TIDMCBRY 
 
RNS Number : 6114G 
UBS AG (EPT) 
03 February 2010 
 

 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
                      WITH RECOGNISED INTERMEDIARY STATUS 
                      DEALING IN A CLIENT-SERVING CAPACITY 
                       (Rule38.5(a) of the Takeover Code) 
 
1.         KEY INFORMATION 
 
+------------------------------+----------------------------------------------+ 
| Name of exempt principal     | UBS AG London Branch                         | 
| trader                       |                                              | 
+------------------------------+----------------------------------------------+ 
| Company dealt in             | Cadbury plc                                  | 
+------------------------------+----------------------------------------------+ 
| Class of relevant security   | 10p ordinary  (GB00B2PF6M70)                 | 
| to which the dealings being  |                                              | 
| disclosed relate(Note 1)     |                                              | 
+------------------------------+----------------------------------------------+ 
| Date of dealing              | 02 February 2010                             | 
+------------------------------+----------------------------------------------+ 
 
 
2.         DEALINGS(Note 2) 
 
(a)        Purchases and sales 
 
+-------------------------+------------------------+--------------------------+ 
| Total number of         | Highest price          | Lowest price paid(Note   | 
| securities purchased    | paid(Note 3)           | 3)                       | 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
| 1887716                 | 10.09617        EUR    | 8.33000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
 
 
+-------------------------+------------------------+--------------------------+ 
| Total number of         | Highest price          | Lowest price             | 
| securities sold         | received(Note 3)       | received(Note 3)         | 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
| 743488                  | 10.09617        EUR    | 8.33500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
 
(b)        Derivatives transactions (other than options) 
 
+--------------+-----------------+-----------------------+---------------------+ 
| Product      | Long/short(Note | Number of             | Price per unit(Note | 
| name,        | 4)              | securities(Note 5)    | 3)                  | 
| e.g. CFD     |                 |                       |                     | 
+--------------+-----------------+-----------------------+---------------------+ 
| CFD          | Short           | 735000                | 8.401055        GBP | 
+--------------+-----------------+-----------------------+---------------------+ 
| CFD          | Short           | 15000                 | 8.359182        GBP | 
+--------------+-----------------+-----------------------+---------------------+ 
| CFD          | Short           | 324849                | 8.37541799          | 
|              |                 |                       | GBP                 | 
+--------------+-----------------+-----------------------+---------------------+ 
| CFD          | Short           | 59287                 | 13.41399997         | 
|              |                 |                       | USD                 | 
+--------------+-----------------+-----------------------+---------------------+ 
 
 
(c)        Options transactions in respect of existing securities 
(i)         Writing, selling, purchasing or varying 
 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
| Product      | Writing,    | Number of    | Exercise | Type,e.g. | Expiry | Option        | 
| name,        | selling,    | securities   | price    | American, | date   | money         | 
| e.g. call    | purchasing, | to which the |          | European  |        | paid/received | 
| option       | varying     | option       |          | etc.      |        | per unit(Note | 
|              | etc.        | relates(Note |          |           |        | 3)            | 
|              |             | 5)           |          |           |        |               | 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
|              |             |              |          |           |        |               | 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
 
(ii)        Exercising 
 
+-------------------------+------------------------+--------------------------+ 
| Product name, e.g. call | Number of securities   | Exercise price per       | 
| option                  |                        | unit(Note 3)             | 
+-------------------------+------------------------+--------------------------+ 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
 
 
3.         OTHER INFORMATION 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
+------------------------------------------------------------------------------+ 
| Full details of any agreement, arrangement or understanding between the      | 
| person disclosing and any other person relating to the voting rights of any  | 
| relevant securities under any option referred to on this form or relating to | 
| the voting rights or future acquisition or disposal of any relevant          | 
| securities to which any derivative referred to on this form is referenced.   | 
| If none, this should be stated.                                              | 
+------------------------------------------------------------------------------+ 
|                                                                              | 
|                                                                              | 
|                                                                              | 
+------------------------------------------------------------------------------+ 
 
 
 
+--------------------------------------------+---------------------------------+ 
| Date of disclosure                         | 03 February 2010                | 
+--------------------------------------------+---------------------------------+ 
| Contact name                               | Stacy Otieno                    | 
+--------------------------------------------+---------------------------------+ 
| Telephone number                           | +44 (0)20 7568 9289             | 
+--------------------------------------------+---------------------------------+ 
| Name of offeree/offeror with which         | Cadbury Plc                     | 
| connected                                  |                                 | 
+--------------------------------------------+---------------------------------+ 
| Nature of connection (Note 6)              | Connected Advisor               | 
+--------------------------------------------+---------------------------------+ 
 
 
Notes 
 
The Notes on Form 38.5(a) can be viewed on the Takeover Panel's website 
atwww.thetakeoverpanel.org.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 EMMBBGDDRUGBGGX 
 

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