KCM Holdings Corp. Announces New Name and New Direction in 2012

KCM Holdings Corp. (PINKSHEETS:KCMH) announced that it is doing business as CVS Capital. Immediate plans are to increase revenue with its new business model and then begin the legal process of changing its trading symbol, marking a fresh start for the company that has endured a tumultuous year. The transition of all financial controls was officially passed to its acting CEO as of January 2, 2012. To mark the New Year, the company executed key business development and revenue share agreements, of 30%-50%, with strategic partners. This is just the beginning of other similar agreements in negotiation. Plans are to announce new executive leadership in the months to come.

The new business model is built upon strategic management and consulting being injected into ventures as "intellectual capital" through clients and "channel partners" for a share of generated revenue. The first agreement officially announced was in the insurance sector where the company will receive 30% of override commissions from agents. The second was an agreement for branding and communication strategy services of which 50% of net revenues and ownership will be allocated to CVS Capital.

CVS Capital will also own 100% licensing rights of the intellectual property MDNA Strategy. The MDNA Strategy is a strategic management and leadership innovation framework. The company plans to license consultants and channel partners to generate revenue as an affiliate network. Through its initial key channel partner, the company has already delivered on its first major consulting engagement resulting in a 101 page strategic evaluation report.

The company believes it will be ultimately successful because of two main factors. The first is the competitive advantage of intellectual property. Although extremely difficult to develop with substantial commitments to research and development, replication of intellectual property represents a barrier of entry for competitors. The second factor is a scalable distribution network. The more channel partners the company is able to secure, the more exponential growth can be expected.

There is plenty of more work to be done as stated by the company website (www.thekcmgroup.com) while keeping its investors updated with the progress. The company now intends to take the necessary administrative steps to establish a new web presence, achieve regulatory compliance and publish financials.

Contacts: KCM Holdings Corp. www.thekcmgroup.com

KCM (CE) (USOTC:KCMH)
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