BNW Brunswick Corp

RNS Number:4904Y
Brunswick Corp
10 May 2004


Brunswick Announces European Organizational Structure

LAKE FOREST, Ill., May 10 Brunswick Corporation (NYSE: BC) announced today
formation of an umbrella organization to implement a comprehensive growth
strategy for its marine operations in Europe, Africa and the Middle East and to
leverage shared services opportunities for all of Brunswick's operations in
those regions. Victoria J. Reich, president - Brunswick European Group, will
head the new organization, which is based in Brussels, Belgium.

"This organizational structure is designed to achieve two primary objectives,"
explained Brunswick Chairman and Chief Executive Officer George W. Buckley.
"First is to take a more comprehensive and cohesive approach to growing our
marine presence in these important markets. To date, our boat and engine
businesses have maintained separate international organizations, but now they
will move forward with a more unified strategy aimed at giving boaters the right
product, at the right price through the right distribution channels. Our second
objective is to more efficiently manage and share services such as finance,
human resources, information technology, legal and supply chain among our
marine, fitness and bowling operations in the region."

Reich will continue to report to Buckley, who will also serve as chairman of a
newly formed Brunswick Marine Council. The council will have responsibility for
coordinating Brunswick's global marine strategy. Serving on the council with
Buckley and Reich are T.J. Chung, president - Brunswick New Technologies;
Patrick C. Mackey, president - Mercury Marine Group; Dustan E. McCoy, president
- Brunswick Boat Group; Peter G. Leemputte, senior vice president and chief
financial officer; and B. Russell Lockridge, vice president and chief human
resources officer.

"The Brunswick European Group will enable us to more successfully leverage
Brunswick's overall strengths in marine technologies and products as well as our
leadership in boat and engine integration, distribution and service," Buckley
added. "Vicki will be responsible for our boat, engine, and parts and
accessories brands that are manufactured in these regions as well as
responsibility for all aspects of the distribution of marine products imported
into these regions. In addition, she will spearhead our efforts to improve
productivity through shared services among all Brunswick operations in the area
as well as pursue merger and acquisition opportunities in the marine
marketplace."

Reporting to Reich will be Jacques A. Bronchart, general manager - Marine Power
Europe, who will also serve in an advisory role for the group's business
development initiatives; the Sealine International organization; Marcel
Rijnbeek, managing director - European operations for Sea Ray International;
Francois Sebire, managing director - European office for US Marine; and Tony
Caviglia, director of business development. In addition, Francis Vanbergen has
been named chief financial officer for the Brunswick European Group. Vanbergen
had been director - finance, administration and ICT for Marine Power Europe as
well as director - Brunswick European Treasury Center.

About Brunswick

Headquartered in Lake Forest, Ill., Brunswick Corporation endeavors to instill
"Genuine Ingenuity"(TM) in all its leading consumer brands, including Mercury
and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard
engines; MotorGuide trolling motors; Teignbridge propellers; MotoTron electronic
controls; Northstar marine electronics; Navman GPS-based products; IDS dealer
management systems; Sea Ray, Bayliner, Maxum, Hatteras, Meridian, Sealine,
Bermuda, Ornvik, Savage and Uttern pleasure boats; Baja high- performance boats;
Arvor, Boston Whaler and Trophy offshore fishing boats; Crestliner, Lowe, Lund
and Princecraft aluminum fishing, deck and pontoon boats; Mercury and
Quicksilver inflatable boats; Attwood marine parts and accessories; Land 'N' Sea
marine parts and accessories distributor; Life Fitness, Hammer Strength and
ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer
products; Brunswick billiards tables; and Valley-Dynamo pool, air hockey and
foosball tables. For more information, visit www.brunswick.com .


SOURCE  Brunswick Corporation
05/10/2004
CONTACT:  Kathryn Chieger, Vice President - Corporate and Investor
Relations, +1-847-735-4612 , or Dan Kubera, Director - Financial and Public Relations, +1-847-735-4617, both of 
Brunswick Corporation
Web site:  http://www.brunswick.com


"Safe Harbor" Statement under the Private Securities Litigation Reform Act of
1995: Statements in this press release regarding Brunswick Corporation's
business which are not historical facts are "forward-looking statements" that
involve risks and uncertainties. For a discussion of such risks and
uncertainties, which could cause actual results to differ from those contained
in the forward-looking statements, see "Risk Factors" in the Company's Annual
Report or Form 10-K for the most recently ended fiscal year.


                      This information is provided by RNS
            The company news service from the London Stock Exchange

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