- Successful takeoff for the sequel to the classic quiz game
STOCKHOLM, May 19, 2020 /PRNewswire/ -- MAG Interactive is
happy to announce today that New QuizDuel - the sequel to the
classic trivia game QuizDuel - has passed 1 million downloads.
New QuizDuel was first released in Sweden in November
2019 and was followed soon after by releases in Germany, Italy and France. The game finally launched worldwide on
May 5th, 2020. New QuizDuel has since
reached a stable position on the top mobile games list in
Germany and continues to grow
steadily in a large number of markets in Europe.
"It's amazing to reach a million downloads, but our vision is of
course much bigger than that. As the user base has grown, we've
managed to maintain strong KPIs in New QuizDuel, which is great.
That displays a significant development potential in the game that
we believe will become even more obvious in the future", says Pär
Hedelund, Project Lead of New QuizDuel.
New QuizDuel introduced both the new "Arena" game mode - which
allows five people to compete simultaneously to climb leaderboards
in clever new categories - as well as a revamped in-game
economy.
The new game mode has had a strong initial effect on daily
earnings and average play time. New QuizDuel shows a significantly
higher ARPDAU - average revenue per daily active user - than
classic QuizDuel. The company has also experienced an 84% increase
in play time and 43% longer gaming sessions in New QuizDuel,
compared to the classic game. Additionally, the proportion of
players making in-app purchases has increased
substantially compared to QuizDuel.
MAG has begun migrating players from QuizDuel to New QuizDuel;
this will continue to be the company's main goal with the new game
throughout 2020. Cross-promotion of New QuizDuel in QuizDuel has
been the most effective tool to attract players to the new version
of the game.
"The potential we have been looking forward to and hoping for
with New QuizDuel is starting to materialize. Our ambition is to
become a world leader in trivia by continuing to develop the base
game, adding new features, and at the same time continuing to
migrate QuizDuel players to the new app", says Daniel Hasselberg, CEO of MAG Interactive.
QuizDuel has been very successful since the game's launch in
2012. It has been downloaded over 100 million times and has a daily
player base of over one million worldwide. The game has also
resulted in a television spin-off in Germany, currently running its sixth season.
In addition to its success in the trivia market, QuizDuel,
according to the analysis company App
Annie, was the biggest overall mobile game in Germany in February
2020 in terms of number of active players.
New QuizDuel is available on global markets to
download and play for free in the App
Store and Google Play.
For additional information, please contact:
Tove Bengtsson
Marketing Communications Manager
+46-(0)72-220 73 22
tove.bengtsson@maginteractive.com
This information was brought to you by Cision
http://news.cision.com
https://news.cision.com/mag-interactive/r/new-quizduel-passes-1-million-downloads,c3115037
The following files are available for download:
https://news.cision.com/mag-interactive/i/nqd-1m-downloads,c2786781
|
NQD 1M
downloads
|