Bright Things plc
  23 October 2008
   

    BRIGHT THINGS PLC
    ("Bright Things" or "the Company)
    WIDGETLABORATORY SIGNS UP WITH SOCIALGO

    Bright Things plc today announces that it has signed a Stategic Relationship Agreement (the 'Agreement') with WidgetLabratory LLC.
Leading widget developer WidgetLaboratory is the first external developer to be brought in to work alongside Bright Things. It is believed
that the relationship with WidgetLaboratory will allow SocialGO network users the opportunity to build highly personalised, scalable,
professional networks ripe for monetisation and community building. 

    The Agreement provides for a fixed development fee to be paid to WidgetLaboratory in exchange for a share of any revenues generated by
the sale of widgets to SocialGo users.

    A Widget is a small software application engineered for a particular task, such as a messaging service or a reminder tool. The widgets
would sit alongside or on the SocialGo platform and allow network creators to add any number of widgets (as they become available) to
increase the functionality and therefore potential of their site. 

    "SocialGO is unique in its approach to partnership," says Spencer Forman, CEO of WidgetLaboratory. "Our struggle with other players in
the market has been well documented. We are extremely excited to be building our products on a platform as technologically advanced as
SocialGO. For our Network Creator customers, it is even more relevant that they have made Terms of Service and Monetization the focal point
of their business-model. This is the start of the next big thing in Social Networking."

    Alex Halliday, founder of GOWIT Ltd which created and continues to develop the SocialGO platform for the Company adds, "The development
team has been focused on building a product that fills the gaps left by others and answers the questions that people have posed about Social
Networking. Anyone who takes the time to look at our service properly will see a whole range of features not seen elsewhere in the market. 

    The partnership with WidgetLaboratory is an excellent way to kick-off our third party programme and we are looking forward to working
with both Spencer's team and other widget developers looking to commercialise their work and in doing so improve our product offering." 

    For further information on WidgetLaboraty see www.widgetlaboraty.com 

    For more information please see www.brightthings.com 

    Bright Things PLC                           0870 351 7770

    Dominic Wheatley, CEO

    Edward Levey, Finance Director

    HB Corporate

    Luke Cairns/ Rory Creedon            Tel: +44 (0) 207 510 8600

    Brunswick Group

    Giles Croot / Mark Antelme,            Tel: +44 (0) 207 404 5959


    --END--


This information is provided by RNS
The company news service from the London Stock Exchange
 
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