PARIS, France, January 23 /PRNewswire-FirstCall/ -- Falken Industries Ltd. (OTC:FLKI) -Clean Plus(R) Product Group announced the signing of a Norwegian Super Distributor for several of their lines: Clean Plus(R) "Premium" auto care & Handyman(R) DIY (consumer), Clean Plus(R) Professional (industrial), and Clean Plus(R) Professional Auto Care (professional). Falken Industries already has distribution in Norway, but the recent signing of their large Super Distributor holds much promise for the expansion of the Clean Plus(R) brand. The new Super Distributor has the best logistics system in the region, coupled with over 40 years of experience in the automotive aftermarket. Known for their selectivity, the decision to represent Clean Plus(R) in the Norwegian market demonstrates their high faith in consumer reaction. The brand's unisex image will respond well in the Norwegian market with its high percentage (75%) of women in the workforce. Helle Madso, Executive Vice President-Europe, comments, "Most auto care products are geared towards the male consumer, supported by a 'macho', 'rough'n tough' image to propagate their product. With the rise of women in the workplace, we knew there was a highly profitable consumer base that was being overlooked. We saw the need for a more gender neutral image, one that would cater to women as well as men." Clean Plus(R) Product Group was the first to capitalize on highly profitable yet often neglected groups in auto care. Additionally, Norway is one of the most prosperous European countries, laying claim to an average gross annual salary of $60-65,000. It is an ideal marketplace for Clean Plus(R) products, which refuse to sacrifice quality for price. Though price conscious, Clean Plus(R) product group has built a solid reputation for high performance products, thereby attracting a loyal customer base. Product consistency and consumer loyalty are two driving forces at Falken Industries, a sustainable and share-holder focused company. About Falken Industries Ltd: Falken Industries Ltd. is a leading American manufacturer of innovative wet wipe products with 50,000 square feet production facilities in France. Its core product group is the leading Clean Plus(R) brand of high performance products - http://www.cleanplus.com/ Disclosure: This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Contact: Rishard Lebbe Falken Industries Ltd. 146, rue du Chateau Paris 75014 FRANCE Tel. +33-(0)1-45-42-19-16 Email: DATASOURCE: Falken Industries Ltd. CONTACT: Contact: Rishard Lebbe, Falken Industries Ltd., 146, rue du Chateau, Paris 75014 France, Tel. +33-(0)1-45-42-19-16, Email:

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