthOptional.com, all of which are
delivering revenue growth for the Company.
Gfinity Digital Media has three direct revenue streams: 1)
website takeovers and programmatic advertising (CPM), delivered in
partnership with global advertising platform Venatus and Bidstack;
2) a non-exclusive relationship with global affiliate marketing
network AWIN and analytics platform Trackonomics, to drive revenue
from ecommerce; and 3) content creation and community build product
for partners, primarily as a joint venture, with the most recent
example being with YaLLa Esports in the Middle East region.
Talal Musa, responsible for Gfinity's web and social channels,
has been appointed Head of Gfinity Digital Media, with immediate
effect. He will oversee the development of the Company's owned
websites, as well as being responsible for delivering on the
significant revenue opportunities.
The Company will leverage the in-house team's SEO expertise and
proven success in building domain authority to add new websites
during the year. These will tap into other areas gamers care about,
as well as offer social tournament play utilising Gfinity's
Tournament as a Service product, most recently used by the Premier
League for its ePL competition.
In the space of a year, Gfinity has grown Gfinityesports.com
monthly users from 5,652 in May 2019 to 6,316,269, delivering more
than 21,000,000page views in April alone. RealSport101.com
meanwhile, has grown its user base by nearly 70% since May 2019 and
is on track to reach 4,000,000 users this month. Tech-focused
StealthOptional.com is growing at an unprecedented pace, reaching
more than 110,000 users since its launch in March this year.
Ecommerce
Gfinity today launches 'Stealth Optional, Purchase Mandatory',
an ecommerce focused section of Stealthoptional.com targeting
ecommerce revenue via a partnership with AWIN and Trackonomics. It
is in prime position to take advantage of the launch of
next-generation hardware - new game consoles and peripherals - by
the end of the year. A supplementary CPA strategy is also being
rolled out across the entire Gfinity portfolio, to tap into all the
network's 10m plus users.
Gfinity Plus
Gfinity Plus is a rewards-based product, that will deepen
engagement with its growing user base. Gfinity Plus offers
exclusive content, forums, gamification, giveaways and perks to
those who sign up - gathering data and paving the way for the
Company to offer online social tournament play
John Clarke, Gfinity CEO, said : "Gfinity's focus is on
diversifying our revenue streams and placing greater emphasis on
driving value from what we own and create. Tens of millions of
gamers choose to engage with great Gfinity content each month. It
is time to take this to the next level and maximise the
monetisation potential which is significant and high margin.
Gfinity Digital Media is one way we are doing this.
During the lockdown we have seen an unprecedented growth in
interest in gaming. Thanks to our strategy and expertise, Gfinity
was in the best possible position to talk to and engage with this
new influx of gamers. We have grown our reach, now it is time to
deepen engagement. With Gfinity Plus we are rewarding those who
come to Gfinity, encouraging them to return time and again.
Coupled with our move into ecommerce it puts us in a strong
position as the gaming world prepares to enter the next generation
of hardware at the end of this calendar year. This has all been
achieved utilising in-house resources and adding minimal costs.
I would like to congratulate Talal on his promotion. He is an
inspirational leader and is driving transformational change in our
business".
ENDS
Enquiries :
Gfinity plc www.gfinityplc.com
John Clarke, CEO Via Teneo
Investor relations ir@gfinity.net
Teneo (Media) Tel: +44 7464 982426
Camilla Cunningham Gfinity@teneo.com
Allenby Capital Limited (AIM Nominated Tel: +44 (0)20 3328
Adviser & Broker) 5656
Jeremy Porter / Nicholas Chambers
About Gfinity
Gfinity (AIM: GFIN) is a world leading esports business. Created
by gamers for the world's 2.2 billion gamers, Gfinity has a unique
understanding of this fast-growing global community. It uses this
expertise both to provide advisory services and to design, develop
and deliver unparalleled experiences and winning strategies for
game publishers, sports rights holders, commercial partners and
media companies.
Gfinity connects its partners with the esports community in
authentic and innovative ways. This consists of on-- and off-line
competitions and industry--leading content production.
Relationships include EA SPORTS, Activision Blizzard, F1 Esports
Series and the Forza Racing Championship.
Gfinity connects directly with competitive gaming consumers
through its growing community of gamers on its own platforms:
Gfinityesports, RealSport101 and StealthOptional.
All Gfinity services are underpinned by the Company's
proprietary technology platform delivering a level playing field
for all competitors and supporting scalable multi-format leagues,
ladders and knockout competitions.
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END
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