LoyaltyPoint, Inc. Retains ROI Group Associates, Inc. as Investor Relations Counsel ATLANTA, April 27 /PRNewswire-FirstCall/ -- LoyaltyPoint, Inc. (BULLETIN BOARD: LYLP) announced today it has retained ROI Group Associates, Inc. as its investor relations counsel. ROI Group Associates, Inc. (http://www.roiny.com/) is a growth facilitator for small to mid-sized public companies. ROI assists its clients in raising money, locating and completing acquisitions, and developing research and investment banking relationships. ROI combines these services with a highly professional and systematic investor relations program. "As LoyaltyPoint prepared to take its enhanced story to the market, we sought an experienced team of professionals with a proven track record of introducing companies like ours to the investor community," said Paul Robinson, Chairman and CEO of LoyaltyPoint. "ROI's experience and their specific expertise in the small-cap market will be a tremendous asset in communicating our positioning and potential to investors as we expand our loyalty marketing programs for merchants, schools and nonprofits." About LoyaltyPoint, Inc. LoyaltyPoint, Inc. is a holding company for merchant, school, and nonprofit loyalty marketing programs. The Company markets online, gift card, store, catalog, and event-based loyalty programs that generate contributions to schools, nonprofits and other organizations, based upon parent and supporter purchases. Our corporate headquarters is based in Atlanta, Georgia. Please visit us at http://www.loyaltypoint.com/. Contact: ROI Group Associates, Inc. Thomas Mikolasko, Phone: (212) 495-0200 x16, Andrea Costa, Phone: (212) 495-0200 x14, LoyaltyPoint Mickey Freeman, Phone: (770) 736-9383 x103, This press release may contain "forward-looking statements," including statements regarding our plans, future events, objectives, expectations, forecasts, or assumptions. Any statement in this release that is not a statement of historical fact is a forward-looking statement, and in some cases, words such as "believe," "estimate," "project," "expect," "intend," "may," "anticipate," "plans," "seeks," and similar expressions identify forward-looking statements. These statements involve risks and uncertainties that could cause actual results to differ materially from the anticipated results, and undue reliance should not be placed on these statements. These risks and uncertainties include our ability to raise needed capital, our integration of our recent NSC acquisition, the ability to manage our anticipated growth, protecting our intellectual property and other risks discussed in filings made with the Securities and Exchange Commission, including risks described in subsequent reports on Form 10-QSB, Form 10-KSB, and Form 8-K. DATASOURCE: LoyaltyPoint, Inc. CONTACT: Thomas Mikolasko, +1-212-495-0200 x16, , or Andrea Costa, +1-212-495-0200 x14, , both of ROI Group Associates, Inc. for LoyaltyPoint; Mickey Freeman of LoyaltyPoint, +1-770-736-9383 x103, Web site: http://www.loyaltypoint.com/ http://www.roiny.com/

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