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RNS Number:6032S
Hot Tuna (International) plc
13 October 2005

13th October 2005



                          Hot Tuna (International) PLC

                         ("Hot Tuna" or "The Company")



                  Hot Tuna Appoints Sports Vision to implement

                             Pan European Campaign



Hot Tuna (International) PLC (AIM:HTT) has appointed Sports Vision, the leading
European surf marketing agency, to implement a Pan European marketing campaign.
The campaign repositions Hot Tuna as a leading surf and lifestyle brand across
Europe. This will be achieved through establishing a team of Hot Tuna pro
surfers, event sponsorship and core marketing in surf magazines as well as
broader life style publications.



Marketing activities will capitalise on Hot Tuna's Australian surf heritage, its
iconic piranha logo and will enhance Hot Tuna's profile as one of the original
global surf brands.



London based Sports Vision, is one of Europe's leading surf and action sports
marketing companies offering a diverse range of skills that include all aspects
of marketing, promotion and event management for both brands, tours and
individual events.   In addition to their extensive worldwide experience, Sports
Vision currently works on the management and marketing of the following events
in Europe: Boardmasters surf and skate festival, British Professional Surf
Association professional competition tour, Natural Born Riders Tours skate,
snowboard and ski tours.



Commenting on the new appointment, Julian Topham, Director of Sports Vision, "
The Hot Tuna Piranha Logo has global recognition and it is great to be working
with such and established brand.   We are excited about the prospects for growth
across Europe based on what has been achieved to date in other territories."



Ranjit Murugason, Chairman, Hot Tuna stated, 'Working with Sports Vision is a
great endorsement for Hot Tuna as we push the business across Europe.  Part of
our rationale for listing on AIM was to enable us to fund activities that would
better position Hot Tuna's brand globally. We feel that this appointment is the
right step towards achieving this.'



Hot Tuna listed on AIM 23 September 2005, having raised #1.9m at 50p and current
market capitalization is #21m.  On admission it was stated that the proceeds of
the listing would be used to expand the number of licensees it has on a world
wide basis, enhance the brand positioning and increase the support it provides
current licensees to increase market share.









- Ends -



For further information, please contact:


Hot Tuna (International) PLC Ranjit   Nabarro Wells        Parkgreen Communications
Murugason, Chairman                   Hugh Oram            Justine Howarth / Victoria Thomas
+44 20 7016 9466                      +44 20 7710 7400     +44 20 7493 3713
ranjit@hottuna.com.au                                      justine.howarth@parkgreenmedia.com







Notes to Editors



Hot Tuna (International) PLC listed on AIM on 23 September 2005 (AIM: HTT).  It
is the licensor, manager, marketer and owner of the Hot Tuna brand of surf
lifestyle apparel and accessories.  The Company acquired the brand in June 2005
and the surf lifestyle market includes: board shorts, t-shirts, hats, swimwear,
backpacks and bags, surf hardware, eyewear, footwear and jewellery.



As custodian of the Hot Tuna brand, the Company intends to control the
distribution, quality and marketing of its products on a global scale and ensure
that the best products are produced.  The brand will be developed through the
appointment of local licensees in individual countries that have the relevant
experience to develop and gain competitive advantage for the brand in their own
national markets.  The Company has exclusive licensees in Australia, New
Zealand, the United States, Mexico and Canada.  In addition, the company has
non- exclusive licensing arrangements in a number of countries including
Malaysia, Singapore, Thailand, Korea and Japan.




                      This information is provided by RNS
            The company news service from the London Stock Exchange
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