BRDH Burani

RNS Number:4258Y
Burani Designer Holding N.V.
15 June 2007


The following replaces the announcement released at 07:00 under RNS Number 4250Y

The announcement was previously released with an incorrect headline

The full release appears below and has not been amended.


   THIS ANNOUNCEMENT OR ANY COPY OF IT IS NOT FOR DIRECT OR INDIRECT RELEASE,
 PUBLICATION OR DISTRIBUTION IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA OR
   JAPAN OR TO A RESIDENT, NATIONAL OR CITIZEN OF AUSTRALIA, CANADA OR JAPAN.

  This document is not a prospectus but an advertisement. Investors should not
   subscribe for any transferable securities referred to in this announcement
except on the basis of information in the admission document to be issued in due
                                    course.


                          BURANI DESIGNER HOLDING N.V.


                      ANNOUNCEMENT OF Euro130 MILLION PLACING




  * Burani Designer Holding N.V., a company offering Italian lifestyle
    products and services to customers world-wide, today announces a Euro129.9
    million placing at an offer price of Euro7.47.



  * A total of 75,603,816 shares in issue following admission, giving a market
    capitalisation of approximately Euro564.8 million at the offer price.



  * A total of 3,477,775 shares offered by existing shareholders and
    13,911,102 new shares offered by the Company, in each case at the offer
    price.



  * Proceeds from the issue of new shares by the Company will be used to fund
    BDH's strategic expansion programme.



  * The offer, made to institutional investors, was 3.4x oversubscribed, at
    the offer price.  The overall demand represented 3.8x the total number of
    shares offered.





BDH today announces the successful placing of 17,388,877 ordinary shares at a
price of Euro7.47 per ordinary share (the "Offer") to institutional investors. The
Company also announces the publication today of an admission document in
connection with its application for admission to trading on the Alternative
Investment Market of the London Stock Exchange plc ("AIM").



The total number of ordinary shares in issue at admission will be 75,603,816
and, based on the offer price, the market capitalisation of the Company is
approximately Euro564.8 million.  The Company plans to use its net proceeds from
the Offer to fund the expansion of its operations by acquiring interests in a
number of operating companies in attractive niche market segments of the
accessible luxury goods market.



The Offer consists of an offering to institutional investors of 13,911,102
ordinary shares to be issued by the Company and 3,477,775 ordinary shares to be
sold by certain shareholders of the Company (the "Selling Shareholders") at the
offer price of Euro7.47 per ordinary share.  In connection with the Offer, the
Selling Shareholders and Burani Private Holding S.p.A. have granted to Credit
Suisse, as stabilising manager, on behalf of the Joint Bookrunners, an
over-allotment option, which is exercisable in whole or in part, by Credit
Suisse for the period commencing on 15 June 2007 and ending on 15 July 2007 for
up to 2,414,920 additional shares.



Admission to AIM and commencement of unconditional dealings on the London Stock
Exchange are expected to take place at 8:00am on 20 June 2007.  Conditional
dealings in the ordinary shares will commence today at 8:00am.  All dealings on
AIM between the commencement of conditional dealings and the commencement of
unconditional dealings will be on a 'when issued' basis.  If the Offer does not
become unconditional, all such dealings will be of no effect and any such
dealings will be at the sole risk of the parties concerned.  The Company's stock
exchange symbol is BRDH, the ISIN number is NL0000886521 and SEDOL B1XMFGO.



Commenting on today's announcement, Giovanni Burani, Executive Chairman of
Burani Designer Holding N.V. said:



"We are delighted with the level of institutional investor interest shown in BDH
and are pleased with the success of the IPO.  The proceeds will allow us to
continue our expansion, both organically and via acquisition, with a view to
becoming a leading provider of Italian lifestyle products and services
worldwide."



Distinguishing features of BDH include:



-        The BDH Group's track record of acquiring, integrating, and developing
complementary businesses to create value for shareholders.

-        A strategic shareholder base which, in addition to the Burani family,
includes the Itochu Corporation and Messina Group together with prominent
Italian industrialists such as Mr Romano Minozzi.  The Burani family has
developed a reputation as a business partner and consolidator of small to
medium-sized Italian family-owned companies operating in the accessible luxury
goods market.

-        The BDH Group's focus on Italian lifestyle products and services, with
a strategic emphasis on the rapidly growing "accessible" segment of the
international luxury goods market.

-        The BDH Group's established presence in expanding emerging markets,
characterised by high growth potential.

-        A strong management team with proven sector expertise and M&A track
record.



Credit Suisse Securities (Europe) Limited and Lehman Brothers International
(Europe) are acting as Joint Global Coordinators and Joint Bookrunners for the
Offer. Lehman Brothers International (Europe) is acting as nominated adviser for
BDH on AIM.





Enquiries:


Burani Designer Holding N.V.                       Tel:  +39 348 256 1971
Carol Brumer

Credit Suisse                                      Tel:  +44 20 7888 8888
Antony Isaacs
Luca Deantoni

Lehman Brothers International (Europe)             Tel: +44 20 7102 1000
Matteo Saviotti
Ed Boyce

Citigate Dewe Rogerson                             Tel: +44 20 7638 9571
Kate Delahunty
Sarah Gestetner





No offer or invitation to purchase or subscribe for ordinary shares is being
made at this time.  Any such offer or invitation will be made solely in or by
reference to the AIM admission document dated 15 June 2007 and any acquisition
of ordinary shares in the Company should be made only on the basis of the
information contained in the AIM admission document.



This announcement, for which BDH and its directors are solely responsible, has
been approved by Credit Suisse Securities (Europe) Limited and Lehman Brothers
International (Europe) solely for the purpose of section 21 of the Financial
Services and Markets Act 2000.  Credit Suisse Securities (Europe) Limited and
Lehman Brothers International (Europe), which are authorised and regulated in
the United Kingdom by the Financial Services Authority, are advising BDH and
no-one else in connection with the flotation and will not be responsible to any
person other than BDH for providing the protections afforded to their clients or
for advising any other person in relation to the flotation.  The distribution of
this announcement in certain jurisdictions may be restricted by law and persons
into whose possession this announcement comes should inform themselves about,
and observe, any such restrictions. Any failure to comply with these
restrictions may constitute a violation of the securities laws of any such
jurisdiction.



The information contained herein is not for publication or distribution in or
into the United States.  This announcement does not constitute or form part of
an offer or solicitation of an offer to purchase or subscribe for securities in
the United States.  The securities referred to herein have not been and will not
be registered under the United States Securities Act of 1933, as amended (the "
Securities Act"), and may not be offered or sold in the United States absent
registration under the Securities Act or an available exemption from, or in a
transaction not subject to, the registration requirements of the Securities Act.
  There is no intention to register any portion of the Offer in the United
States or to conduct a public offering of securities in the United States.



This document and the Offer are only addressed to and directed at persons in
member states of the European Economic Area who are "qualified investors" within
the meaning of Article 2(1)(e) of the Prospectus Directive (Directive 2003/71/
EC) ("Qualified Investors"). This document must not be acted on or relied upon
by persons who are not Qualified Investors.



In addition, the Offer is not being made, directly or indirectly, in or into
Canada, Australia or Japan. The ordinary shares have not been, and will not be
registered under the securities legislation of, any province of Canada, the
Commonwealth of Australia or Japan.  Accordingly, subject to certain exceptions
under relevant securities laws, the ordinary shares may not be offered, sold or
delivered, directly or indirectly, in or into, Canada, Australia or Japan.



Information contained in this announcement may include "forward-looking
statements".  All statements other than statements of historical facts included
in this announcement including, without limitation, those regarding the BDH
Group's financial position, business strategy, plans and objectives of
management for future operations (including development plans and objectives
relating to the BDH Group's products) are forward-looking statements.



Such forward-looking statements involve known and unknown risks, uncertainties
and other important facts that could cause the actual results, performance or
achievements of the BDH Group to be materially different from future results,
performance or achievements expressed or implied by such forward-looking
statements.



Such forward-looking statements are based on numerous assumptions regarding the
BDH Group's present and future business strategies and the environment in which
the BDH Group will operate in the future. These forward-looking statements speak
only as at the date of this announcement.  The BDH Group expressly disclaims any
obligations or undertaking to disseminate any updates or revisions to any
forward-looking statements contained in this announcement to reflect any changes
in the BDH Group's expectations with regard thereto or any change in events,
conditions or circumstances on which any such statement is based.



Information contained in this announcement cannot be relied upon as a guide to
future performance.  Stabilisation/FSA




NOTES TO EDITORS



The BDH Group offers a complementary range of Italian lifestyle products and
services to an international customer base.



Growth and development of the BDH Group



*         The BDH Group operates in the fashion apparel, leather goods and
fashion jewellery businesses through its majority owned subsidiary Mariella
Burani Fashion Group S.p.A. ("MBFG").  MBFG, 52.8% owned by BDH, was founded by
the Burani family in 1960, and developed in the fashion apparel market with its
own brand, Mariella Burani and with a prestigious portfolio of licensed brands.

*         MBFG's shares were listed on the Italian Stock Exchange in July, 2000
and on the Star segment of the exchange since it was established in 2001. MBFG
fuelled its aggressive expansion and diversification programme with the proceeds
from the IPO with the objective of developing its product offering, brand
portfolio, and geographic reach to become a leading provider of accessible
luxury products world-wide.

*         The strategic acquisition programme pursued by MBFG from 2000 to date
resulted in the establishment of separate operating divisions to hold its
leather goods businesses and, more recently, its jewellery businesses.  The
acquisition programme was also pivotal in the development of MBFG's
international distribution network which currently includes 321 exclusive
boutiques situated in the most prominent shopping locations world-wide, 100
showrooms, and over 9,000 wholesale clients.

*         The development model entailed the acquisition and aggregation of high
quality "Italian lifestyle" businesses to create operating divisions which
benefit from scale and from synergies existing within the BDH Group. The
respective operating divisions have been separately incorporated as follows:

*          Antichi Pellettieri, holds majority control of the MBFG's eight
leather goods companies focusing on the design, production and international
distribution of handbags, accessories, footwear, and leather apparel
collections.  Since its establishment, MBFG's leather goods division has become
a leading company in the leather segment of the accessible luxury goods market
with its own brands Francesco Biasia, Baldinini, Braccialini and Coccinelle and
with brands under license which include Missoni and Vivienne Westwood.  In June
2006, Antichi Pellettieri S.p.A. was successfully listed on the Expandi market
of the Italian Stock Exchange, with MBFG, and indirectly BDH, remaining the
controlling shareholder.

*          Gioielli d'Italia holds majority control of the MBFG's four fashion
jewellery companies that design, produce and distribute internationally a
complementary range of fashion jewellery collections in the accessible segment
of the luxury goods market. MBFG's fashion jewellery brands include Facco,
Rosato, Valente and Calgaro.



Extension into complementary Italian lifestyle markets



The BDH Group has already begun to expand into two complementary segments of the
accessible luxury goods market:



*          Italian beachwear & underwear: Crisfer and Arcte were acquired in
2007.  Crisfer is an Italian luxury beachwear company producing under the Fisico
brand and Arcte, an Italian company operating in a complementary segment of the
luxury beachwear and underwear market whose lines include Argentovivo and
Bacirubati.



*          Cosmetics & skincare: Eurocosmesi was acquired in 2007 and is an
Italian company that designs and distributes a wide range of perfumes under
licence for renowned international luxury brands, as well as skincare products
under its Transvital trademark.



Management believes these divisions will develop both organically and via
acquisitions, and benefit from increased scale as well as synergies offered by
the BDH Group.



In addition, BDH expects to extend its operations to include other niche
segments of the Italian Lifestyle accessible luxury market that are generally
characterised by:



*          Fragmented markets with local, limited distribution networks
inadequate to meet global market needs.



*          Segments experiencing a shift in consumer demand from unbranded to
branded products, accompanied by a process of market consolidation.



*         Products and services at the top end of these segments that are
becoming increasingly appealing to customers in emerging luxury markets.



Value creation potential



Management believes that the combination of the Burani family's track record and
reputation in the luxury goods market, the value brought by strategic
shareholders, the skills contributed by BDH's new management team, as well as
the Group's distinctive investment approach, represents a strong opportunity to
create value for shareholders.





END


                      This information is provided by RNS
            The company news service from the London Stock Exchange
END

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