Falken Industries Ltd - Announced the Launch of an Expanded Clean Plus(R) Product Group, the Mid-Priced Bianci(R) Auto Care Line
December 18 2006 - 10:10AM
PR Newswire (US)
PARIS, December 18 /PRNewswire-FirstCall/ -- Bianci(R) is the
average consumer's auto care line, targeting the hyper and price
driven markets. "Women are a significant portion of today's
drivers, becoming a sought after demographic. It is commonly known
that female shoppers outnumber their male counterparts" notes
Andrew Eakin, New Business Development Officer, "With the car now
becoming an extension of the household, we at Falken felt it was
time to bring the Clean Plus(R) name and quality to the supermarket
setting." The Bianci(R) line consists of eleven products, of which
includes three types of Clean Plus(R)'s signature wet wipes for
Windshield, Dashboard, and All-Purpose Cleaning. Packaging will be
initially available in all languages targeting the three European
markets: Central Europe (CE), Southern Europe (SE) and Eastern
Europe (EE). Deliveries for the CE version have already commenced,
with the SE and EE versions expected to follow. The wipes will be
available spring 2007. "We feel that we are taking auto care to a
new level with Bianci(R) " states Helle Madso, Falken's Executive
Vice President-Europe, "We have turned high-quality auto care into
a household commodity rather than a product for the limited
enthusiast." About Falken Industries Ltd: Falken Industries Ltd.
(OTC:FLKI) is a leading American manufacturer of innovative wet
wipe products with 50,000 square feet of production facilities in
France. Its core product group is the leading Clean Plus(R) brand
of high performance products - http://www.cleanplus.com/
Disclosure: This press release includes statements that may
constitute "forward-looking" statements, usually containing the
words "believe", "estimate", "project", "expect" or similar
expressions. These statements are made, to the extent relevant,
pursuant to the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements
inherently involve risks and uncertainties that could cause actual
results to differ materially from the forward-looking statements.
Factors that would cause or contribute to such differences include,
but are not limited to, acceptance of the Company's current and
future products and services in the marketplace, the ability of the
Company to develop effective new products and receive regulatory
approvals of such products, competitive factors, dependence upon
third-party vendors, and other risks. By making these
forward-looking statements, the Company undertakes no obligation to
update these statements for revisions or changes after the date of
this release. Contact: Rishard Lebbe Falken Industries Ltd. 146,
rue du Château Paris 75014 FRANCE Tel. +33-(0)1-45-42-19-16 Email:
DATASOURCE: Falken Industries Ltd. CONTACT: Contact: Rishard Lebbe,
Falken Industries Ltd., 146, rue du Château, Paris 75014 FRANCE,
Tel. +33-(0)1-45-42-19-16, Email:
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