TIDMFXI

RNS Number : 0677D

Fusionex International PLC

04 July 2016

 
   4 July 2016 
 

Fusionex International plc

("Fusionex" or "the Company" or "the Group")

New GIANT 2016 platform secures first contract

Fusionex, an award-winning and market-leading international provider of software specialising in Analytics, Big Data and the Internet of Things, is pleased to announce that it has secured a million dollar, multi-year contract with an integrated holiday resort in Asia to use the Group's proprietary Big Data Analytics platform Fusionex GIANT 2016 to optimise its marketing strategy. This is the first significant contract to be secured for Fusionex GIANT 2016, the next generation of the Group's GIANT platform, initially launched on 28 June 2016.

The contract will see Fusionex assist the holiday resort by leveraging customer preferences to drive strategic growth. Using its advanced Big Data solution, Fusionex will carry out analytics on the resort's customer data, including social media posts and online reviews, in order to detect trends in food, entertainment and lodging more effectively and generate actionable business insights.

The resort, which contains accommodation, a theme park, golf, shopping and dining facilities, will be able to better serve existing guests and future visitors by employing GIANT, in particular creating profiles for each customer for a more personalised holiday experience. Additionally, real-time marketing of specific offerings to customers will help to develop customer relationships and encourage future visits, strengthening potential revenue streams.

Ivan Teh, Fusionex Chief Executive Officer, commented:

"We are delighted to have secured a significant multi-year contract with one of Asia's leading resort providers. This is particularly encouraging as it is the first contract we have announced for our recently launched next generation offering, Fusionex GIANT 2016.

Fusionex believes this contract demonstrates the benefits of Big Data Analytics for the leisure and hospitality industry. Making the leap into the Big Data age by employing GIANT makes complete sense for such companies given the significant number of guests they handle every year, especially during peak seasons. By accessing actionable insights and identifying trends, industry players will be able to serve their customers better by improving speed and quality, hence setting themselves apart from their competitors as the destination of choice."

For further details:

Fusionex

 
 Ivan Teh, Chief Executive Officer                     Through Buchanan 
  Yuen Choong Lai, Chief Financial Officer 
  Darren Hopkins, Director of Investor Relations & 
  Corporate Development 
 Panmure Gordon 
  Fred Walsh, Alina Vaskina (Investment Banking) 
  Erik Anderson, Charles Leigh-Pemberton (Corporate 
  Broking)                                                020 7886 2500 
 
 RBC Capital Markets                                      020 7653 4000 
 Pierre Schreuder or Ema Jakasovic 
 Buchanan 
  Sophie McNulty, Steph Watson, Patrick Hanrahan 
  www.buchanan.uk.com                                     020 7466 5000 
 

This information is provided by RNS

The company news service from the London Stock Exchange

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