Reliance Brands in Franchise Pact With Fashion Retailer Supergroup
July 13 2012 - 9:09AM
Dow Jones News
By Rumman Ahmed
BANGALORE--Reliance Brands Ltd., a unit of Indian conglomerate
Reliance Industries Ltd. (500325.BY), said Friday it has entered
into a long-term franchise agreement with U.K. fashion retailer
Supergroup PLC (SGP.LN), owner of the Superdry clothing brand.
Superdry offers T-shirts, jeans, sweaters, joggers, shirts,
rugby shirts, polo shirts as well as bags and accessories, Reliance
Brands said in a statement.
Reliance Brands already has brand partnerships with others such
as Diesel, Ermenegildo Zegna, Hamleys PLC and Steven Madden
Ltd.
Write to Rumman Ahmed at rumman.ahmed@dowjones.com
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