BRDH Burani

RNS Number:6757Y
Burani Designer Holding N.V.
20 June 2007



                          BURANI DESIGNER HOLDING N.V.

                          FIRST DAY OF DEALINGS ON AIM



Burani Designer Holding N.V., a company offering Italian lifestyle products and
services to customers world-wide, today announces the commencement of dealings
of its ordinary shares on the Alternative Investment Market ("AIM") of the
London Stock Exchange.


Unconditional dealings commence at 8.00am today.  BDH's ticker symbol will be
BRDH, the SEDOL number will be B1XMFGO and the ISIN number will be NL0000886521.


Credit Suisse Securities (Europe) Limited and Lehman Brothers International
(Europe) acted as Joint Global Coordinators and Joint Bookrunners for the Offer.
Lehman Brothers International (Europe) is acting as nominated adviser for BDH on
AIM.



Placing Statistics


Placing price per ordinary share                                  Euro7.47

Number of new shares placed by the Company                        13,911,102

Number of shares placed by existing shareholders                  3,477,775

Total proceeds from the placing (before expenses)                 Euro129.9 million

Number of shares in issue immediately following admission         75,603,816

Market capitalisation following the placing at the placing price  Euro564.8 million





Giovanni Burani, Executive Chairman of Burani Designer Holding N.V. said:



"Today marks a distinct new phase in the development of BDH.  The market for
accessible luxury goods is growing, and we believe that we are appropriately
positioned to benefit from this growth with our range of Italian lifestyle
products and services.  With the support of our new and existing shareholders we
can look forward with confidence as we grow both organically and via
acquisition.  Floating on AIM should allow us and our shareholders to realise
our potential and take full advantage of the exciting prospects ahead."




Enquiries:

Burani Designer Holding N.V.                           Tel:  +39 027 642 0111 / 
Carol Brumer (cbrumer@buranidh.com)                          +39 348 256 1971


Credit Suisse Securities (Europe) Limited              Tel: +44 20 7888 8888
Antony Isaacs
Luca Deantoni


Lehman Brothers International (Europe)                 Tel: +44 20 7102 1000
Matteo Saviotti
Ed Boyce



Citigate Dewe Rogerson                                 Tel: +44 20 7638 9571
Kate Delahunty (kate.delahunty@citigatedr.co.uk)
Sarah Gestetner (sarah.gestetner@citigatedr.co.uk)





NOTES TO EDITORS



The BDH Group offers a complementary range of Italian lifestyle products and
services to an international customer base.



Growth and development of the BDH Group



*  The BDH Group operates in the fashion apparel, leather goods and
fashion jewellery businesses through its majority owned subsidiary Mariella
Burani Fashion Group S.p.A. ("MBFG").  MBFG, 52.8% owned by BDH, was founded by
the Burani family in 1960, and developed in the fashion apparel market with its
own brand, Mariella Burani, and with a prestigious portfolio of licensed brands.

*  MBFG's shares were listed on the Italian Stock Exchange in July, 2000
and on the Star segment of the exchange since it was established in 2001. MBFG
fuelled its aggressive expansion and diversification programme with the proceeds
from the IPO with the objective of developing its product offering, brand
portfolio and geographic reach to become a leading provider of accessible luxury
products world-wide.

*  The strategic acquisition programme pursued by MBFG from 2000 to date
resulted in the establishment of separate operating divisions to hold its
leather goods businesses and, more recently, its jewellery businesses.  The
acquisition programme was also pivotal in the development of MBFG's
international distribution network which currently includes 321 exclusive
boutiques situated in the most prominent shopping locations world-wide, 100
showrooms, and over 9,000 wholesale clients.

*  The development model entailed the acquisition and aggregation of high
quality "Italian lifestyle" businesses to create operating divisions which
benefit from scale and from synergies existing within the BDH Group. The
respective operating divisions have been separately incorporated as follows:

   *  Antichi Pellettieri holds majority control of the MBFG's eight
leather goods companies focusing on the design, production and international
distribution of handbags, accessories, footwear, and leather apparel
collections.  Since its establishment, MBFG's leather goods division has become
a leading company in the leather segment of the accessible luxury goods market
with its own brands Francesco Biasia, Baldinini, Braccialini and Coccinelle and
with brands under license which include Missoni and Vivienne Westwood.  In June
2006, Antichi Pellettieri S.p.A. was successfully listed on the Expandi market
of the Italian Stock Exchange, with MBFG, and indirectly BDH, remaining the
controlling shareholder.

   *  Gioielli d'Italia holds majority control of the MBFG's four fashion
jewellery companies that design, produce and distribute internationally a
complementary range of fashion jewellery collections in the accessible segment
of the luxury goods market. MBFG's fashion jewellery brands include Facco,
Rosato, Valente and Calgaro.



Extension into complementary Italian lifestyle markets



The BDH Group has already begun to expand into two complementary segments of the
accessible luxury goods market:



   *  Italian beachwear & underwear: Crisfer and Arcte were acquired in
2007.  Crisfer is an Italian luxury beachwear company producing under the Fisico
and Fisichino brands, while Arcte is an Italian company operating in a
complementary segment of the luxury beachwear and underwear market whose lines
include Argentovivo and Bacirubati.


   *  Cosmetics & skincare: Eurocosmesi was acquired in 2007 and is an
Italian company that designs and distributes a wide range of perfumes under
licence for renowned international luxury brands, as well as skincare products
under its Transvital trademark.



Management believes these divisions will develop both organically and via
acquisitions and will benefit from increased scale as well as from synergies
offered by the BDH Group.



In addition, BDH expects to extend its operations to include other niche
segments of the Italian Lifestyle accessible luxury market that are generally
characterised by:



*  Fragmented markets with local, limited distribution networks inadequate to
meet global market needs



*  Segments experiencing a shift in consumer demand from unbranded to
branded products, accompanied by a process of market consolidation



*  Products and services at the top end of these segments that are
becoming increasingly appealing to customers in emerging luxury markets



Value creation potential



Management believes that the combination of the Burani family's track record and
reputation in the luxury goods market, the value brought by strategic
shareholders, the skills contributed by BDH's new management team, as well as
the Group's distinctive investment approach, represents a strong opportunity to
create value for shareholders.






                      This information is provided by RNS
            The company news service from the London Stock Exchange
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