Cello Group plc Cello's Talking Taboos
September 19 2012 - 2:01AM
RNS Non-Regulatory
TIDMCLL
Cello Group plc
19 September 2012
For Immediate Release 19 September 2012
Cello Group plc
("Cello", or "the Group")
Launch of Cello's Talking Taboos Results &
Recommendations
Cello Group plc (AIM: CLL), the health focused insight and
strategic marketing Group, is launching the results of its social
responsibility programme 'Talking Taboos'.
Talking Taboos is a campaigning brand that aims to tackle health
and social issues using Cello's experience and resources in the
healthcare space. It will focus on areas where embarrassment, fear
or ignorance prevents sufferers from seeking help.
On October 23 2012, Cello will reveal the results of a
ground-breaking yearlong research study working in partnership with
YoungMinds, the UK's leading children and young people's mental
health and wellbeing charity. The research used a suite of services
including advanced qualitative research, professional online
community forums, social media discourse research integrated with a
nationally representative quantitative sample of 2,500. It explores
perceptions of young people who self-harm and whether they are
receiving the help they so desperately need.
The study demonstrates Cello's expertise in the health sector
and its commitment to stimulating discourse around pressing health
and social issues. The Group has pooled its extensive knowledge and
expertise with specific audiences, healthcare professionals, GP's,
young people, teachers and parents to contribute to a 'whole
community' view. In conjunction with YoungMinds, it will form the
basis for a series of clear recommendations on how to relieve the
suffering and distress experienced by those affected. Cello's
communications team, led by Leith Group's Stripe Communications,
will manage the media launch, targeting mainstream and health
professional press as well as relevant online and social media
channels. It will provide context for the growing national debate
around self-harm and offer guidance and recommendations on how to
better support those affected. The programme is being led by
Vincent Nolan, Managing Partner of Cello Group and Founder of
2CV.
Mark Scott, Cello Group CEO, said:
"Talking Taboos is a great opportunity for us to show our
ability to contribute to the wider social health debate by
utilising our expertise in the Health sector and our market leading
research and communications capabilities.
"It is also an ideal way for our companies to demonstrate their
abilities and talents and work across the Group to deliver a
comprehensive integrated project that will inform the way that
self-harm is handled."
Enquiries:
Cello Group plc (www.cellogroup.com)
Mark Scott, Chief Executive 020 7812 8460
Vincent Nolan, Group Managing Partner 020 7655 9900
Cenkos
Bobbie Hilliam/Stephen Keys 020 7397 8900
Buchanan
Mark Edwards/Nicola Cronk/Clare Akhurst 020 7466 5000
Notes to Editors (www.cellogroup.com)
The launch event will be chaired by Claire Perry MP, at
Portcullis House in the Houses of Parliament. For an invitation to
the launch, or a copy of the report, contact
talkingtaboos@stripecom.co.uk
About Cello
Cello is an insight and strategic marketing group.
The Group's strategy is to create value for shareholders by
building an international marketing advisory business able to
advise blue chip clients globally, with a primary focus on the
pharmaceutical sector, along with other high margin client
sectors.
Cello has annualised revenues in excess of GBP130m, annualised
gross profit in excess of GBP65m and employs over 700 professional
staff.
About YoungMinds
YoungMinds is the UK's leading charity committed to improving
the emotional well-being and mental health of children and young
people and empowering their parents and carers. Driven by their
experiences we campaign, research and influence policy and
practice. We also provide expert knowledge to professionals,
parents and young people through our parents helpline, online
resources, training and development, outreach work and
publications. For further information visit
www.youngminds.org.uk
This information is provided by RNS
The company news service from the London Stock Exchange
END
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