Rajar Results
August 01 2002 - 7:09AM
UK Regulatory
RNS Number:4248Z
Capital Radio PLC
01 August 2002
Capital Radio strengthens position in
competitive London market
1 August 2002
Capital Radio today announces the following results in the latest RAJAR (Wave 2,
2002):
* The Capital Radio Group reports a reach of 28% (28% Wave 1, 2002),
around 8 million listeners.
* The Capital FM Network's reach is 29% (30% Wave 1, 2002) with a market
share of 12.0% (12.1% Wave 1, 2002).
* The Capital Gold Network, which includes Capital Gold Manchester for
the first time, records a reach of 9% (9% Wave 1, 2002), with market
share rising to 3.0% (2.8% Wave 1, 2002).
* The Century FM Network's reach is 16% (17% Wave 1, 2002) whilst market
share is 5.9% (6.0% Wave 1, 2002).
* Capital Radio in London is performing strongly in a competitive
marketplace, increasing commercial share to 28.1% (25.8 % Wave 1, 2002)
and market share to 15.1% (14.9 % Wave 1, 2002). The reach is steady at
33% (33% Wave 1, 2002).
* 95.8 Capital FM is the only commercial radio station in London to
increase reach and share in this survey period. The station's reach rises
to 27% (26% Wave 1, 2002) and commercial share increases to 19.2% (17.2%
Wave 1, 2002). Market share also rises to 10.3% (10.0% Wave 1, 2002).
* Capital Gold has seen its reach rise to 13% (12% Wave 1, 2002), with
market share at 3.5% (3.9% Wave 1, 2002).
* Xfm's increases commercial share to 2.4% (1.9% Wave 1, 2002) and market
share rises to 1.3% (1.1% Wave 1, 2002). Reach is stable at 4% (4% Wave
1, 2002).
Notes:
1. All figures refer to adults 15+
2. The Capital FM Network comprises of 95.8 Capital FM (London), BRMB
(Birmingham), Red Dragon FM (South Wales), Southern FM (Sussex), Power FM, Ocean
FM (Hampshire), Beat 106 (Glasgow), FOX FM (Oxford), Invicta FM (Kent).
2. RAJAR (Radio Joint Audience Research Ltd) manages the UK's agreed
system of radio audience measurement. It is jointly owned by the CRCA
(Commercial Radio Companies Association) and by the BBC.
Enquiries:
Capital Radio plc
Catherine Fallon
020 7766 6802
Finsbury Group plc
James Leviton
020 7251 3801
RAJAR - SUMMARY OF CAPITAL STATIONS/BRANDS
Total Capital Radio Group RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 8,233 8,324 8,143 8,066
7,959
% Reach 29 29 29 28
28
Total Hours 84,176 85,488 80,607 78,605
76,456
Capital FM Network RAJAR RAJAR RAJAR RAJAR
RAJAR
(Inc. Beat 106) Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 5,734 5,814 5,770 5,644
5,534
% Reach 30 31 30 30
29
Total Hours 54,660 55,628 52,915 51,976
49,682
Market Share 13.1 13.0 12.4 12.1
12.0
Commercial share 24.7 24.4 23.8 23.5
22.9
Capital Gold Network RAJAR RAJAR RAJAR RAJAR
RAJAR
(Inc. Capital Gold Manchester for Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
Wave2, 2002)
2001 2001 2001 2002
2002
Weekly Reach 1,546 1,535 1,559 1,635
1,710
% Reach 10 10 10 10
9
Total Hours 12,795 11,913 11,227 11,577
12,102
Market Share 3.6 3.3 3.1 3.2
3.0
Commercial share 6.9 6.3 6.0 6.2
5.8
Century FM Network RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 1,514 1,577 1,534 1,569
1,531
% Reach 16 17 16 17
16
Total Hours 13,069 14,226 13,227 12,236
12,016
Market Share 6.5 6.9 6.4 6.0
5.9
Commercial share 13.6 14.5 13.7 13.1
12.8
Capital Radio London RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 3,629 3,584 3,577 3,436
3,429
% Reach 35 35 35 33
33
Total Hours 37,358 35,933 35,634 34,815
31,565
Market Share 16.2 15.6 15.2 14.9
15.1
Commercial share 28.0 26.9 27.3 25.8
28.1
95.8 Capital FM RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 2,832 2,903 2,951 2,695
2,760
% Reach 28 28 29 26
27
Total Hours 25,579 25,088 25,501 23,256
21,568
Market Share 11.1 10.9 10.9 10.0
10.3
Commercial share 19.2 18.8 19.5 17.2
19.2
Capital Gold London RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 1,177 1,181 1,203 1,285
1,328
% Reach 11 11 12 12
13
Total Hours 7,790 7,301 7,195 8,975
7,342
Market Share 3.4 3.2 3.1 3.9
3.5
Commercial share 5.8 5.5 5.5 6.7
6.5
104.9 Xfm London RAJAR RAJAR RAJAR RAJAR
RAJAR
Wave 2 Wave 3 Wave 4 Wave 1
Wave 2
2001 2001 2001 2002
2002
Weekly Reach 494 443 450 441
366
% Reach 5 4 4 4
4
Total Hours 3,989 3,543 2,939 2,585
2,655
Market Share 1.7 1.5 1.3 1.1
1.3
Commercial share 3.0 2.7 2.3 1.9
2.4
This information is provided by RNS
The company news service from the London Stock Exchange
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