ASG agrees two year sales contract with abc media
September 21 2009 - 2:00AM
UK Regulatory
TIDMASG
RNS Number : 3540Z
ASG Media PLC
21 September 2009
21 September 2009
ASG Media plc
("ASG" or the "Company") (AIM: ASG.L)
ASG agrees two year sales contract with abc media to sell SPAR TV
ASG Media is pleased to announce that it has signed an exclusive two year
contract with abc media to sell national media advertising across its 176 SPAR
store network.
abc media will be responsible for national media advertising and already operate
and sell six other media channels within SPAR UK stores nationwide. SPAR TV will
now be will be sold within this portfolio via abc's retail media portal;
PlanMyMedia.com.
Jamie Ball, Managing Director, ASG Media, commented: "abc are the recognized
experts in the retail media field and with an established sales team, it is only
natural that we should look to them to fully realise the sales potential that
SPAR TV can offer via the scale that their integrated media proposition
provides. We will continue to operate the media and use the network to support
our client's in-store marketing plans."
Jon Southcombe, Managing Director, abc media, said: "There are huge benefits for
all stakeholders when a consolidated range of media options are offered to the
market in such a collaborative way. Not only has retail media demonstrably
supported brand and category growth, it is becoming increasingly clear that this
new form of 'mainstream advertising' is being given strong consideration by
brand owners within their overall marketing mix."
+---------------------------------------------------------+---------------------------+
| ASG Media plc | 020 7902 2345 |
| Jamie Ball, Managing Director | |
| Gary Truman, Chief Finance Officer | |
| | |
+---------------------------------------------------------+---------------------------+
| Charles Stanley Securities | 020 7149 6000 |
| Nominated Adviser | |
| Russell Cook/Freddy Crossley | |
| | |
+---------------------------------------------------------+---------------------------+
| Bishopsgate Communications Limited | 020 7562 3350 |
| Robyn Samuelson/Siobhra Murphy | |
+---------------------------------------------------------+---------------------------+
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