Clean Plus(R) Product Group Accelerating Success in the BRIC
August 30 2009 - 2:02PM
Marketwired
Falken Industries Ltd (OTCBB: FLKI) - FLKI announced that its
reputation for a crisis proof business is again confirmed - its
product concepts such as those under the Clean Plus® brand promoted
by the Clean Plus® Product Group is experiencing major footholds in
emergent markets such as Brazil, Russia, India, and China. This is
more testimony as to brand management's ability to maintain high
end quality and pricing at the price point necessary to
successfully ride the roller-coaster markets and continue growth.
A recent poll of 380 distributors worldwide reveals no loss of
confidence, and a determined positive view point on the FLKI brand
conceptions exploited.
The Clean Plus® brand is an award winning global leader for
consumer, professional and industrial products - see
www.cleanplus.com. The concept was developed by FLKI in 1997.
Emergent countries will be first to benefit from a recovery with
this year's growth predicted to double in 2010 compared to the US
markets who will stay in recession state with negative growth of
2;6% and a hoped for mild come-back in 2010 of only 0,8%. "We are
fortunate, and miles ahead of the competition for the dominant
position of our activities and marketing in emergent countries,"
said Manuel Garcia, Communications Officer.
FLKI regularly polls global distributors of its product
concepts, to feel the pulse of entrepreneurial activity and
sentiment. The latest poll confirms renewed optimism. The pep in
activity is evident from Super Distribution inquiries. 78% of
inquiries are current distributors of competing brands.
"We prefer a conservative and prudent approach. We have
concentrated our efforts on support for our distribution network,
not the least of which is a price policy which adjusts based on
purchasing power. Our sales and marketing support for distributors
is second to none in the industry and the success of our
distributors is undeniable," Garcia added.
The Product Group has had no reason to increase prices since
2001 due to a set priority for capacity and increasing volumes
FLKI leadership will produce significant gains in market share
in the short to medium term. This is not an ordinary recession or
crisis. "The rules of supply and demand will change materially and
FLKI product concepts are uniquely poised to exploit the situation
albeit today, at the expense of competitors" said Garcia.
About Falken Industries Ltd:
Falken Industries Ltd (OTCBB: FLKI) is a diversified industrial
conglomerate that operates in Chemicals, Wet Wipe and Biodegradable
Technology. Falken Industries Ltd is the concept behind more than
160 products distributed through a network of global platforms and
the recipient of trade awards for innovations, biodegradability and
environmental and health quality standards.
SAFE HARBOR STATEMENT: This news release contains
"forward-looking statements" made pursuant to the safe harbor
provisions of the 1995 Private Securities Litigation Reform Act.
"Forward-looking statements" describe future expectations, plans,
results, or strategies and are generally preceded by words such as
"future", "plan" or "planned", "will" or "should", "expected",
"anticipates", "draft", "eventually" or "projected." Such
statements are subject to risks and uncertainties that could cause
future circumstances, events, or results to differ materially from
those projected in the forward-looking statements, including the
risks that our products may not achieve customer acceptance or
perform as intended, that we may be unable to obtain necessary
financing to continue operations and development, and other risks.
You should consider these factors in evaluating the forward-looking
statements included herein, and not place undue reliance on such
statements.
Contacts: Falken Industries Ltd Manuel Garcia Communications
Officer +1609 357 0316 mgarciafaure@falkenltd.com
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