PARIS, December 18 /PRNewswire-FirstCall/ -- Bianci(R) is the average consumer's auto care line, targeting the hyper and price driven markets. "Women are a significant portion of today's drivers, becoming a sought after demographic. It is commonly known that female shoppers outnumber their male counterparts" notes Andrew Eakin, New Business Development Officer, "With the car now becoming an extension of the household, we at Falken felt it was time to bring the Clean Plus(R) name and quality to the supermarket setting." The Bianci(R) line consists of eleven products, of which includes three types of Clean Plus(R)'s signature wet wipes for Windshield, Dashboard, and All-Purpose Cleaning. Packaging will be initially available in all languages targeting the three European markets: Central Europe (CE), Southern Europe (SE) and Eastern Europe (EE). Deliveries for the CE version have already commenced, with the SE and EE versions expected to follow. The wipes will be available spring 2007. "We feel that we are taking auto care to a new level with Bianci(R) " states Helle Madso, Falken's Executive Vice President-Europe, "We have turned high-quality auto care into a household commodity rather than a product for the limited enthusiast." About Falken Industries Ltd: Falken Industries Ltd. (OTC:FLKI) is a leading American manufacturer of innovative wet wipe products with 50,000 square feet of production facilities in France. Its core product group is the leading Clean Plus(R) brand of high performance products - http://www.cleanplus.com/ Disclosure: This press release includes statements that may constitute "forward-looking" statements, usually containing the words "believe", "estimate", "project", "expect" or similar expressions. These statements are made, to the extent relevant, pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, acceptance of the Company's current and future products and services in the marketplace, the ability of the Company to develop effective new products and receive regulatory approvals of such products, competitive factors, dependence upon third-party vendors, and other risks. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. Contact: Rishard Lebbe Falken Industries Ltd. 146, rue du Château Paris 75014 FRANCE Tel. +33-(0)1-45-42-19-16 Email: DATASOURCE: Falken Industries Ltd. CONTACT: Contact: Rishard Lebbe, Falken Industries Ltd., 146, rue du Château, Paris 75014 FRANCE, Tel. +33-(0)1-45-42-19-16, Email:

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