RNS No 0076u
ATLANTIC TELECOM GROUP PLC
17th September 1997


        ATLANTIC TELECOM INTRODUCES LONDON TO ITS
              LOCAL CALL AREA FOR CUSTOMERS


Atlantic   Telecommunications   Ltd,   a   wholly   owned
subsidiary  of Atlantic Telecom Group PLC, the innovative
Scottish   telecommunications  company,  will   introduce
London (all 0171 and 0181 numbers) to its local call area
from  1st  October 1997 - allowing customers to make  all
calls to the city for the cost of a local call.

This  latest move extends the highly successful, Scotland
as  your  local call area concept which the  company  has
provided  to customers since its launch in Scotland  last
year. London is the first destination outside Scotland to
be introduced as a local area to customers.

Commenting,  Graham  J  Duncan,  executive  chairman   of
Atlantic  Telecom  Group PLC said: "We are  delighted  to
offer   yet  another  benefit  to  the  Atlantic  Telecom
service.   One  of  the  great advantages  our  customers
experience  is being able to call relatives  and  friends
all over Scotland for the cost of a local call - now they
will be able to do the same with London.

"London  is  also an important destination  for  Scottish
business  calls, and our customers will now  be  able  to
consider London as part of their local area."

This  innovation  is  the latest in a  series  of  recent
developments  within  Atlantic  Telecom.    The   company
recently  launched Crest, its indirect telephone  service
which  allows  BT  line  users to benefit  from  Atlantic
Telecom's cost-saving tariffs.

The  unique Crest service causes no inconvenience to  the
user.  Atlantic Telecom provides a small single line  box
free,   which  can  easily  be  fitted  to  a   telephone
connection point and phone.  There is no rental  for  the
Crest  service, although the BT rental remains  the  same
and  there  is  no  need to change an existing  telephone
number.

Graham  J  Duncan  continues: "Our service  is  a  unique
combination  of innovation and cost-saving.   Both  these
latest developments illustrate this.  Atlantic Telecom is
pioneering  the dismantling of barriers between  distance
and  cost,  so  that it is no longer the  case  that  the
further the call destination, the higher the price.  With
our service, distance is not so important, which provides
a real tangible benefit to the customer."


Enquiries:-

Graham J. Duncan
Executive Chairman
Atlantic Telecom Group PLC
Tel: 01224 646644
http://www.atlantic-telecom.co.uk


Note  to  Editors:  Atlantic  Telecom  was  awarded   its
Scottish  Licence  in  June 1997.  The  company  provides
services through advanced digital wireless technology  in
parts of Glasgow by directly connecting customers to  its
network.  Atlantic's network build is progressing and  it
is  expected  that  the  whole of Glasgow  city  will  be
complete  and  operational by 30th September  1997.   Its
indirect  access  product Crest, as  outlined  above,  is
available throughout Scotland.


END


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