SRII Speaking Roses International Inc (GM)

After three years of online retailing success, Speaking Roses International Inc. asked Axiom Designed Communications to help transform its business into a retail store franchise. In addition to developing a comprehensive branding program for Speaking Roses, Axiom also designed the company's flagship retail stores from advertising and in-store displays to uniforms, packaging, and even the custom delivery van. The first Speaking Roses store opened on Nov. 11, 2005 in Salt Lake City. Speaking Roses stores specialize in full floral services, including personal gifts, weddings, funerals, and corporate promotions. With a unique, patented embossing technology, Speaking Roses is able to print customized messages, pictures and logos directly on a flower without disturbing its integrity. This cutting-edge technology allows customers to create a personalized gift for any occasion. Delighted at the opportunity to work with this innovative company, Axiom engineered a branding program and store design that emphasizes Speaking Roses' expertise. Speaking Roses is the only floral shop fluent in the language of flowers, a Victorian-era code that defined the symbolic meaning behind a bouquet of flowers. For instance, at every Speaking Roses store, customers will be able to find out what a flower's color means or why a dozen flowers may be more appropriate than one. "We wanted people to think of Speaking Roses as a place where your own ideas can become a meaningful gift for any occasion," said Brent Watts, Axiom founder. Axiom has developed similar branding and retail designs for the Discovery Channel's Discover Expedition stores and DreamWorks as well as a number of restaurants including Golden Swirl, Hollywood & Vine, Royale and Bice Mercato. In addition, Axiom has created licensing strategies and branded merchandising programs for many entertainment properties, including Shrek 2, Shark Tale, Monster Garage, Harry Potter and Lemony Snicket's A Series of Unfortunate Events. Axiom Designed Communications is a multi-disciplinary creative studio headquartered in Santa Monica and Salt Lake City. -0- *T Speaking Roses Store 2104 South 700 East Salt Lake City, UT 84106 Tel: 801-466-ROSE *T