PARIS, April 25 /PRNewswire-FirstCall/ -- Falken Industries Ltd - Clean Plus(R) product group announces the production of new packaging, the Bianci(R) auto care wet wipe tubs, that will directly compete with a leading American auto care brand. The new Bianci(R) wet wipe tubs will make their first appearance, replacing the former, in a leading hypermarket chain in the Benelux. The Bianci(R) product management team has designed three wet wipe auto care tubs, with the intent to directly compete and acquire a significant market share. The decision to manufacture the tubs was largely influenced by retailer demand to fill a pre-programmed void with a better-priced and higher-quality product. The Bianci(R) auto care design currently has greater appeal with Benelux consumers than this American competitor, and Clean Plus(R) management predicts that the tubs will promote strong sales once released. "We have an advantage design-wise over American competitors because we understand what the European consumer wants," Helle Madso, Executive Vice President-Europe, "Many American companies try to sell their products in Europe without properly researching the market. We have replaced this and other leading American auto care lines across Europe, and we expect similar results for the Bianci(R) line in the Benelux region." Additionally, the Clean Plus(R) product group is confident that their standards for high quality, also present in the Bianci(R) line, will out-perform the majority of current hypermarket brands. About Falken Industries Ltd: Falken Industries Ltd. (OTC:FLKI), a New Jersey corporation (USA), is a leading developer, manufacturer, and marketer of innovative wet wipe products with 50,000 square feet production facilities in France. Its core product group is the leading Clean Plus(R) brand of high performance products - http://www.cleanplus.com/. For further information on the company, interested parties may also visit http://www.falkenltd.com/. Disclosure: This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Contact: Investor relations Rishard Lebbe Falken Industries Ltd. 146, rue du Chateau Paris 75014 FRANCE Tel: +33(0)1-45-42-19-16 Email: DATASOURCE: Falken Industries Ltd. CONTACT: Contact: Investor relations, Rishard Lebbe, Falken Industries Ltd., 146, rue du Chateau, Paris 75014 FRANCE, Tel: +33(0)1-45-42-19-16, Email:

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