LoyaltyPoint, Inc. to Hold Conference Call Thursday, August 26, 2004 Company to Discuss Second Quarter Results for the Period Ended June 30, 2004, Recent $4 Million Equity Financing Round, and Five-Year Exclusive Agreement with American Express Incentive Services (AEIS) ATLANTA, Aug. 24 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc. (OTC:LYLP) (BULLETIN BOARD: LYLP) , which markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, invites its shareholders, brokers, fund managers, analysts, and other interested parties to listen to a live telephonic presentation by Chief Executive Officer, Paul Robinson, President, Mickey Freeman, and Chief Financial Officer, Curtis Ramsey. Management will discuss the Company's second quarter results for the period ended June 30, 2004, recent $4 million equity financing round, and five-year exclusive agreement with American Express Incentive Services (AEIS). The conference call is scheduled for Thursday, August 26, 2004 at 11:00 a.m. Eastern Standard Time and will be followed by a live question and answer session. To listen to the presentation, please dial the following teleconferencing number and reference the Conference ID. You may begin placing calls 10 minutes before the hour: Participant Dial in: (800) 431-5048 (Domestic) Conference ID: 9480295 There will be a recorded replay of this call available beginning two hours after the completion of the call up until 11:59 pm on September 2, 2004. To access this replay please dial the following number and reference the following Conference ID: Post-call Participant Dial in: (800) 642-1687 (Domestic), Conference ID: 9480295. For further information on the Company, please refer to the Company's recent 10Q, filed August 16, 2004. About LoyaltyPoint, Inc. LoyaltyPoint, Inc. is a holding company for merchant, school, and nonprofit loyalty marketing programs. The Company markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based upon parent and supporter purchases. Our corporate headquarters is based in Atlanta, Georgia. Please visit us at http://www.loyaltypoint.com/. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, This press release contains "forward-looking statements," including statements regarding our estimated first quarter revenue and net loss and expected filing dates of SEC reports. Words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from the anticipated results, and undue reliance should not be placed on these statements. These risks and uncertainties include unanticipated delays in completing the audit such as receipt of third party confirmations and errors in compiling our results of operations. DATASOURCE: LoyaltyPoint, Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200, ext. 16, or , or Andrea Costa, +1-212-495-0200, ext. 14, , both of ROI Group Associates, Inc., for LoyaltyPoint, Inc.; or Mickey Freeman of LoyaltyPoint, Inc., +1-770-736-9383, ext. 103, or Web site: http://www.loyaltypoint.com/

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