FLKI is Nicely Positioned to Capitalize on a Multi-Billion Dollar Market. The Recent "Brilliance" Launch Confirms Projection of

Falken Industries Ltd (OTCBB: FLKI) -

FLKI reported extraordinary results for its product conceptions at the Paris International Auto Show. "The show's highlight was the brilliantly executed launch by The Clean Plus© Product Group of FLKI's latest product conception "Brilliance" said Manuel Garcia, Communications Officer.

More than 800 persons registered for the different "Brilliance" presentations of the conception.

Garcia, opened the press conference with a oft' used reminder: "FLKI focuses on providing research and conceptions leading to the development of innovative products that perform at worse equal to and more often better than any targeted competing product and which will retail at 25 to 40% less than products it expects to replace."

In many cases, FLKI product conceptions simply have no competition.

FLKI product conceptions are currently distributed throughout the world in large retail chains, supermarket chains and large regional multinational retailers. It's "Premium" conceptions are present in specialty shops, auto centers, and thousands of gas stations. Currently FLKI is focusing substantial resources and attention in the fastest growing markets notably the BRIC.

Among it's most ambitious project of late is the "Brilliance" professional product conception which targets a market largely held by two major fortune 500 companies and worth an estimated $ 170 million. FLKI's projects that the 5 "Brilliance" products in and of themselves, will generate better than $ 12 million in distribution revenues and in excess of $ 4 million in operating profits for 2010. "Reactions at the trade show justify a credible belief for still better results," added Garcia.

Overall the market for currently available FLKI product conceptions is worth over $18 billion dollars and FLKI's recent change in strategic focus, over 160 product conceptions and as many in pipeline, puts it squarely in position to tap into a monstrous revenue steam.

Sales of FLKI product conceptions are increasing on average 28% per quarter for this year and this amid recession and economic crisis.

About Falken Industries Ltd:

Falken Industries Ltd (OTCBB: FLKI) is a diversified industrial conglomerate that operates in Chemicals, Wet Wipe and Biodegradable Technology. Falken Industries Ltd is the concept behind more than 160 products distributed through a network of global platforms and the recipient of trade awards for innovations, biodegradability and environmental and health quality standards.

SAFE HARBOR STATEMENT: This news release contains "forward-looking statements" made pursuant to the safe harbor provisions of the 1995 Private Securities Litigation Reform Act. "Forward-looking statements" describe future expectations, plans, results, or strategies and are generally preceded by words such as "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." Such statements are subject to risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that our products may not achieve customer acceptance or perform as intended, that we may be unable to obtain necessary financing to continue operations and development, and other risks. You should consider these factors in evaluating the forward-looking statements included herein, and not place undue reliance on such statements.

Contacts: Falken Industries Ltd Manuel Garcia Communications Officer +1 609 357 0316 mgarciafaure@falkenltd.com

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