RNS Number:4765Z
Cellcast plc
02 July 2007

Press Release                                                       2 July 2007

                                  Cellcast plc
                         ("Cellcast" or "the Company")

                  Secured Convertible Loan and Issue of Equity

Cellcast plc (AIM: CLTV), the global interactive digital broadcaster, announces
that it has entered into a secured convertible loan agreement of up to #2
million with the Headstart Funds ("Headstart").

These additional funds will be used to strengthen the ongoing working capital
position of the Company and to support further investment in the Group's
technology platform and more specifically for the continued funding of
Cellcast's User Generated Content business Sumo.tv.  It is the intention of the
Directors to release shareholder value by spinning off the Sumo business at a
later stage.

The facility, which is secured by charges over available assets of the Company,
is available for a term of two years, with interest payable at a rate of 9 per
cent per annum, with the first tranche of #500,000 to be drawn down on 4 July
2007.

Headstart has the option to convert any part of the loan which is outstanding
into equity at any time for a period of 360 days from the date that tranche of
the loan was made available at 95 per cent of the lowest bid price of the
Company's shares during the 15 trading days preceding the conversion date.
Unless previously repaid or converted, each tranche is repayable not later than
360 days after draw down.

Headstart has been issued five year warrants in respect of 2,000,000 Ordinary
Shares of the Company at an exercise price of 8.8 pence per share.

The Company has also issued and allotted 625,000 new Ordinary Shares of 3 pence
each to Headstart at a price of 8 pence per share as part of the arrangement.
Application will be made for the 625,000 new Ordinary shares, which rank pari
passu with the existing shares, to be admitted to trading on AIM.

Following this notification, the total number of shares in issue stands at
62,592,584.

                                    - Ends -

For further information:
Cellcast plc
Andrew Wilson, CEO                                    Tel: +44 (0) 20 7190 0300
andrew@cellcast.tv                                              www.cellcast.tv

HB Corporate
Edward Hutton / Rachel Kane                           Tel: +44 (0) 20 7510 8600
e.hutton@hbcorporate.co.uk                                www.hbcorporate.co.uk

Media enquiries:
Abchurch
Gareth Mead / Joanne Shears                           Tel: +44 (0) 20 7398 7700
gareth.mead@abchurch-group.com                           www.abchurch-group.com



Notes to Editors:

Cellcast plc

Cellcast plc (AIM:CLTV) is a leading international provider of participation
television applications and interactive mobile content in the fast-growing
multi-platform digital entertainment sector. Headquartered in London, with
associated operations in Paris, Beirut, Mumbai, Miami, Hong Kong and Sao Paolo,
Cellcast's applications and programming are distributed on the Sky Digital and
Freeview platforms in the UK and broadcast partners include Canal+ in France;
Future TV, Dubai Television and Rotana TV in the Middle East; Zee TV, STAR TV
and Sahara TV in India; TVS-3 in China; TV3 in Malaysia; and Rede TV, TV Gazetta
and TV Banderantes in Brazil.

Cellcast plc joined the AIM market of the London Stock Exchange in 2005.


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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