TIDMCBRY 
 
RNS Number : 5365G 
UBS AG (EPT) 
02 February 2010 
 

                                                                    FORM 38.5(b) 
 
                 DEALINGS BY CONNECTED EXEMPT PRINCIPAL TRADERS 
            WITHOUT RECOGNISED INTERMEDIARY STATUS, OR WITH RI STATUS 
                  BUT NOT DEALING IN A CLIENT-SERVING CAPACITY 
                      (Rule 38.5(b) of the Takeover Code) 
 
 
1.         KEY INFORMATION 
 
+------------------------------+----------------------------------------------+ 
| Name of exempt principal     | UBS AG London Branch                         | 
| trader                       |                                              | 
+------------------------------+----------------------------------------------+ 
| Company dealt in             | Cadbury                                      | 
+------------------------------+----------------------------------------------+ 
| Class of relevant security   | 10p Ord  (GB00B2PF6M70)                      | 
| to which the dealings being  |                                              | 
| disclosed relate(Note 1)     |                                              | 
+------------------------------+----------------------------------------------+ 
| Date of dealing              | 01 February 2010                             | 
+------------------------------+----------------------------------------------+ 
 
 
2.         INTERESTS, SHORT POSITIONS AND RIGHTS TO SUBSCRIBE 
 
(a)        Interests and short positions (following dealing) in the class of 
relevant security dealt in(Note 2) 
 
+------------------------------+-----------------------------+-----------------------+ 
|                              |            Long             |        Short          | 
|                              |                             |                       | 
+------------------------------+-----------------------------+-----------------------+ 
|                              | Number                      | Number                | 
|                              | (%)                         | (%)                   | 
+------------------------------+-----------------------------+-----------------------+ 
| (1) Relevant securities      | 4326003        0.31%        | 0        0.00%        | 
|                              |                             |                       | 
+------------------------------+-----------------------------+-----------------------+ 
| (2) Derivatives (other than  | 0                     0.00% | 0        0.00%        | 
| options)                     |                             |                       | 
|                              |                             |                       | 
+------------------------------+-----------------------------+-----------------------+ 
| (3) Options and agreements   | 0                     0.00% | 0        0.00%        | 
| to purchase/sell             |                             |                       | 
|                              |                             |                       | 
+------------------------------+-----------------------------+-----------------------+ 
| Total                        | 4326003        0.31%        | 0        0.00%        | 
|                              |                             |                       | 
+------------------------------+-----------------------------+-----------------------+ 
 
(b)        Interest and short positions in relevant securities of the company, 
other than the class dealt in(Note 2) 
 
+------------------------------+----------------------+-----------------------+ 
| Class of relevant security:  |        Long          |        Short          | 
|                              |                      |                       | 
+------------------------------+----------------------+-----------------------+ 
|                              | Number               | Number                | 
|                              | (%)                  | (%)                   | 
+------------------------------+----------------------+-----------------------+ 
| (1) Relevant securities      |                      |                       | 
|                              |                      |                       | 
+------------------------------+----------------------+-----------------------+ 
| (2) Derivatives (other than  |                      |                       | 
| options)                     |                      |                       | 
|                              |                      |                       | 
+------------------------------+----------------------+-----------------------+ 
| (3)Options and agreements to |                      |                       | 
| purchase/sell                |                      |                       | 
|                              |                      |                       | 
+------------------------------+----------------------+-----------------------+ 
| Total                        |                      |                       | 
|                              |                      |                       | 
+------------------------------+----------------------+-----------------------+ 
 
(c)        Rights to subscribe(Note 2) 
 
+------------------------------+----------------------------------------------+ 
| Class of relevant security:  | Details                                      | 
|                              |                                              | 
+------------------------------+----------------------------------------------+ 
|                              |                                              | 
+------------------------------+----------------------------------------------+ 
 
 
3.         DEALINGS(Note 3) 
 
(a)        Purchases and sales 
 
+-------------------------+------------------------+--------------------------+ 
| Purchase/sale           | Number of securities   | Price per unit(Note 4)   | 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 5920                   | 8.27000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 1393                   | 8.27500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 8179                   | 8.28000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 1424                   | 8.28500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 5661                   | 8.29500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 12225                  | 8.30000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 19257                  | 8.30500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Buy                     | 5770                   | 8.32000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 4983                   | 8.26000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 488                    | 8.28500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 9430                   | 8.29500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 4561                   | 8.30000        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 37009                  | 8.30500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| Sell                    | 3358                   | 8.32500        GBP       | 
+-------------------------+------------------------+--------------------------+ 
| TOTAL BUY :             | 59829                  |                          | 
+-------------------------+------------------------+--------------------------+ 
| TOTAL SALE :            | 59829                  |                          | 
+-------------------------+------------------------+--------------------------+ 
 
 
(b)        Derivatives transactions (other than options) 
 
+--------------+-----------------+-----------------------+---------------------+ 
| Product      | Long/short(Note | Number of             | Price per unit(Note | 
| name,        | 5)              | securities(Note 6)    | 4)                  | 
| e.g. CFD     |                 |                       |                     | 
+--------------+-----------------+-----------------------+---------------------+ 
|              |                 |                       |                     | 
+--------------+-----------------+-----------------------+---------------------+ 
 
 
 
(c)        Options transactions in respect of existing securities 
(i)         Writing, selling, purchasing or varying 
 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
| Product      | Writing,    | Number of    | Exercise | Type,e.g. | Expiry | Option        | 
| name,        | selling,    | securities   | price    | American, | date   | money         | 
| e.g. call    | purchasing, | to which the |          | European  |        | paid/received | 
| option       | varying     | option       |          | etc.      |        | per unit(Note | 
|              | etc.        | relates(Note |          |           |        | 4)            | 
|              |             | 6)           |          |           |        |               | 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
|              |             |              |          |           |        |               | 
+--------------+-------------+--------------+----------+-----------+--------+---------------+ 
 
 
(ii)        Exercising 
 
+-------------------------+------------------------+--------------------------+ 
| Product name, e.g. call | Number of securities   | Exercise price per       | 
| option                  |                        | unit(Note 4)             | 
+-------------------------+------------------------+--------------------------+ 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
 
(d)        Other dealings (including new securities)(Note 3) 
 
+-------------------------+------------------------+--------------------------+ 
| Nature of               | Details                | Price per unit (if       | 
| transaction(Note 7)     |                        | applicable)(Note 4)      | 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
|                         |                        |                          | 
|                         |                        |                          | 
+-------------------------+------------------------+--------------------------+ 
 
 
 
 
 
 
 
 
 
 
 
 
 
4.         OTHER INFORMATION 
 
Agreements, arrangements or understandings relating to options or derivatives 
 
 
+------------------------------------------------------------------------------+ 
| Full details of any agreement, arrangement or understanding between the      | 
| person disclosing and any other person relating to the voting rights of any  | 
| relevant securities under any option referred to on this form or relating to | 
| the voting rights or future acquisition or disposal of any relevant          | 
| securities to which any derivative referred to on this form is referenced.   | 
| If none, this should be stated.                                              | 
+------------------------------------------------------------------------------+ 
|                                                                              | 
|                                                                              | 
|                                                                              | 
+------------------------------------------------------------------------------+ 
 
 
Is a Supplemental Form 38.5(b) attached?(Note 8) YES/NO 
 
 
+--------------------------------------------+---------------------------------+ 
| Date of disclosure                         | 02 February 2010                | 
+--------------------------------------------+---------------------------------+ 
| Contact name                               | Stacy Otieno                    | 
+--------------------------------------------+---------------------------------+ 
| Telephone number                           | +44 (0)20 7568 9289             | 
+--------------------------------------------+---------------------------------+ 
| Name of offeree/offeror with which         | Cadbury Plc                     | 
| connected                                  |                                 | 
+--------------------------------------------+---------------------------------+ 
| Nature of connection(Note 9)               | Connected Adviser               | 
+--------------------------------------------+---------------------------------+ 
 
 
Notes 
 
The Notes on Form 38.5(b) can be viewed on the Takeover Panel's website 
atwww.thetakeoverpanel.org.uk 
 
This information is provided by RNS 
            The company news service from the London Stock Exchange 
   END 
 
 EMMBBGDDLUGBGGD 
 

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