Nature Bites Back in Activision Publishing's Newly Released Cabela's Dangerous Hunts 2009
September 23 2008 - 8:30AM
PR Newswire (US)
SANTA MONICA, Calif., Sept. 23 /PRNewswire-FirstCall/ -- Be
afraid... very afraid. Activision Publishing, Inc. (NASDAQ:ATVI)
today released Cabela's Dangerous Hunts 2009 for the Xbox 360(R)
video game and entertainment system from Microsoft, PLAYSTATION(R)3
and PlayStation(R)2 computer entertainment systems, and Wii(TM),
rendering no hunter safe amidst scores of savage animals in the
world's most treacherous hunting locales. The latest title in the
best-selling Cabela's Dangerous Hunts franchise turns the food
chain upside down, where you will need to rely on precision
shooting and quick reflexes to make it out of the wilderness alive.
Cabela's Dangerous Hunts 2009 is all about nonstop danger and fast
action - this is a thrilling hunting experience for both hunting
enthusiasts and first-person action fans. The stats speak for
themselves: the game has 25 of the world's most dangerous animals,
including lions, grizzly bears, Cape buffalo, rhino, jaguars and
more in 9 exotic, rugged locations like the South American jungle,
Alaskan wilderness, and the Russian tundra. To top it off,
ferocious beasts aren't the only way you can meet your maker - you
must survive plane crashes and boat down treacherous rivers, as
well as avoid avalanches, stampedes, and piranha-infested waters.
"We've created an intense wilderness experience where hunting for
sport is taken to a new level," said Dave Oxford, Activision
Publishing. "The onslaught of danger is relentless. The question
is, how long can you survive?" You play as Flint Abrahams, a
seasoned big game hunter on a quest to hunt the world's deadliest
trophies. Equipped with Cabela's gear, the most respected outdoor
recreation brand in the world, one would think the odds are on your
side. But no one has even seen animals this fierce - they will
charge you if you miss your shot, then you will be forced to fight
them via melee defense. But pay attention, nearby animals may join
the attack, which means dire consequences for those without the
requisite combination of brawn and pinpoint shooting ability.
Cabela's Dangerous Hunts 2009 will also feature a wide variety of
gameplay modes, including fan favorite Action Zone, where the
player will fight off waves of surprise animal attacks, and Bonus
Hunt Mode, where you use the skills you gained in a series of
intense hunting challenges. Cabela's Dangerous Hunts 2009 is
available for $39.99 for Xbox 360(R) video game and entertainment
system from Microsoft, PLAYSTATION(R)3 computer entertainment
system, and Wii(TM), and $29.99 for PlayStation(R)2 computer
entertainment system. For more information visit
http://www.activision.com/. Cabela's Cabela's Incorporated,
headquartered in Sidney, Nebraska, is a leading specialty retailer,
and the world's largest direct marketer, of hunting, fishing,
camping and related outdoor merchandise. Since the Company's
founding in 1961, Cabela's has grown to become one of the most
well-known outdoor recreation brands in the world, and has long
been recognized as the World's Foremost Outfitter. Through Cabela's
growing number of retail stores and its well-established direct
business, it offers a wide and distinctive selection of
high-quality outdoor products at competitive prices while providing
superior customer service. Cabela's also issues the Cabela's CLUB
Visa credit card, which serves as its primary customer loyalty
rewards program. Cabela's stock trades on the New York Stock
Exchange under the symbol "CAB." About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing,
Inc. is a leading worldwide developer, publisher and distributor of
interactive entertainment and leisure products. Activision
Publishing maintains operations in the U.S., Canada, the United
Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the
Netherlands, Australia, Japan and South Korea. More information
about Activision Publishing and its products can be found on the
company's website, http://www.activision.com/. Cautionary Note
Regarding Forward-looking Statements: Information in this press
release that involves Activision Publishing's expectations, plans,
intentions or strategies regarding the future are forward-looking
statements that are not facts and involve a number of risks and
uncertainties. Activision Publishing generally uses words such as
"outlook", "will," "could," "would," "might," "remains," "to be,"
"plans," "believes", "may", "expects," "intends," "anticipates,"
"estimate," future," "plan," "positioned," "potential," "project,"
"remain," "scheduled," "set to," "subject to," "upcoming" and
similar expressions to help identify forward-looking statements.
Factors that could cause Activision Publishing's actual future
results to differ materially from those expressed in the
forward-looking statements set forth in this release include, but
are not limited to, sales of Activision Publishing's titles, shifts
in consumer spending trends, the seasonal and cyclical nature of
the interactive game market, Activision Publishing's ability to
predict consumer preferences among competing hardware platforms
(including next-generation hardware), declines in software pricing,
product returns and price protection, product delays, retail
acceptance of Activision Publishing's products, adoption rate and
availability of new hardware and related software, industry
competition, rapid changes in technology and industry standards,
protection of proprietary rights, litigation against Activision
Publishing, maintenance of relationships with key personnel,
customers, vendors and third-party developers, domestic and
international economic, financial and political conditions and
policies, foreign exchange rates, integration of recent
acquisitions and the identification of suitable future acquisition
opportunities, Activision Blizzard's success in integrating the
operations of Activision Publishing and Vivendi Games in a timely
manner, or at all, and the combined company's ability to realize
the anticipated benefits and synergies of the transaction to the
extent, or in the timeframe, anticipated. Other such factors
include additional risk factors identified in Activision Blizzard's
most recent annual report on Form 10-K and any subsequent quarterly
reports on Form 10-Q. The forward-looking statements in this
release are based upon information available to Activision
Publishing and Activision Blizzard as of the date of this release,
and neither Activision Publishing nor Activision Blizzard assumes
any obligation to update any such forward-looking statements.
Forward-looking statements believed to be true when made may
ultimately prove to be incorrect. These statements are not
guarantees of the future performance of Activision Publishing or
Activision Blizzard and are subject to risks, uncertainties and
other factors, some of which are beyond its control and may cause
actual results to differ materially from current expectations.
(C)2008 Activision Publishing, Inc. Activision is a registered
trademark of Activision Publishing, Inc. "PlayStation",
"PLAYSTATION" and "PS" Family logo are registered trademarks of
Sony Computer Entertainment Inc. (C) 2008 Microsoft Corporation.
All rights reserved. Microsoft, Xbox, Xbox 360, Xbox LIVE and the
Xbox logos are trademarks of the Microsoft group of companies and
are used under license from Microsoft. Wii and Nintendo DS are
trademarks of Nintendo. (C) 2006 Nintendo. All other trademarks and
trade names are the properties of their respective owners. Contact:
Jennifer Varon Sandbox Strategies 212.213.2451 x 227 DATASOURCE:
Activision Publishing, Inc. CONTACT: Jennifer Varon, Sandbox
Strategies for Activision, +1-212-213-2451 ext. 227, Web Site:
http://www.activision.com/
Copyright