RNS Number:0953H
Cellcast plc
02 August 2006


Press Release                                                      2 August 2006

                                  Cellcast plc

                         ("Cellcast" or "the Company")

                                 Trading Update


Further to the trading updates issued by the Company on 2 June and 14 July 2006,
Cellcast announces that it has achieved revenues for the six month period ended
30 June 2006 of approximately #9.0 million, a 50% increase on the same period
last year.  As previously announced, due to the unforeseen consequences of the
changes made to Sky's Electronic Programming Guide ("EPG") in the first quarter
of this year, Cellcast is expecting to report an EBITDA loss of approximately
#1.5 million for the six month period ended 30 June 2006.

The Company has moved quickly to counter the effect of the EPG changes and the
Directors believe that UK operations are likely to return to profitability in
the second half of 2006.

The Directors also believe that good progress has been achieved in the
development of Cellcast's international operations which, from a negligible base
last year, accounted for some 20% of revenues in the first half of 2006.
Building on momentum from the second quarter and with growth being achieved in
established operations including in South America, India and China, and the
recent launch of initiatives in South East Asia, the Directors expect that the
Company's international operations will represent a rapidly growing and more
substantial proportion of overall revenues in the second half of 2006.


                                    - Ends -


For further information:
 Cellcast plc
 Andrew Wilson, CEO                                    Tel: +44 (0) 20 7190 0300
 andrew@cellcast.tv                                              www.cellcast.tv

 Daniel Stewart & Company Plc
 Lindsay Mair / Marc Young, Corporate Finance          Tel: +44 (0) 20 7776 6550
 marc.young@danielstewart.co.uk                          www.danielstewart.co.uk

Media enquiries:
 Abchurch
 Henry Harrison-Topham / Gareth Mead                   Tel: +44 (0) 20 7398 7710
 henry.ht@abchurch-group.com                              www.abchurch-group.com


Notes to Editors:

Cellcast plc

Cellcast plc is a leading international provider of participation television
applications and interactive mobile content in the fast-growing multi-platform
digital entertainment sector. Headquartered in London, with associated
operations in Paris, Beirut, Mumbai, Hong Kong and Buenos Aires, Cellcast's
applications and programming are distributed on the Sky Digital platform in the
UK and broadcast partners include Canal+ in France; STB in Ukraine; Future TV,
Dubai Television and Rotana TV in the Middle East; Zee TV and Star TV in India;
TVS-3 in China; Telefe in Argentina; and TeleAmazonas in Ecuador.

Cellcast's revenues streams are independent of both advertising and subscription
fees. With a network of revenue sharing agreements with telecommunications
carriers and aggregators across five continents, Cellcast receives a share of
the call revenue every time a consumer uses a mobile or fixed-line phone to
participate in its interactive entertainment, revenue which is retained or
shared with its broadcast partners. Cellcast's programme formats and proprietary
Interactive Platform (CIP) also facilitate delivery of content to mobile phones,
the internet and broadband-delivered IPTV. This enables viewers to continue
participating in a programme away from the TV, generating 24/7 revenue
opportunities. In May 2006, Cellcast announced the launch of a range of new
interactive entertainment services on Freeview's digital terrestrial television
(DTT) platform in the UK which included a breakthrough in interactive TV
technology.

Cellcast plc joined the AIM market (AIM) of the London Stock Exchange on 21
September 2005.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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