RNS Number:7641Q
Blue Star Mobile Group plc
02 September 2005


For Immediate Release
2 September 2005

                          Blue Star Mobile Group PLC:
                                 Contract Gain

T-Mobile Football Game 'Unique Mr Woo Keepy Uppy Challenge'

Blue Star Mobile Group PLC ("Blue Star" or " the Company"), the AIM listed
provider of entertainment and promotional content via mobile phones, announces
that it has been awarded a contract from T-Mobile for an undisclosed amount, to
provide a new mobile java game called Mr. Woo Keepy Uppy Challenge, on an
exclusive basis.

The game uses Mr. Woo, T-Mobile's very own football juggling entertainer, as the
main character. Blue Star has produced the game and provided a complete solution
by managing the game delivery, directly to T-Mobile.

The contract represents the first time that Blue Star has created a bespoke game
for T-Mobile. The game was launched at the end of August 2005 as part of the
launch of F.C. T-Mobile, a virtual football club found at www.t-mobile.co.uk/fc,
offering a mix of football information and games to keep fans of all clubs
entertained throughout the season. The game is being promoted through this
website and through the match-day programmes at T-Mobile sponsored clubs.

The objective of the game is to keep the ball in the air for as long as
possible, using Mr. Woo's head, shoulders, knees and feet. The longer the ball
stays in the air, the more points are scored. There are three levels to the game
to ensure both the casual gamer to serious player can enjoy it equally.

Said Toby Hester, Sponsorship Manager, T-Mobile: "Mr. Woo Keepy Uppy Challenge,
produced by Blue Star Mobile, is a key part of our strategy to bring the brand
to life through F.C.  T-Mobile. Mr. Woo's performances have certainly added
value to the fan's experience on match day. This will be augmented further
through this innovative and fun mobile game."

Said Steve Clarke, Chief Executive, Blue Star Mobile Group: " This unique game
created and delivered to T-Mobile continues to position our company in the
growing mobile content market. We hope to work with T-Mobile on other future
projects


ENDS


Editors Notes:

One of F.C. T-Mobile's key services is the FREE club information service
T-Mobile has launched for all 7 of its sponsored clubs providing fans with the
latest off the pitch news. Subscribers also receive a FREE Mr. Woo Keepy Uppy
mobile game to download, subject to having a compatible handset.

Blue Star Mobile Group PLC is a leading mobile content and solutions company
focusing on mobile promotions, mobile content management, mobile content
licensing and mobile sports marketing.

Blue Star's clients include News International, T-Mobile, The Daily Mirror,
Samsung, Motorola, Channel 4 and Hit40uk.

Blue Star Mobile Group PLC
Steve Clarke, Chief Executive - Tel: 020 7317 2314
Owen Purcell, Product Director - Tel: 020 7317 2319

Binns & Co PR Ltd
Peter Binns - Tel: 020 7786 9600 / Mobile: 07768 392 582
Paul McManus- Tel: 020 7786 9600 / Mobile: 07980 541 893



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