MLTO Medirect Latino Inc (CE)

Datascension Inc. (OTCBB: DSEN) is pleased to announce that it has been chosen by MEDirect Latino Inc. (OTC: MLTO) to provide bilingual customer intake support for its national television advertising campaign. MEDirect Latino Inc. is a rapidly growing, uniquely positioned provider of direct-to-consumer Medicare-reimbursed medical products focused exclusively on chronic diseases afflicting the Hispanic community in the United States and Puerto Rico. In a recent MEDirect press release, President Debra L. Towsley stated, "After a thorough vetting process, the company's selection committee chose Datascension Inc. to support our uniquely trained and skilled bilingual diabetic customer care representatives. Datascension was chosen because of its understanding of what MEDirect Latino is accomplishing in the Hispanic healthcare marketplace." MEDirect Latino is the first company to develop a culturally specific, bilingual, direct-to-consumer sales program in the United States, focused on the Medicare-eligible Hispanic diabetic consumer. With this outsourcing initiative undertaken by MEDirect, coupled with Datascension's expertise and hundreds of bilingual professionals, MEDirect will begin its national advertising campaign through Spanish-language television on June 15, a full 90 days ahead of its originally scheduled launch. "The scope of the MEDirect Latino relationship is a further testament to the deep commitment and robust infrastructure we have put in place to meet the diverse needs of our customers," stated Datascension CEO Scott Kincer. "We are pleased to assist MEDirect in providing this critical health-related service to the Hispanic community." About Datascension Datascension Inc., through its sole subsidiary, Datascension International Inc., is engaged in the collection, storage and processing of data and conducting outsourced market research with operations in California, Costa Rica and the Dominican Republic. Datascension is rapidly becoming one of the largest Spanish-speaking call centers. The company's commitment to customer service, quality and on-time project management has fostered its world-class reputation among major market research firms and corporate market research departments. Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: Certain statements made in this press release contain certain forward-looking statements that involve a number of risks and uncertainties. In addition to the matters described above, the company's ability to initiate and complete the contemplated transactions described above will depend upon a number of factors including overall economic conditions, general stock market conditions and the continuing results of the company, as well as the risk factors listed from time to time in the SEC filings of Datascension Inc. For further information: www.datascension.com.